像其他設(shè)計(jì)領(lǐng)域一樣，視覺(jué)識(shí)別完全基于幾何和形狀。這些形狀隱藏在某處，在某處它們是標(biāo)志的主要元素。具有簡(jiǎn)單幾何形狀的標(biāo)志很容易被感知和記住。他們很簡(jiǎn)單，但往往非常自信和強(qiáng)大。它們被我們的眼睛和大腦固定，比復(fù)雜和不規(guī)則形狀的標(biāo)志更快更容易。

圓形徽標(biāo)是幾何徽標(biāo)中最常見(jiàn)的，因?yàn)檫@種形式與無(wú)限性和完整性相關(guān)聯(lián)。圓是所有幾何形狀中最"善良"和最合乎邏輯的，它既沒(méi)有起點(diǎn)也沒(méi)有終點(diǎn)。圓形標(biāo)志也象征著公司的流動(dòng)性和活動(dòng)愿望。那么什么不是完美的選擇呢？今天，我們將根據(jù)作為幾何圖形的圓來(lái)看看前630個(gè)最佳徽標(biāo)。

藍(lán)色圓形標(biāo)志：

ATT

字體我們可以在ATT公司的標(biāo)志上看到一個(gè)非常容易辨認(rèn)的球形標(biāo)志，該公司是一家美國(guó)跨國(guó)電信集團(tuán)，總部設(shè)在得克薩斯州的達(dá)拉斯。世界上最大的電信公司和最大的媒體集團(tuán)之一在20世紀(jì)80年代初采用藍(lán)色球體作為標(biāo)志，但在此之前，圓形也一直出現(xiàn)在徽章上，就像一個(gè)框架。藍(lán)白相間的條紋ATT球體象征著聯(lián)系和溝通，團(tuán)結(jié)和友誼，以及可靠和安全感。圓形元素的平滑輪廓代表公司對(duì)客戶的信任和忠誠(chéng)。

今日美國(guó)

在美國(guó)第一份全國(guó)性日?qǐng)?bào)《今日美國(guó)》(今日美國(guó))的標(biāo)志上，可以看到另一個(gè)超級(jí)傳統(tǒng)而簡(jiǎn)單的圓形元素。該報(bào)由商人艾爾紐哈特在華盛頓特區(qū)創(chuàng)辦，被認(rèn)為是最著名、最有聲譽(yù)的報(bào)紙之一，其標(biāo)志完美地反映了這一點(diǎn)。放大的藍(lán)色實(shí)心圓圈代表平衡和無(wú)限，代表穩(wěn)定和完美，顯示了報(bào)紙向讀者提供材料和新聞的方式。卓越的標(biāo)志，今日美國(guó)的標(biāo)志，在其設(shè)計(jì)部分是超級(jí)簡(jiǎn)約和簡(jiǎn)潔的，但在上下文中卻非常深刻和有意義。

美能達(dá)

美能達(dá)是一家日本公司，是世界領(lǐng)先的照相機(jī)及其配件、復(fù)印機(jī)、傳真機(jī)和激光打印機(jī)制造商之一。第一個(gè)藍(lán)色圓圈出現(xiàn)在20世紀(jì)70年代末的柯尼卡美能達(dá)(柯尼卡美能達(dá))標(biāo)志上，是一個(gè)帶有五條白色水平條紋的三維球體。這些年來(lái)，這些符號(hào)已經(jīng)演變成一個(gè)扁平的粗體圓圈，線條仍然存在。這個(gè)標(biāo)志在世界各地都能立即辨認(rèn)出來(lái)，它代表著地球，白線代表著光束100 .全球在那里是為了展示品牌的國(guó)際擴(kuò)張，這在80年代是非常實(shí)際的，現(xiàn)在只是展示了美能達(dá)的知名度和國(guó)際聲譽(yù)。

威斯汀豪斯

西屋公司是一家美國(guó)核電公司，成立于1999年，前身是西屋電氣公司的核電部門(mén)。該公司的標(biāo)志有四個(gè)圓圈——標(biāo)志周圍的燈框和三個(gè)實(shí)心的大圓點(diǎn)位于品牌的標(biāo)志" W "的頂點(diǎn)上。這種風(fēng)格化的字母看起來(lái)既像皇冠又像核鏈，其中的元素由細(xì)直線連接。選擇的幾何形狀適合公司的目的，顯示無(wú)限，完成，和宇宙一般。藍(lán)色是西屋公司徽標(biāo)調(diào)色板中唯一的顏色，它增加了專業(yè)性和自信。

通用電氣

他們用一個(gè)藍(lán)色的圓圈，中間有一個(gè)藝術(shù)化的大h .它看起來(lái)有點(diǎn)像手寫(xiě)的，而且非常柔軟。沿著圓圈的邊緣（在內(nèi)側(cè))放置一個(gè)白色的環(huán)，也遵循了類似的美學(xué)。有四個(gè)水滴狀的延伸物從它向內(nèi)突出，這被認(rèn)為是代表電流。

旅行隊(duì)

旅行隊(duì)的標(biāo)志取決于旅行主題，因?yàn)樗且粋€(gè)藍(lán)色的指南針。周界使用中心定向的白線（一些短一些，一些長(zhǎng)一些)分成小的部分。也有對(duì)角排列的箭頭：一個(gè)紅色，一個(gè)灰白色。雖然這些顏色是普通的，但藍(lán)色是漸變的。

大眾汽車

這家汽車制造商的標(biāo)志現(xiàn)在是一個(gè)細(xì)細(xì)的深藍(lán)色圓環(huán)。在里面，字母" V""W "一個(gè)接一個(gè)地排列，看起來(lái)前者和后者的中間部分是鏡像的。因此，“W”的側(cè)桿向上拉長(zhǎng)。兩者都連接到框架的頂部邊緣。

環(huán)境敏感區(qū)

該公司的標(biāo)志是一個(gè)普通的深藍(lán)色圓圈，帶有兩個(gè)白色的附加細(xì)節(jié)：左邊的一個(gè)小圓點(diǎn)和靠近右邊的一個(gè)字母e .接下來(lái)是公司的首字母縮略詞，由與會(huì)徽顏色相同的小寫(xiě)字母組成。他們通常把它放在右邊。

阿爾法羅密歐

阿爾法羅密歐的標(biāo)志是一個(gè)藍(lán)色的圓圈，公司的名字用白色字母寫(xiě)在圓圈邊緣。標(biāo)志的內(nèi)部被一個(gè)銀色的背景所占據(jù)，他們?cè)谏厦娣帕艘粋€(gè)米蘭十字架（一個(gè)高高的紅色十字架),一條粗綠的蛇，蛇里面有一個(gè)白人。這些都是公司的故鄉(xiāng)米蘭的標(biāo)志。

美國(guó)公共廣播公司

這家公司的標(biāo)志是一個(gè)亮藍(lán)色的圓圈，中間是一個(gè)類似人頭的白色形狀。這是相當(dāng)概括的：唯一的非白色位是一只眼睛的藍(lán)點(diǎn)。右邊的形狀是藍(lán)色的，然后是白色的，就像波浪一樣。縮寫(xiě)"公共廣播公司"通常用藍(lán)色的大字母寫(xiě)在右邊。

推特

著名社交媒體平臺(tái)推特的標(biāo)志；徽標(biāo)早已成為標(biāo)志性。一只小鳥(niǎo)飛向右邊的白色剪影被描繪在一個(gè)純藍(lán)的圓形背景上。這里的圓圈是團(tuán)結(jié)和社區(qū)行動(dòng)的象征，淺藍(lán)色不僅提升了友好的感覺(jué)，也代表了推特用戶的安全和保護(hù)。

網(wǎng)絡(luò)電話

網(wǎng)絡(luò)電話是一個(gè)在線視頻通話工具，它也有一個(gè)圓形作為其視覺(jué)識(shí)別的主要元素。在這里，它是以一種大規(guī)模的方式進(jìn)行的，背景是漸變的藍(lán)色，表面是無(wú)光澤的紋理。帶有粗體大寫(xiě)字母" S "的圓形無(wú)襯線字體被放置在帶有圓角的對(duì)角拉伸元素上，該元素僅略微超出主元素的輪廓。

商務(wù)化人際關(guān)系網(wǎng)

商務(wù)化人際關(guān)系網(wǎng)是另一個(gè)社交媒體平臺(tái)，使用圓形作為其徽章的主要幾何形狀。社交媒體專注于聯(lián)系專業(yè)人士：公司、員工和潛在的人為他們的交流創(chuàng)造合適的環(huán)境，一個(gè)"圈子"。商務(wù)化人際關(guān)系網(wǎng)的標(biāo)志由一個(gè)深藍(lán)色的圓形組成，上面寫(xiě)著粗體的小寫(xiě)字母“在”，這是一種傳統(tǒng)而厚重的白色無(wú)襯線字體。

美國(guó)國(guó)家航空航天局

美國(guó)宇航局的視覺(jué)形象完全受到該機(jī)構(gòu)專業(yè)化的影響。徽章不僅有代表夜空的深藍(lán)色背景，還有圓形圖案。這個(gè)幾何圖形是與空間和行星系統(tǒng)聯(lián)系在一起的第一個(gè)數(shù)字美國(guó)航天局?；照掠梢粋€(gè)實(shí)心的藍(lán)色圓圈組成，圓圈上有白色的星空?qǐng)D案，白色的粗體大寫(xiě)襯線標(biāo)識(shí)，單詞標(biāo)記中間有一個(gè)與字母" A "和" S "對(duì)角重疊的白色細(xì)軌道，以及一個(gè)著名的紅色"蠕蟲(chóng)"。

電報(bào)

電報(bào)是一個(gè)受歡迎的在線信使，它不僅允許用戶吟誦和交換文本、媒體文件并進(jìn)行語(yǔ)音和視頻通話，還允許用戶創(chuàng)建群組聊天和頻道。電報(bào)的視覺(jué)標(biāo)識(shí)基于一個(gè)實(shí)心藍(lán)色圓圈，以明亮生動(dòng)的陰影繪制，帶有一架三角形詩(shī)人飛機(jī)的白色圖像，向左飛行，圓圈代表溝通和聯(lián)系，而藍(lán)色陰影則是保護(hù)和可靠性的象征。

大功率(高Power)高壓(高Pressure)高性能(高Performance)高聚物(高分子聚合物)

惠普，前身為惠普，是一家全球知名的計(jì)算機(jī)和配件制造商。該公司多年來(lái)一直使用藍(lán)色調(diào)色板中的圓形標(biāo)志。當(dāng)前版本的特點(diǎn)是深藍(lán)色圓形，上面寫(xiě)著白色傾斜的字體，字體為粗體風(fēng)格化的無(wú)襯線字體，兩個(gè)字母都有細(xì)長(zhǎng)的豎線。柵欄切割圓圈的邊緣，讓空氣從兩邊進(jìn)入徽章。

紅色圓圈標(biāo)志：

目標(biāo)

目標(biāo)是另一家美國(guó)公司，經(jīng)營(yíng)著目標(biāo)和超級(jí)目標(biāo)品牌的連鎖零售店，并使用帶圓圈的標(biāo)志。該品牌的標(biāo)志是對(duì)其名稱的簡(jiǎn)單而有文化的表達(dá)——紅色目標(biāo)標(biāo)志，由透明背景上的實(shí)心紅點(diǎn)組成，并被包圍在一個(gè)厚厚的圓形框架中。它干凈的形狀和強(qiáng)烈的顏色代表著秩序、完整和極簡(jiǎn)主義，以及力量和自信。會(huì)徽本身看起來(lái)很棒，即使它沒(méi)有什么特別之處，但它非常時(shí)尚，非常穩(wěn)定。

安全-荷蘭

0

SAF-荷蘭是歐洲領(lǐng)先的拖車和半掛車車軸和空氣懸架制造商之一，其標(biāo)志上的圓圈首先代表動(dòng)力。他們放大的紅色圓形圖案充滿活力和陽(yáng)剛之氣，簡(jiǎn)單干凈卻又超級(jí)強(qiáng)烈，就像品牌制造的機(jī)械細(xì)節(jié)一樣。沒(méi)有隱藏的含義，沒(méi)有名稱或字母的描述，只是純粹的形狀和顏色，以一種最好的方式來(lái)強(qiáng)調(diào)品牌及其本質(zhì)的正確品質(zhì)和特征。

萬(wàn)事達(dá)信用卡

國(guó)際支付系統(tǒng)萬(wàn)事達(dá)卡(萬(wàn)事達(dá)卡)認(rèn)為一個(gè)圓形不錯(cuò)，但兩個(gè)更好，并使用兩個(gè)重疊的立體形狀來(lái)形成標(biāo)志性的標(biāo)志。萬(wàn)事達(dá)卡徽章由紅色和黃色圓圈組成，紅色代表勇氣、激情和歡樂(lè)，而黃色代表繁榮。這應(yīng)該是在向觀眾暗示，財(cái)富的關(guān)鍵不僅僅是錢(qián)，還有萬(wàn)事達(dá)卡。無(wú)論這個(gè)標(biāo)志有什么秘密含義，它絕對(duì)是有史以來(lái)最杰出的圓形標(biāo)志之一。

人的本質(zhì)

人的本質(zhì)是基于Debian GNU/Linux的GNU/Linux發(fā)行版。產(chǎn)品的主要開(kāi)發(fā)者和贊助商是典型的.作為我們今天排名中最有趣和最"深刻"的貢獻(xiàn)者之一，Ubuntu的標(biāo)志是以"人性"為核心理念的。這個(gè)標(biāo)志示意性地描繪了三個(gè)人攜手仰望天空。也有"朋友圈"的意思。于是，在這里我們看到了多達(dá)四個(gè)圓——三個(gè)"頭",由三個(gè)拱形段組成的主圓，以及負(fù)空間中的一個(gè)黑色圓，其中充滿了單詞馬克.

施樂(lè)復(fù)?。ǚ?

施樂(lè)是一家美國(guó)公司，是打印和文件管理技術(shù)領(lǐng)域的世界領(lǐng)導(dǎo)者之一，是復(fù)印機(jī)大規(guī)模生產(chǎn)的先驅(qū)，復(fù)印機(jī)也使用帶圓圈的標(biāo)志作為其視覺(jué)標(biāo)識(shí)。圓形會(huì)徽放在一個(gè)醒目的紅色標(biāo)識(shí)之后，以一個(gè)紅色球體為特色，并融入了風(fēng)格化的白色X .這個(gè)想法非常簡(jiǎn)單，但其完美干凈的執(zhí)行和明亮自信的調(diào)色板使該品牌在競(jìng)爭(zhēng)對(duì)手的名單中脫穎而出，反映了該公司的專業(yè)性和進(jìn)步性。

幸運(yùn)一擊

好彩是美國(guó)香煙的一個(gè)傳奇品牌。在這個(gè)品牌下，第一個(gè)咀嚼煙草被生產(chǎn)出來(lái)。最古老的香煙品牌之一可以追溯到1869年。1905年，它被美國(guó)煙草公司(空中交通管制)收購(gòu)，后來(lái)成為英美煙草公司。是的，看起來(lái)一個(gè)實(shí)心的紅色圓圈一直都在那里。直到2013年，該標(biāo)志還以一個(gè)紅色圓圈為特色，以白色、淡金色和黑色勾勒，類似于一個(gè)目標(biāo)標(biāo)志。雖然重新設(shè)計(jì)后，目標(biāo)風(fēng)格消失了，紅圈仍然留在標(biāo)志上，但現(xiàn)在只是像金色字體的背景。

水平規(guī)水準(zhǔn)儀(液位計(jì))

制造商的標(biāo)志性標(biāo)志是一個(gè)紅色圓圈，中間有一個(gè)窄字母“L”，邊緣有一個(gè)寬字母“G”——既細(xì)又白。還有一個(gè)小點(diǎn)稍微偏左的中心字母，這使得整個(gè)組成看起來(lái)像一張臉。一個(gè)大的“LG”通常在會(huì)徽右側(cè)的某處。

倫敦地鐵

這是倫敦的眾多標(biāo)志之一——一個(gè)亮紅色的圓環(huán)，中間有一個(gè)窄窄的藍(lán)色長(zhǎng)方形。它可以簡(jiǎn)單地這樣使用，但他們通常在藍(lán)色部分用白色大字寫(xiě)"地下"。該字體是一個(gè)可見(jiàn)的，全面的無(wú)襯線。

透明的

朗訊的標(biāo)志是一塊涂成環(huán)狀的紅色顏料。這是一個(gè)沒(méi)有真實(shí)幾何形狀的抽象圖像。通常，他們會(huì)用黑色字體寫(xiě)下公司的全稱："朗訊科技""貝爾實(shí)驗(yàn)室創(chuàng)新"。后者通常較薄，位于主體之下。

沃達(dá)豐

沃達(dá)豐，作為一家電信公司，想要在他們的標(biāo)志中代表言論。因此，他們的會(huì)徽是一個(gè)紅色的圓圈，圓圈頂部有一個(gè)白色的引號(hào)?；旧?，現(xiàn)在英國(guó)人在紙上打開(kāi)他們的語(yǔ)錄或演講。公司的名字也用紅色小寫(xiě)字母顯示在旁邊。

羅特林

羅特林是桑福德(德國(guó))的商標(biāo)，提供各種專業(yè)繪圖工具，其標(biāo)志也使用圓形，但它們的使用方式與我們列表中的鄰居Bic完全不同Rotring標(biāo)志擁有三個(gè)圓圈，其中兩個(gè)組成了字母“O”，它被放大，成為整個(gè)徽章最顯著的元素。旋轉(zhuǎn)的“哦”是由一個(gè)紅色的實(shí)心圓組成的，這個(gè)實(shí)心圓放在一個(gè)干凈的背景上，周圍是一個(gè)圓形的框架，也是紅色的。幾何元素由一個(gè)更小的紅點(diǎn)來(lái)支撐和平衡，這個(gè)紅點(diǎn)位于單詞標(biāo)記的字母“我”上方。

加拿大航空公司

加拿大航空公司的圓圈由紅色楓葉徽章代表。這張圖上的莖延伸成一條線，圍繞著整個(gè)圖像。其余的標(biāo)志只是公司的名稱，由黑色，襯線字符。

Knirps

Knirps是一把帶紅點(diǎn)的傘，這不僅僅是關(guān)于它的標(biāo)志Knirps是一家德國(guó)公司，生產(chǎn)可靠耐用的雨傘，成立于1928年。是的，紅點(diǎn)是所有品牌產(chǎn)品的基本元素，也是其總體視覺(jué)識(shí)別。這個(gè)標(biāo)志成為了質(zhì)量標(biāo)志的同義詞，在公司的早期，質(zhì)量標(biāo)志以純白色為特色Knirps標(biāo)志上的圓圈代表雨傘上的紅色按鈕。只需輕輕一碰就能打開(kāi)的那種，這是公司發(fā)明者的主要驕傲。

巴卡第（一種古巴的蘭姆酒)

百加得經(jīng)典標(biāo)志是一個(gè)紅色圓圈，中間是一只奇形怪狀的黑白相間的蝙蝠。他們通常在圓圈內(nèi)用更多的黑白圓環(huán)將其包圍，并在圓圈內(nèi)寫(xiě)上"百加得品牌"的效果。在這個(gè)圓形會(huì)徽的外面，通常會(huì)有一個(gè)用黑色大字母寫(xiě)的品牌名稱。

七喜

七喜是一種不含咖啡因的檸檬和酸橙味碳酸飲料的商標(biāo)名。本產(chǎn)品的分銷權(quán)由胡椒博士集團(tuán)和百事公司保留。它的標(biāo)志有幾個(gè)不同大小和顏色的圓圈，三個(gè)主要的背景是綠色和黃色的放大圓圈，還有一個(gè)紅色的圓圈，上面有白色的"上"。其他的圓圈是白色的小圓圈——不管是實(shí)心的還是空心的，放在綠色的大圓圈上。前兩個(gè)代表線和檸檬，反映了著名飲料的味道，而白色代表泡沫，代表閃閃發(fā)光，紅色

has it all — bubble shape, bright color, symbolizing passion and love, and strong contrast, catching an eye.

Radio Shack

Radio Shack uses a small red ring with a capital ‘R’ written inside adjacent to the shape’s left curve (which ultimately resembles a trademark symbol). On the right, the company’s name is written in black, typical sans-serif letters.

Pinterest

The visual identity of Pinterest, an online platform for photos and images, is based on a solid red circle in a darker shade. The emblem has a stylized white letter “P” written over it in a pin-like shape. The smooth elegant lines of the letter balance the deep and strong shade of red, creating a perfect powerful duo, which reflects passion, energy, and progress. The Pinterest logo is a brilliant combination of the platform’s name, essence, and mood.

Hoover

The brand of home appliances Hoover is a historical thing. It was at the beginning of the industry, one of the pioneers, and the bright scarlet shade of red, used in the circular Hoover badge reflects this side of the company. The logo is composed of a solid red circle with a bold white internal outline and a diagonally oriented white lettering in the uppercase of a stylized geometric sans-serif font with the enlarged “H” and its horizontal bar elongated, covering the whole wordmark.

Fiat

The logo of the iconic Italian automaker Fiat combines two geometric shapes in it — a circle as the main one, and a softened trapezoid with rounded angles as the internal one. The badge features a glossy badge with the central part in red and black stripes, enclosed into a thick voluminous silver frame. The color of the frame is supported by the color of the uppercase lettering, set in the center of the logo in a recognizable corporate typeface with bold clean lines.

Texaco

The visual identity of the American has and oil corporation Texaco is also based on a solid red circle, but here it’s not the main hero. The logo is composed of a red roundel with a large white five-pointed star on it. The star, a symbol of Texas, the Lone Star State, is accompanied by a massive geometric letter “T”, drawn on it in the same shade of red as the background of the circle. The red ad white color palette of the Texaco badge stands for strength and determination, while the rounded shape softened the image, adding friendliness and caress to the company’s characteristics.

Opera

Opera is a popular web browser, which has a cool and minimalistic logo, based on a stylized three-dimensional depiction of the letter “O”. It is drawn as almost a perfectly circular ring in bold gradient red line, which swirls on top and bottom of the logo, turning the whole letter a bit to the right, and adding extra volume. Here the circle is not only the first letter of the browser’s name but also a symbol of connection, while red adds a sense of professionalism and expertise.

Black circle logo:

Ubisoft

The emblem of Ubisoft, a French company that specializes in developing and publishing computer games, contains several circles. The three-dimensional emblem of the company is executed in a tender and chic gradient purple color palette, with a thick circular frame of the medallion, from which a light-shaded swirl emerges. The swirl curves into a few more smaller circles. This badge looks like a representation of something mysterious and infinite. A reflection of creativity and artistic approach to games design. Circles here soften the futuristic mood of the badge, looking like a space element, but also evoking a sense of unity and wholeness.

Xbox

Another sphere with an “X” is used for the visual identity of Xbox, a home gaming console developed and released by Microsoft of the United States, the first in a series of Xbox gaming consoles. The logo of the brand features a matte white three-dimensional sphere with a neon green “X” cut out on its top. The light coming out of the letter and the bright color contrast create a truly unique and impressive image, while the circular shape of the main element stands for perfection, infinity, and positive emotions. And this last characteristic is the most important for the brand, which was designed for people’s free time and happy family evenings.

CBS

CBS is an American television and radio network, which features one of the most outstanding and stylish circular logos ever created. It is simple and bold, powerful and laconic, memorable, and perfectly reflects the essence of the company and its purpose. The CBS logo features two black circles — the main large one, and the smaller one, placed on a white element over the first circle, which all together make up an abstract eye. The eye that watches and observes, the eye that sees deep true. The geometry of the badge does not look smooth, it still evokes a sense of extreme power.

Jeep

We got used to seeing the shortened and simplified version of the Jeep, a brand of vehicles produced by the Italian-American company Fiat Chrysler Automobiles, logo — a bold sans-serif wordmark in monochrome. Though the full badge of the automaker has a graphical part as well. The lettering is placed above a stylized and minimalist image of the car grille, made up of seven bold vertical lines with rounded ends, and two large solid circles on the sides from the grille, standing for the iconic round car headlights, the most recognizable part of the Jeep vehicles design.

ABS

The next design used the same hockey player image as the previous emblem. This time, the man was blue and put inside a more rectangular shape with blue-white-red background. The name was also written along the edges in this logo, on a big white outline around the center. They used red and blue for these words, and they were separated by two stars on the sides.

Holden

Holden uses a simple image of a lion as their logo. There aren’t too made details, but you can clearly see the mane, the teeth, the eyes and some other elements. They draw it as if stepping on something big and round. The whole picture is then placed inside a ring of the same color (usually black).

Motorola

This emblem is a black circle with a letter ‘M’ written in white near the center. It’s not written like a normal ‘M’, though. It’s comprised of two triangular shapes with narrow proportions, which could be interpreted as two communication towers. The bottoms of both of these are cut out into round shapes.

Timberland

Timberland utilizes a black drawing of a leafless tree (so, just straight branches all over), planted into the sloped turf and finally surrounded by an incomplete ring (only absent above the branches). Normally, they put the name to the left, and it’s written there using typical sans-serif letters.

Green circle logo:

Garnier

The circular logo of Garnier, a French beauty care brand owned by L’Oréal, has a bit deeper meaning. Its tender green badge stands for the unity of man with nature, as the company tends to use natural ingredients in its cosmetic products. The gradient and the glossy circle are hiding behind the clean and confident logotype, being a light hint to the main idea of the brand. Due to the glossy surface, it also looks resembles a pear, another symbol of beauty, perfection, and sophistication. The Garnier circle from the logo is a perfect softener for the geometric typeface of the wordmark, an accent of balance and harmony.

MegaFon

Not only the huge international brands use the circle as the main element of their visual identity, but also local giants, such as MegaFon, a Russian telecommunications company providing cellular, local telephone, broadband Internet access, cable television, and a range of related services. On this cool and abstract badge, you can see five circles. The first one is the large green background of the badge, which is formed by two elements. The left part of the logo looks like an abstract profile of a man with a bold black circle replacing his eye. As for the right part of the MegaFon badge, it has three solid black dots placed in one horizontal line on its bottom part. This stands for connection and communication.

QlikTech

QlikTech is a business intelligence software company headquartered in Radnor and another bearer of a logo with a circle. In the case of this company, the composition is more than simple — the emblem, which follows the bold sans-serif logotype, is composed of the first letter of the brand’s name, “Q”, drawn in bright green, with a solid gray circle placed in its negative space. The shape of the main letter is also built based on the circle, it only has a short and straight tail added to the contour at the bottom right part. So a double circle in the emblem and another in the wordmark, make it three.

Bayer

The Bayer’s logo depicts two words ‘Bayer’ made from capital, blue letters and arranged into a cross (seeing how the company is a pharmaceutical business). This composition is then surrounded by a ring colored in light shades of blue and green (50-50 with a divide in the middle).

Spar

Spar’s emblem is a green ring with what looks like a fir-tree protruding from its base (it’s a very simple shape that uses the same color). They depict very small next to a big red rectangle, occupied by the company’s name. These are capital, white letters, and the font makes them look soft and wide.

Starbucks

The iconic Starbucks logo is a green disc with a white mermaid depicted on it. Nowadays, it’s made of many wavy lines and basic shapes, there’s nothing really nuanced about it. The small details include a crown with a big star in the center, two tails and a strangely fleshed-out face.

Yellow Circle Logos

Lipton

Lipton is a famous brand of tea, which has been known for its bright yellow logo for many years now. The badge of the company is composed of a voluminous yellow roundel with a transparent white top layer, which makes it look like a bubble, adding gloss and depth to the surface. The roundel is crossed by a smooth dark red banner with arched top and bottom borders, with the bold white title case lettering in a sleek elegant typeface. The font of the inscription has the ends of the bars delicately curved, with some of them cut diagonally. The logo looks exquisite and professional.

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Scoot

Scoot is the name of a low-cost air carrier from Singapore, which was established in 2011. The logo of the company looks very progressive and fresh, representing the strength of the brand and its ability to grow and change with the needs of the customers. The Scoot badge is composed of a flat solid yellow circle in a lemon shade, with the bold lowercase logotype written over it in a heavy sans-serif typeface. All black letters of the wordmark are set on the circle, except for the “T”, which comes out of the borders and is slanted to the left.

Vueling Airlines

Vueling Airlines I is one of the most popular air carriers from Spain, which has low-cost flights to all the main hubs in Europe. The visual identity of the company is also based on a yellow circle, but here the shade of yellow is a bit darker, looking serious and professional. The roundel is accompanied by a smooth lowercase logotype in gray, executed in a rounded sans-serif typeface, with the dot above the “I” being modes to the upper right corner of the lettering, colored in white. This small minimalistic detail is what makes the whole badge unique and recognizable.

Turkcell

The visual identity of Turkcell, the leading mobile operator in Turkey, also has a yellow circle as the main element. Although, here it is drawn three-dimensionally, as half of a sphere with a glossy gradient surface and two cut-out elements, resembling flying comets. The elements had their top part in a circular shape, with wide arched tails, coming out of them to the bottom border of the yellow element. There is no lettering present on this badge, and it looks very actual and progressive, evoking a sense of energy and excellence.

Symantec

Symantec is a well-known American software company, which has a very recognizable logo, familiar to everyone who has a computer. The yellow element here is drawn in a shape of a gold ring, with the central part colored in white. The bold circular framing, executed in a dark and intense shade of yellow, is accompanied by a stylized black tick with its right bar elongated, crossing the frame, and drawn in a puzzle pattern, with small black, white, and yellow squares. The logo has no lettering on it.

White Circle Logos

Versus Versace

Versus is a casual line of clothing by a famous luxury fashion brand, Versace. The badge of the label featured a white and black drawing of a lion’s tiger with the elements of its mane coming out of the thin circular frame. The logo looks very cool and elegant and has something in common with the primary badge of the Versace fashion house. The logo of the main brand is also executed in a circular frame, with the head of Medusa enclosed in a frame with a geometric ornament. So for Versus, the frame was simplified, and the Medusa image was replaced by a lion.

Wikipedia

Wikipedia, the most famous online encyclopedia, also uses a circular shape for its badge. Its logo boasts a three-dimensional sphere formed by white puzzles, where some of the details have black letters from different alphabets written on them. This badge brilliantly represents the essence and purpose of the web portal, which has information about everything from every corner of the Earth. The white and black color palette of the Wikipedia badge is a symbol of reliability and trustworthiness, showing the platform as a reputable and professional one, and reflecting its expertise and confidence.

Bored Panda

Bored Panda is the name of a web portal, that specializes in content about art and society. The visual identity of the platform is also based on a circle, even though it is inscribed into a more complicated image — a stylized abstract drawing of a black-and-white panda. The white circle in a bold black outline here replaces the panda’s head and is accompanied by two smaller circles — a solid black one as the right eye, and an enlarged white roundel in a thick black outline, with the black moon inside, replacing the left eye of the animal.

White Claw

White Claw is a brand of alcoholic beverage, which was established in 2016. The logo of the brand is composed of a black-and-white image with three curved waves, set against a white background and enclosed into a wide circular frame with two lettering parts written around it. The bold enlarged “White Claw” is written in the upper left part of the frame, on a transparent background, while the bottom right part of the logo is accompanied by a “Hard Seltzer” inscription in a smaller size, with a thick black underline, arched under it, repeating the contour of the circular badge.

Other circle logos:

Pepsi

One of the most famous circular logos in history is definitely the one from Pepsi, the American brand of PepsiCo, one of the world’s largest food and beverage manufacturers. Though it has always been perceived as the globe, not just a circle. This iconic blue, white and red logo, representing the whole world, evolved from a flat and simple image used by the brand during its early years. That first version was more like a map symbol, and what we all can see today is a sleek and stylish badge designed with a minimalistic approach to shape, but a bright and powerful color palette, which does half of the work here.

Domino’s Pizza

Domino’s Pizza is an American catering company, which operates the world’s largest pizza chain (by turnover; the number of restaurants is second to Pizza Hut), and also uses a logo with circles. Though is one of the most arguable participants on our list, as the main shape of the famous blue, red and white badge is rectangular, just like dominoes. Although the red part of the figure contains a solid white circle, and the blue part — two circles. Those dots on the dominoes are called pips, and in this exact logo, they represent nothing else, though they add balance to the rounded corners of the domino element and its bold white framing. But there is a secret: apart from the obvious meaning, the three white dots on the logo symbolize the first three locations of the company. Although the plan to add a red dot with the opening of each new franchise was rejected.

British Columbia Lottery Corporation

British Columbia Lottery Corporation — Canadian Crown corporation offering a wide range of gambling products, including lottery tickets, casinos, and legal online gambling. The logo of the corporation features a lowercase BCLC abbreviation with three solid circles in three different colors placed in the negative space of three letters. The red, orange and green circles stand for diversity, positive emotions, and excellence. Green is for growth and progress, red is for passion and orange is for energy. Three strong colors are perfectly balanced by circular elements, which make everything smoother and kinder.

AOL

AOL Inc. is an American media conglomerate, provider of online services and electronic message boards, the Internet pager AIM. AOL was once the largest Internet service provider in the United States. The name of the brand, AOL, evolved from America Online, the company formed at the very beginning of the 1990s. And in the same years, the first logo with a circle was created, so this geometric figure has been used as the main element of the brand’s visual identity for decades. Until 2009 is has been a white circle on a blue triangle. The circle fully repeated the shape of the letter “O” in the wordmark. After the latest redesign the circle turner into a small solid dot, placed after the logotype and adding a sense of wholeness and completion.

Bavarian Nordic

Another meaning is given to circles in the logo of Bavarian Nordic, a biotechnology company specializing in the development, production, and commercialization of anti-cancer immunotherapies and vaccines against infectious diseases. The composition of eight solid red circles in different sizes looks like an abstract geometric depiction of molecules, or bacterias, showing the direction of the company’s activity and its main purpose. The circles on the logo get all the attention, and brilliantly smoothed the futuristic sans-serif typeface of the uppercase logotype.

BH Cosmetics

BH Decorative Cosmetics is a nice case where low price does not mean low quality. It is a high-end product that quickly conquered the market with its unusual solutions, design, and affordability. And all four “whales” of the brand’s philosophy are reflected in its simple yet memorable logo. The four solid circles forming a square are placed on the left from the lowercase inscription, being drawn in smooth pastel shades — turquoise, green, pink, and orange. These elements also stand for natural beauty and unity with their roots, inner side, and origins.

Le Creuset

Le Creuset is a French company producing pans, pots, cocotte pans, and other cast iron cookware. All products of the brand are designed with precision and look extremely fancy, not to mention their quality. The logo of the luxury cookware brand is built around two main things — the abstract graphical representation of cooking, and the iconic orange color, which is used for most of the company’s items. It is a solid orange circle enclosed in a black circular frame, which in its turn is placed inside a black letter “C”, which contour also features a circular shape. The whole badge looks like the stove hot plate. Simple, yet elegant, and just perfect.

Yonex

Yonex is a Japanese manufacturer of badminton, tennis, and golf equipment. Manufactures rackets, shuttlecocks, clubs, clothing, and accessories for these sports. And the specialization of the company is reflected in its visual identity, pretty directly. The graphical part of the logo is composed of two sharp triangles and two solid circles placed under them. The combination makes up a styles depiction of two-letter “YY”, but the circular elements also make it look like badminton shuttles. This bold and cool logo has been used by the legendar