字體樹(shù)是生命和穩(wěn)定的象征。許多公司在視覺(jué)識(shí)別中使用樹(shù)的形象來(lái)顯示他們的根在商業(yè)土壤中有多牢固，以及與這些公司合作有多可靠。
然而，標(biāo)志設(shè)計(jì)的現(xiàn)代世界是完全多樣化的，所以今天樹(shù)木不僅是信心和成長(zhǎng)的象征，也是一種輕裝飾元素，為沉重的字體增添清新和優(yōu)雅，為黑暗和嚴(yán)肅的調(diào)色板增添令人愉悅的顏色。在某些情況下，你甚至認(rèn)不出一張圖片是一棵樹(shù)，因?yàn)樵O(shè)計(jì)師更喜歡讓它抽象和簡(jiǎn)約。
在我們今天的回顧中，我們將看看以樹(shù)為主要或次要元素的最著名的標(biāo)志，看看在什么情況下這個(gè)圖像有什么意義和價(jià)值。我們名單上的所有品牌和公司都是按字母順序排列的。我們來(lái)看一看，比較一下。
邁阿密海灘杯
邁阿密海灘杯標(biāo)志上的兩棵綠色棕櫚樹(shù)看起來(lái)很酷，很前衛(wèi)。它們用令人擔(dān)憂的線條連接起來(lái)，在海綠色風(fēng)格的徽章頂部組成了一個(gè)矩形框架，放在徽章的左側(cè)，藍(lán)色無(wú)襯線字體寫(xiě)在右側(cè)，在光滑的淺米色背景上100 . word mark的每個(gè)單詞都位于一條藍(lán)色的水平細(xì)線上，類(lèi)似于學(xué)校的練習(xí)冊(cè)?；照驴雌饋?lái)超級(jí)酷，很獨(dú)特。
普萊瑟維爾
加利福尼亞州城市普萊瑟維爾的標(biāo)志包含了一棵樹(shù)的一部分，色彩豐富，細(xì)節(jié)豐富。它是樹(shù)干底部的碎片，有一個(gè)長(zhǎng)樹(shù)枝，從它的左邊出來(lái)，還有兩個(gè)小樹(shù)枝，從它的右邊出來(lái)。樹(shù)被畫(huà)在圓形徽章的背景上，以穿紅襯衫的男人為中心元素。中間的圓形被包圍在一個(gè)厚厚的藍(lán)色圓形框架中，有一個(gè)橙色的輪廓，風(fēng)格像一條繩子，還有一個(gè)同樣橙色的大膽華麗的銘文，用襯線字體設(shè)置，讓人想起老西部片。
MicronPC.com杯
我們列表中的另一個(gè)足球杯游戲是MicronPCcomBowl .其明亮多汁的標(biāo)志包含各種色調(diào)和符號(hào)，包括兩棵綠色和橙色的棕櫚樹(shù)，放置在帶有標(biāo)志的拱形紅色絲帶上方，并向兩側(cè)傾斜。棕櫚樹(shù)伴隨著黃色的太陽(yáng)，放置在它們之間，形成強(qiáng)烈的顏色對(duì)比?；照碌牡撞坑幸粋€(gè)水平放置的橄欖球，以條紋綠色為背景，還有一個(gè)帶有白色"杯"的藍(lán)色橫幅，沿底線設(shè)置，從中心呈拱形。
南加州大學(xué)校際體育會(huì)議
字體南加州大學(xué)校際運(yùn)動(dòng)會(huì)的標(biāo)志，或簡(jiǎn)稱(chēng)為SCIAC，可能是我們的記錄創(chuàng)造者之一，因?yàn)樗邪丝脴?shù)畫(huà)在上面。四棵黑色的棕櫚樹(shù)畫(huà)在左邊，四棵——在純黃模擬游戲的右邊；放置在巨大的黑色和藍(lán)色三層文字之上。棕櫚樹(shù)有不同的大小，從兩邊到中心越來(lái)越小，創(chuàng)造了正確的視角，太陽(yáng)是構(gòu)圖的中心。至于字母，縮寫(xiě)是用淺藍(lán)色的大塊加粗字體設(shè)置的！有一個(gè)寬的黑色輪廓，并伴隨著黑色大寫(xiě)字母從上面和超越。
斯坦福大學(xué)
斯坦福大學(xué)是世界上最著名的教育機(jī)構(gòu)之一，它的標(biāo)志設(shè)計(jì)在平靜和黑暗的調(diào)色板中，元素最少，但有一種強(qiáng)烈和自信的情緒。該大學(xué)的徽章由一個(gè)實(shí)心的酒紅色字母" S "組成，采用幾何無(wú)襯線字體，輪廓為白色和酒紅色，并有一棵高大的綠樹(shù)，與字母在其中心垂直線重疊。 logo被放置在兩層 logo之上，與 logo中巨大的" S "一樣，用相同的酒紅色書(shū)寫(xiě)。
巴哈馬杯
另一個(gè)與樹(shù)相關(guān)的體育標(biāo)志是巴哈馬杯的徽章。這里我們可以看到兩棵大棕櫚樹(shù)，畫(huà)在標(biāo)志的上半部分，向中心傾斜。棕櫚樹(shù)被繪制成明亮的綠色和棕色，為這個(gè)輕盈的徽章增添了一抹亮色。樹(shù)的綠色由水平橫幅上的藍(lán)色和黃色支撐，橫幅上有醒目的白色字體，位于構(gòu)圖的中心。
桑樹(shù)
以一種植物命名的奢侈時(shí)尚品牌，其標(biāo)志中也有一棵樹(shù)，這是合乎邏輯的?，F(xiàn)代無(wú)襯線字體中的中粗體大寫(xiě) logo設(shè)置為黑色，并伴有一個(gè)風(fēng)格化的棕色標(biāo)志，設(shè)置在其上方。 logo中唯一的元素是一棵棕色的樹(shù)，它由一個(gè)實(shí)心的三角形樹(shù)干和許多菱形葉子組成，在白色背景上彼此相隔很遠(yuǎn)。 logo看起來(lái)非常進(jìn)步和時(shí)尚，使該品牌在競(jìng)爭(zhēng)對(duì)手的名單中脫穎而出。
Sanoflore
奢侈的有機(jī)護(hù)膚品品牌Sanoflore的 logo以一棵優(yōu)雅的金樹(shù)為主要元素。這里的樹(shù)是生命和健康的象征，用漸變的金線繪制，設(shè)置在白色背景上，并被包圍在一個(gè)大膽的圓形框架中。圖形標(biāo)志周?chē)墙鹕?自1986年以來(lái)認(rèn)證的有機(jī)"字樣，隨后是一個(gè)放大的大寫(xiě)字母 logo，采用別致的無(wú)襯線字體，線條略微展開(kāi)，伴隨著一個(gè)精致的無(wú)襯線標(biāo)語(yǔ)，全部大寫(xiě)。
莫里森斯
當(dāng)前位置英國(guó)連鎖超市莫里森的標(biāo)志上的樹(shù)是由世界商標(biāo)中的一個(gè)字母組成的。小寫(xiě)的“我”形成了樹(shù)干，實(shí)心的綠色圓點(diǎn)成為圍繞它繪制的黃色樹(shù)葉的起點(diǎn)。標(biāo)志看起來(lái)非常優(yōu)雅，但仍然自信和堅(jiān)實(shí)。莫里森徽章的綠色和黃色調(diào)色板喚起了友好和愛(ài)撫的感覺(jué)，而樹(shù)符號(hào)提升了這些特征，增加了名單的穩(wěn)定性。
馬利布
我們樹(shù)型 logo列表中的另一個(gè)酒精品牌是馬里布.該飲料的標(biāo)志以一個(gè)明亮的實(shí)心圓為主要元素。在夕陽(yáng)的陰影下， logo上畫(huà)著兩棵棕櫚樹(shù)，左邊的比右邊的大。這些樹(shù)被制成兩種不同的棕色，營(yíng)造出日落的氛圍，營(yíng)造出非常優(yōu)雅的構(gòu)圖。粗體棕色 logo在圓形上方呈拱形，以現(xiàn)代字體書(shū)寫(xiě)，在一些酒吧的末端有小襯線。
希爾斯伯勒啤酒花
當(dāng)前位置這個(gè)位于美國(guó)俄勒岡州的棒球場(chǎng)的標(biāo)志上也有一些樹(shù)。俄勒岡州被認(rèn)為是北美最綠色和最美麗的州之一，所以在每個(gè)徽章上畫(huà)樹(shù)是合乎邏輯的，與該州相連。雖然在這種特殊情況下，三只是加粗字體的一個(gè)小附加物，幾乎占據(jù)了標(biāo)志上的所有空間。六棵云杉樹(shù)以綠色和藍(lán)色繪制在標(biāo)志的頂部，具有較小的尺寸和清晰的輪廓，并支持徽章主要部分的調(diào)色板。
博卡拉頓杯
博卡拉頓杯的徽章上也有兩個(gè)帕爾馬，但在這里，它們以較小的尺寸繪制在徽章的底部，并用黑色實(shí)線繪制，構(gòu)成了比圖像更多的輪廓。棕櫚樹(shù)支持黑色大寫(xiě)字母“杯”，放置在它們之間，在明亮的藍(lán)色背景上，在醒目的紅色“博卡拉頓”下，有一個(gè)光滑的草書(shū)字體，有一個(gè)粗黑的輪廓。整個(gè)徽章的特點(diǎn)是一個(gè)水平放置的橄欖球形狀。
邁爾斯堡奇跡
來(lái)自佛羅里達(dá)州的棒球俱樂(lè)部的視覺(jué) logo還包含一棵樹(shù)的圖像，這在邁爾斯堡奇跡的祖國(guó)中是最常見(jiàn)的——棕櫚樹(shù)。它以米色和綠色繪制，放置在醒目的白色字母" M "之上，字母" M "寫(xiě)在徽章中心的純藍(lán)背景上，徽章呈水平拉伸的橢圓形。手掌的綠色頂部從橢圓形中伸出，有藍(lán)色和紅色的雙重輪廓。
Carquest杯
賽車(chē)杯是另一項(xiàng)校際足球比賽，于1995年在佛羅里達(dá)州舉行，其視覺(jué)形象中也有一棵樹(shù)的圖像。同樣，這棵樹(shù)是一棵棕櫚樹(shù)。以全尺寸繪制，在光滑明亮的綠色陰影中，手掌放在標(biāo)志的右邊部分，被題詞的藍(lán)色和黃色字母略微重疊，題詞分為兩層，以巨大的幾何無(wú)襯線字體執(zhí)行。徽章由實(shí)心的黃色太陽(yáng)裝飾，放在藍(lán)紅相間的徽章后面，由四個(gè)碎片組成。
阿羅哈杯
在夏威夷舉行的阿羅哈杯的標(biāo)志上，我們可以看到兩棵棕櫚樹(shù)，位于小沙山的左側(cè)，位于杯徽章的中心。該圖像被封閉在一個(gè)圓形框架中，由頂部的巨大彩虹和底部帶有白色"夏威夷"字樣的紅色絲帶組成。出于地理原因，這里繪制了棕櫚樹(shù)，以強(qiáng)調(diào)島嶼的熱帶景觀，并反映出永恒的夏季情緒。
圣露西梅茲
佛羅里達(dá)州的棒球俱樂(lè)部圣露西梅茲的標(biāo)志是一個(gè)斜向的木板，上面寫(xiě)著紅色的草書(shū)字母，輪廓為白色，還有一個(gè)漸變的橙色圓圈，帶有深藍(lán)色的棕櫚樹(shù)輪廓，放在徽章右上角的橫幅后面。棕櫚樹(shù)的顏色由日落圈的藍(lán)色輪廓和木盤(pán)支撐標(biāo)志。看起來(lái)很亮，讓人記憶深刻，容易辨認(rèn)。
諾斯伍茲聯(lián)盟
北伍茲聯(lián)盟的徽章看起來(lái)有點(diǎn)幼稚和業(yè)余，但鋒利的幾何云杉樹(shù)，放置在黑色斜體字母" N "的右側(cè)豎條上，為構(gòu)圖添加了一些前衛(wèi)的特征。該樹(shù)以純綠色繪制，在與字母的黑色主體重疊的區(qū)域有白色輪廓，字母由一個(gè)白色和紅色的棒球支撐，從徽章的左側(cè)飛出。 logo以傳統(tǒng)無(wú)襯線字體的綠色斜體題字為下劃線。
陽(yáng)光州會(huì)議
陽(yáng)光之州會(huì)議的視覺(jué) logo以現(xiàn)代盾形紋章為唯一元素。紋章采用白色、藍(lán)色和黃色調(diào)色板，深藍(lán)色字體寫(xiě)在頂部，在藍(lán)色和黃色背景上斜畫(huà)著白色棕櫚樹(shù)的圖形元素上方。這棵樹(shù)又高又大，將深藍(lán)色的碎片與黃色的分開(kāi)，由一條略呈拱形的白線支撐，將黃色的碎片與淺藍(lán)色的分開(kāi)，位于標(biāo)志的底部。
畢爾巴鄂競(jìng)技隊(duì)
在畢爾巴鄂競(jìng)技足球俱樂(lè)部的經(jīng)典徽章上，我們還可以看到一棵樹(shù)。它是傳統(tǒng)繪制的，在盾的左上部分，靠近沙褐色城堡。這棵樹(shù)有著濃密的黑色樹(shù)干和漸變的綠色樹(shù)葉，在圖像的頂部形成了一個(gè)圓形。該徽章配有一面紅色和白色的垂直條紋旗幟，以及一個(gè)厚厚的框架，沿著直頂和三角形底部寫(xiě)有俱樂(lè)部的名稱(chēng)。
薩默斯比
Somersby是一個(gè)蘋(píng)果酒品牌的名稱(chēng)，由嘉士伯集團(tuán)生產(chǎn)。由于蘋(píng)果酒是由蘋(píng)果制成的，這種飲料的標(biāo)志包含了一棵沒(méi)有果實(shí)的巨大蘋(píng)果樹(shù)的圖像。薩默斯比徽章上的樹(shù)是用幾種綠色色調(diào)繪制的，帶有精致的白色口音，類(lèi)似于文森特梵高的名畫(huà)，因?yàn)殇鰷u狀的線條取代了樹(shù)葉。這棵樹(shù)被截?cái)嗔?，從一條光滑的略呈拱形的水平線出來(lái)，這條線覆蓋了深綠色的 logo，從第二個(gè)字母上方開(kāi)始，到倒數(shù)第二個(gè)字母上方結(jié)束。
沙特阿拉伯航空公司
這家沙特阿拉伯航空公司的徽標(biāo)中也有一棵金棕櫚樹(shù)。這棵樹(shù)被畫(huà)在兩把交叉的軍刀上，并被包圍在一個(gè)不完整的同色圓形框架中。 logo精致的金色線條被右側(cè)醒目的藍(lán)色字體襯托得更加突出。碑文分為兩層，上面是阿拉伯語(yǔ)的航空公司名稱(chēng)，下面是拉丁字母。藍(lán)色和金色的調(diào)色板喚起了豪華體驗(yàn)的感覺(jué)和該公司的專(zhuān)業(yè)方法，它所做的一切。
凱恩縣美洲獅隊(duì)
另一個(gè)徽章是伊利諾伊州凱恩縣美洲獅隊(duì)棒球俱樂(lè)部的標(biāo)志，其中的樹(shù)木只是作為補(bǔ)充元素來(lái)填充空間。純藍(lán)色的云杉樹(shù)繪制在淺藍(lán)色的背景上，放在一只手里拿著木制棒球棒的美洲獅的圖像后面。整個(gè)作品以一個(gè)傳統(tǒng)的頂飾為背景，帶有一個(gè)灰色的厚木框，并伴隨著一個(gè)醒目的草書(shū)“美洲獅”字樣，以純藍(lán)的輪廓寫(xiě)在標(biāo)志的底部。
固化杯
在佛羅里達(dá)州舉行的固化杯時(shí)尚的粉紅色冠飾以傳統(tǒng)的冠飾形狀，頂部以黑色輪廓放大了白色字體，底部繪制了兩個(gè)棕櫚樹(shù)的黑色小輪廓。黑色的樹(shù)木不僅指向奧蘭多的風(fēng)景，也支撐和平衡了黑色的紋章和字體。手掌放在淺粉色背景上，上面布滿極細(xì)的白線，為徽章的底部增添了和諧感和一些重量。
南安普敦
這家來(lái)自南安普頓的足球俱樂(lè)部的視覺(jué) logo基于一個(gè)明亮的紋章元素——一個(gè)傳統(tǒng)的盾形紋章，由白色和紅色繪制而成，水平分為兩部分。這棵樹(shù)被畫(huà)在頂部的一個(gè)白色背景上，底部有兩條藍(lán)色波浪線。至于紅色部分的冠，它的特點(diǎn)是一個(gè)有五個(gè)花瓣和黃色中心的白色花朵的形象。標(biāo)志的頂部由一條白色和紅色的條紋和一個(gè)黑色和白色的球的圖像裝飾，而底部由一個(gè)寫(xiě)有黃色標(biāo)志的黑色橫幅強(qiáng)調(diào)。
森林要素
阿育吠陀化妝品品牌森林要素的標(biāo)志強(qiáng)調(diào)自然的原始性和與大地的聯(lián)系。該公司的徽章采用漸變金色，由一個(gè)圓形徽章組成，中間是一棵優(yōu)雅的樹(shù)，周?chē)谴髮?xiě)字母的雙層框架。圓形字體下有一個(gè)粗體標(biāo)題"奢華的阿育吠陀"字樣，采用傳統(tǒng)的無(wú)襯線字體。
《侏羅紀(jì)公園》
在著名的特許經(jīng)營(yíng)"侏羅紀(jì)公園"的標(biāo)志性徽章上的樹(shù)木，并不是你看到它時(shí)首先注意到的元素。黑色輪廓沿著實(shí)心紅色圓形的底線繪制，在黑色的寬矩形橫幅下，上面寫(xiě)著白色和紅色的無(wú)襯線字體。標(biāo)志的頂部以恐龍輪廓的純黑圖像為特色，這是標(biāo)志的主要部分。至于樹(shù)，這里畫(huà)出它們是為了強(qiáng)調(diào)作品的巨大尺寸，并平衡標(biāo)志上濃重的黑色陰影。
西北會(huì)議
字體西北會(huì)議徽標(biāo)上的云杉樹(shù)是用明亮的綠色陰影中的實(shí)心抽象筆畫(huà)成的，與青綠色很接近。樹(shù)設(shè)置在 logo的左側(cè)，有輪廓分明的山和藍(lán)色的湖，放置在方形襯線字體的深灰色《NWC》縮寫(xiě)的上方，下方有淺色大寫(xiě)字母。會(huì)議的全稱(chēng)是用現(xiàn)代無(wú)襯線字體的黑色線條，這給徽章增添了進(jìn)步性和個(gè)性。
天伯倫
著名的服裝和鞋類(lèi)品牌天伯倫使用樹(shù)的圖像作為其視覺(jué)識(shí)別的主要元素。風(fēng)格化的樹(shù)用粗黑線繪制，輪廓和切口筆直。黑色的樹(shù)被設(shè)置在白色背景上，并被包圍在一個(gè)厚厚的黑色圓形框架中。 logo以略窄的襯線字體設(shè)置在標(biāo)題文字 logo上方，字體線條流暢。巴拉銘文的字體
Another football bowl game, which takes place in Orlando, Florida, has an image of a palm tree in its logo. The palm in the Capital One Bowl is large and dark, drawn in one shade of green, and outlined in white. The tree is set in the upper left corner of the badge, slightly behind the diagonally placed rugby ball in brown and white. The badge is complemented by a blue geometric ribbon with white lettering in different styles.
The visual identity of the famous high-end whiskey brand from Scotland, Macallan, also contains tree symbols. Two trees in gold lines are drawn at the sides of a traditional Scottish house, coin toured in black on a white background, at the top part of the logo. The image is set above the elegant two-leveled logotype in black and gold, with the uppercase serif tagline, also set in two lines. The house with the trees stands on a thin golden horizontal line, complemented with the datemark in gold.
Westvleteren is the name of a Belgium beer brand, which was founded in the 1830s, and uses a traditional heraldic element for its visual identity. It is a white and green coat of arms in a dark gray outline, with the two crossed keys drawn on the top part, and the stylized green palm tree on the main, white part of the crest. The badge is accompanied by a gothic cursive lettering on the sides, and the name of the brand is arched under it.
The logo of the National Park Service, the governmental organization, which is involved in the nature protection activities, is drawn in brown and green shades, with some white accents, and shows all the elements of the nature — a tall green tree, several small triangular spruce trees, a white bison, a mountain with a snowy peak and a small white lake at the right of the brown crest. The solid white lettering is written in three lines at the top part of the badge.
The black silhouettes of the trees on the logo of a famous video game, Fortnite, are just additions to the city landscape composition, drawn on a solid black circle, set behind the bold white lettering in a heavy sans-serif typeface. There are two spice trees on the left side of the badge and one young oak or another leafy tree at the very right of the logo. The central part of the emblem is taken by tall buildings with flags and antennas. As for the inscription, it features slightly narrowed letters, which have some of the bars a bit elongated, creating a jumpy image.
The visual identity of the American chain of stores is based on a stylized image of the tree, with the bold black digit “1” replacing its trunk. Of course, there is no surprise to see the tree in this logo, as the name of the chain contains a direct message. The top part of the Dollar Tree emblem is composed of two fragments, formed by green stripes with white separation lines. The stripes on the left part are drawn in a lighter shade of green, while the darker element on the right is shorter than the light ones.
The iconic Unilever logo, with its massive capital “U” composed of various small elements, has all the possible symbols in it, including a palm tree. It is pretty big compared to other elements of the letter and is drawn in smooth blue lines on the left bar of the letter. Here all the details of the badge stand for diversity and a wide range of brands and products owned by the international company. While the dark blue color points to Unilever’s professionalism and trustworthiness.
The visual identity of the Oregon State University is based on historical heraldic symbols, with the emblem composed of a black-and-white coat of arms, where the thin tall tree is set in the center, dividing the crest into four fragments. The emblem is set on the left from the elegant two-leveled inscription with the “Oregon State” part set in red bold serif letters, and the “University” written under it in black, with thinner lines. All the elements of the badge, starting with its timeless color palette, and finishing with the sophisticated font, look perfectly balanced and create a confident and exquisite composition.
Citrus Bowl is another annual football game, held in Florida, USA. Here the tree is drawn without a trunk, just the solid green leaves in two different shades and a bold white outline, accompanied by orange and yellow circles, standing for citrus fruits, which are also outlined in white. The image is enclosed into a circular frame and placed in the center of the badge, against a white background, accompanied by bold blue lettering on top, and a solid blue banner with the sponsor’s badge at the bottom.
The logo of the Brazilian bank has an abstract stylized tree symbol in it too. The Bradesco three has its upper part formed by two orbits, which create a spherical shape, and the trunk — by two vertical lines in different thicknesses, with the top ends cut diagonally. The whole emblem is executed in one shade of red and is placed above the lowercase inscription with the name of the company set in a bold modern sans-serif font, in the same shade of red.
The logo of the hockey club from Minnesota looks super cool and sleek. It is an intense badge in red and green, with the solid yellow Sun and a white star complementing the dark palette. There are five green spruce trees drawn on the Minnesota Wild logo, they feature identical shapes, but different sizes, with the trees getting larger from left to right, creating a perspective. All green spruce trees merge with the solid green of the badge’s bottom part, and the right tree — with the green outline of the logo.
Another Spanish football club, which has an image of a tree on its badge is Atlético Madrid. On this logo, the tree is not easily distinguished. It is drawn in bold blue lines against a white background and has a blue bear placed under it on the left. The tree has its upper part cut, merging with the solid blue outline of the smooth modern crest. The bottom part of the logo features a red and white flag with seven vertical stripes, and the upper part with the tree is surrounded by seven white five-pointed stars.
The visual identity of Linktree, the social media landing page, also contains an image of a tree, which is more than logical, considering the name of the platform. And it’s not one tree, but three, stylized as three mouse cursors, placed vertically and set in light green, white and dark green. The white triangular tree is set between two green ones and features the smallest size. The stylish geometric composition is accompanied by a black lowercase logotype in a modest sans-serif typeface.
The visual identity of the famous American rap musician XXXTENTACION is very cool and laconic, with the tree as the main element. The symbol is drawn in uneven black lines, with not a single leaf on its branches, and placed above three bold enlarged letters “X”. Here the tree is a symbol of growth and progress, showing the mood of the musician and his aims in life and music.
Cigna is a healthcare company, which also provides insurance services, thus the tree on its logo is a symbol of life and wellbeing. The Cigna tree is drawn abstractly, with the trunk formed by two bold blue lines arched to the center and accompanied by a solid orange circle on top. This combination of elements looks like a figure of a person with his hands spread up. As for the leaves, they are colored in calm green and placed in two arched towns above the orange “head” of the trunk.
The badge of the greenest and the most picturesque state of the USA, Colorado, also has an image of a tee on its badge. The solid green spruce is drawn in the left part of the logo, overlapped by a bold stylized “C” in red and blue, with the two triangular mountains in the negative space. The graphical emblem is placed on a white background and underlined by a bold black “Colorado” lettering set in the title case of a modern sans-serif font. The inscription is separated from the image by a thin black horizontal line.
The stylized black tree from the emblem of the international hotel chain, Four Seasons, is a brilliant graphical representation of the company’s name. The tree is visually divided into three fragments — the top left with the branches full of leaves, standing for the summer, the bottom left with no leaves at all — for the winter, and the right part of the tree has not too many leaves on its branches, depicting both spring and autumn. The tree is set in one color, with plain bold lines, looking very elegant and chic.
The brand with the name Planted is literally obliged to have an image of a plant in its visual identity. Here the stylized tree replaced the letter “T” in a bold green title case logotype. The inscription is set in a custom sans-serif typeface with straight cuts of the lines, while the tree features smooth rounded elements, balancing the heaviness and stability of the characters. The whole logo is set in one shade of green, bright and vivid, evoking a sense of tenderness and unity with nature.
The tree from the logo of the Treetops Adventure is drawn in bright orange and resembles a vertically oriented cursor of the computer mouse. It is placed on the left from the orange lettering in the title case of a simple yet stable and bold sans-serif typeface. The geometric tree in this logo looks sharp and progressive, evoking a sense of professionalism and confidence in the company in its activities, and the peak of the tree stands for growth and progress.
The visual identity of the German chain of grocery stores looks cool and minimalistic, although is executed in a bright color palette, containing red, green, and white. The white futuristic logotype is set on a solid red rectangular banner, which is followed by a laconic green and white emblem. The emblem features a triangular spruce tree in solid green, set on a white background and enclosed into a circular green frame. The SPAR badge looks vivid and delightful, evoking a friendly feeling and at the same time showing the company as confident and professional.
Probably, the world’s most famous manufacturer of agricultural machinery, New Holland, has a stylized tree emblem on its badge. It is drawn in blue and yellow, set against a yellow background on the left from the bold uppercase “New Holland” lettering in blue sans-serif characters. The bottom part of a horizontally oriented badge is colored in blue and contains a white medium-weight “Agriculture” tagline, set in a more traditional sans-serif typeface.
Allspring is an American corporation, which has been in the financial, investment, and consulting market since the middle of the 1990s. The company uses a stylized tree image in its geometric purple and white emblem, which is set on the left of the title case sans-serif logotype in a pleasant and bright shade of purple. The Allspring tree is composed of two white triangles, placed one above the other, with the sides arched to the center.
The world’s largest company, engaged in the production of paper, International Paper, also has a tree symbol on its badge, and it doesn’t require any explanations, as we all know, how the paper is being made. The tree here is drawn in bold geometric lines, with the top part triangular, and the trunk executed in a straight vertical line, merging with the small right triangle, while the left part of the tree has its contour open, with the bottom horizontal line removed. The sharp tree is enclosed into a circular frame and placed between the two words in the name of the company.
The Terraria logo is all about green and brown, with the image of a tree set on the left from the stylized logotype, written in massive brown letters over a green-grass banner. The tree is executed in the same color palette as the inscription part, with a green spherical top, and two sharp branches coming out of the trunk to the sides at its bottom. The branches finish with two small green circles of leaves, supporting the top part of the tree, and balancing the wide massive trunk.
It is more than expectable to see the tree symbols present on the logo of an organization with the name “American Forests”. But the modern style and an interesting color palette make this badge truly unique and powerful. The trees here are drawn in four levels, formed by short lines on the left and elongated on the right. Each line is set in a dark sea-green color and has the spaces between them colored in green, yellow, and turquoise on the right. The emblem is followed by a two-leveled title-case inscription in a traditional full-shaped sans-serif font, in the same shade of dark green as the main lines of the logo.
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Sproutl Logo
Sproutl is a startup, which was founded by people; who previously worked for Farfetch, a famous fashion online store. The strip-up was created for gardeners and people, who love plants. Hence, the name of the project, formed from the “Sprout”, and its cool and modern emblem, depicts a stylized one. The logo of the platform is set in a bright and light shade of purple, with both elements colored in it flat and even, with no accents. The emblem, set on the left from the lettering, depicts a stylized sprout with two leaves stretched up from a pretty thick stem. As for the inscription, it is executed in a title case of a massive yet smooth and elegant sans-serif typeface with traditional shapes of the letters.
Caboo is a brand of products made for babies from organic and natural fabrics and materials, and the visual identity of the label is completely in keeping with the idea of the brand and its philosophy. The logo of Caboo is composed of a bold lowercase inscription in a fancy and playful font with slightly flared bars of the letters, smooth sides, and straight cuts of the lines. The inscription is set in dark green and has two leaves drawn at the top left part of the letter “B”, resembling bamboo, the main element of the fabrics, used by the brand for its goods.
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