美國汽車業(yè)在汽車產(chǎn)量上位居第二,僅次于中國。自19世紀(jì)90年代以來,美國大約有1900家大大小小的汽車制造商,但有些消失了,并入了公司。結(jié)果,市場被擁有許多汽車品牌的所謂"三巨頭"占領(lǐng)。這些公司是福特汽車公司、Stellantis北美公司和通用汽車公司,它們是總部設(shè)在底特律的年度銷售領(lǐng)先者。由于他們的財務(wù)實力,他們是少數(shù)幾個在大蕭條中幸存下來的人之一。
什么是美國汽車品牌?
最有影響力的美國汽車制造商是汽車市場三巨頭的代表。這些是菲亞特克萊斯勒美國,福特和通用汽車。他們擁有許多美國品牌的汽車。
大眾市場品牌
美國的汽車制造商以不同的方式影響了市場的社會地位。雖然通用汽車最初專注于豪華車型,但福特希望讓汽車普及。這成為了汽車市場大眾化的起點。低價汽車細(xì)分市場以"三大"品牌和不太知名的品牌為代表。
福特
福特是美國最大的汽車制造商之一所擁有的品牌。1903年,亨利福特翻新工廠并注冊了福特汽車公司,奠定了公司的基礎(chǔ)。這是一個繼承的家族企業(yè)。該公司提供各種各樣的車輛,在不同國家的市場都有代理。
雪佛蘭牌汽車
雪佛蘭是通用汽車公司的大眾市場部門。它的前身是雪佛蘭汽車公司,由路易斯雪佛蘭和威廉c杜蘭特于1911年組建。公司的創(chuàng)始人在設(shè)計上有爭議,所以路易斯賣掉了他的股份,離開了公司。以他的名字命名的品牌繼續(xù)存在并打破世界銷售記錄。
吉普車
吉普汽車的制造商是在荷蘭注冊的意大利裔美國公司菲亞特克萊斯勒汽車公司。該品牌的主要所有者是北美"三巨頭"的代表斯特蘭提斯.第一輛吉普原型車出現(xiàn)在1940年。這就是矮腳雞BRC,由工程師卡爾普羅布斯特為美國陸軍制造。
導(dǎo)彈制導(dǎo)(GuidedMissileControl)
導(dǎo)彈制導(dǎo)(GuidedMissileControl)品牌下銷售的貨車、卡車、皮卡和運(yùn)動型多功能車有多種型號。它們是由美國汽車業(yè)三大巨頭之一的通用汽車公司制造的。過去,GMC被稱為快速機(jī)動車輛公司,由馬克斯格拉博斯基所有。
別克
別克品牌是以飛艇的發(fā)明者和銷售商大衛(wèi)鄧巴別克的名字命名的,他于1901年制造了第一輛汽車,并于1902年創(chuàng)建了別克汽車公司。1908年,該公司加入通用汽車公司,并一直是它的一個部門。它的主要目標(biāo)是相對便宜的中級車。
躲避
道奇品牌成立于1900年,14年后成為克萊斯勒公司的一部分。它現(xiàn)在是屬于北美Stellantis的菲亞特-克萊斯勒有限責(zé)任公司的一部分。直到1914年,道奇工廠生產(chǎn)汽車零部件。現(xiàn)在它是乘用車、小型貨車和跨界車的流行品牌。
隨機(jī)存取存儲
菲亞特克萊斯勒汽車公司旗下的皮卡制造商隨機(jī)存取存儲于1981年首次亮相。第一代汽車基于道奇皮卡,在設(shè)計上有所不同。第二代出現(xiàn)在1994年。這是一種有效載荷增加的型號。隨后的生產(chǎn)線有不同的配置,并不斷得到改進(jìn)。
豪華汽車品牌
美國汽車業(yè)"三巨頭"的代表在豪華車市場展開競爭Stellaris北美在這一細(xì)分市場有克萊斯勒,福特汽車公司有林肯,通用汽車公司有凱迪拉克。他們的車輛被認(rèn)為是高地位的象征。
凱迪拉克
凱迪拉克是地球上最古老的汽車品牌之一。這家公司成立于1902年,已經(jīng)成為美國第一家高端機(jī)器制造商。自1909年以來,它一直是通用汽車公司的一部分。凱迪拉克豪華車在北美很受歡迎,但在世界各地都有銷售:它們可以在50個國家買到。
林肯
林肯是福特汽車公司的一個大部門,福特汽車公司直到1922年還是一個獨立的飛機(jī)引擎公司。它的創(chuàng)造者,工程師亨利利蘭(亨利利蘭)想制造豪華汽車,但由于缺錢,他賣掉了公司。他以他最喜歡的政治家的名字命名林肯品牌。
克萊斯勒汽車
克萊斯勒生產(chǎn)的高性能汽車聞名于美國及其他國家。這個商標(biāo)出現(xiàn)于1925年,目前歸北美Stellantis所有。先進(jìn)的發(fā)展和按價格等級劃分的汽車使得克萊斯勒品牌非常受歡迎。最近,制造商已經(jīng)把重點放在了奢侈品市場上。
福星汽車公司
這家美國公司成立于2012年,位于加州洛杉磯。這是一家豪華經(jīng)銷商,提供最高標(biāo)準(zhǔn)但不同類型的豪華汽車。她的專業(yè)融合了新舊、國外和國內(nèi),這也印證了"融合"這個名字。該品牌與名人和任何想嘗試各種獨特豪華汽車的人合作。
電動汽車品牌
只有少數(shù)公司在美國生產(chǎn)電動汽車,但這并不妨礙它們占領(lǐng)許多汽車細(xì)分市場——從全尺寸和令人難以置信的強(qiáng)大汽車(包括運(yùn)動型多功能車類別)到小型熱艙口。他們不僅征服了先進(jìn)的技術(shù),還征服了超級時尚的設(shè)計。
特斯拉
特斯拉是世界上最著名的電動汽車制造商。它以物理學(xué)家和發(fā)明家尼古拉特斯拉的名字命名。兩位企業(yè)家在2003年注冊了特斯拉汽車品牌。大部分投資來自目前擁有該公司的埃隆里夫馬斯克。第一款跑車車型于2006年推出。
因果報應(yīng)
私人公司Karma汽車公司專門生產(chǎn)豪華電動汽車。它是在2015年基于破產(chǎn)的菲斯克汽車公司創(chuàng)建的因果報應(yīng)。的第一輛車被稱為里維羅,于2016年首次亮相。
透明的
Lucid汽車公司成立于2007年,但截至2021年,它還沒有制造出一輛汽車。她沒有足夠的錢完全進(jìn)入市場。估計耗資七億美元的透明的工廠正在建設(shè)中。完工后,制造商將發(fā)布其首款空中豪華轎車。這款電動汽車有望成為特斯拉汽車的主要競爭對手。
法拉第未來
法拉第未來創(chuàng)業(yè)公司是以電磁學(xué)基本定律命名的。盡管缺乏資金,其創(chuàng)始人賈躍亭仍有生產(chǎn)電動汽車的宏偉計劃。2021年一月,公司高管宣布加入財產(chǎn)解決方案收購公司.
布拉莫
布拉莫公司有生產(chǎn)電動摩托車和牽引電機(jī)的歷史。2015年,自行車業(yè)務(wù)被北極星工業(yè)收購,兩年后,剩余資產(chǎn)被康明斯收購Brammo歷史上也有過汽車,包括Enertia GT電池電動汽車。
卡車品牌(重型和中型)
美國有一整套長途卡車文化,盡管制造商不多。制造傳奇重型設(shè)備的公司包括Marmon-Herrington、Sterling、Brockway、Autocar、Mack、Western Star、Caterpillar、Freightliner、Kenworth等擁有多年經(jīng)驗的著名品牌。
集裝箱貨運(yùn)列車
第一輛福萊納卡車出現(xiàn)于1942年。第一批重型車輛屬于物流公司聯(lián)合貨運(yùn)公司。隨后,該公司被迫將其汽車品牌出售給戴姆勒股份公司(戴姆勒股份公司),目前該公司仍是戴姆勒股份公司的一部分。
彼得比爾特
彼得比爾特半掛牽引車和道碴卡車由該公司在圣特雷莎(加拿大)、丹頓和麥迪遜(美國)的工廠制造Paccar。公司擁有該公司。
肯沃斯
肯沃斯成立于1912年,前身是格爾林格汽車廠,是一家汽車經(jīng)銷商。它于1915年開始生產(chǎn)。后來被埃德加k沃星頓和弗雷德里克肯特上尉買下。新老板以自己的名字給公司重新命名,取名字的前幾個字母。
國際的
國際品牌的前身是國際收割機(jī)公司,該公司生產(chǎn)乘用車、農(nóng)業(yè)機(jī)械和卡車。農(nóng)業(yè)部門出售后,該公司更名為納威司達(dá)國際,只專注于卡車。
老兄
麥克被認(rèn)為是美國歷史最悠久的公司之一,因為它是由法萊森貝里于1900年創(chuàng)立的。這個廠以前是做面包車和馬車的,更名后轉(zhuǎn)做公交車和無軌電車。麥晉桁現(xiàn)在是世界知名的重型卡車制造商。
西方之星
西部之星是懷特汽車公司的前分部。它創(chuàng)建于1967年,之后不斷轉(zhuǎn)手,直到2000年落入戴姆勒-克萊斯勒手中。西部之星現(xiàn)在位于波特蘭。
跑車品牌
美國制造的跑車被認(rèn)為是世界上最好的跑車之一。該品牌的福特野馬(福特野馬)和雪佛蘭科爾維特(雪佛蘭科爾維特)車型尤其受歡迎:它們從最好的一面在市場上證明了自己。對跑車的巨大需求是由于它們卓越的技術(shù)、豐富的設(shè)備以及它們發(fā)展的驚人速度。
福特野馬
福特汽車公司從1964年開始生產(chǎn)福特野馬。第一款車型是福特獵鷹的改型。這是一輛具有未來主義設(shè)計的跑車。第六代出現(xiàn)在2015年。最新的汽車屬于小型汽車類,具有改進(jìn)的動態(tài)特性。
雪佛蘭科爾維特
雪佛蘭科爾維特是美國制造商制造的第一款跑車。主要的汽車裝配廠屬于通用汽車公司,位于鮑林格林。雪佛蘭科爾維特于1953年以白色跑車首次亮相。
道奇蝰蛇
雙座道奇蝰蛇跑車生產(chǎn)于1992年至2017年。第一輛跑車是在新的麥克裝配廠生產(chǎn)的。他的設(shè)計歸功于三菱3000GT和與克萊斯勒合作的湯姆蓋爾。
甚低頻
甚低頻汽車公司是一家小型私營公司,成立于2012年,名為VL汽車公司。一年后,她推出了自己的首款車型德斯坦諾轎車。2016年,亨里克菲斯克(亨里克菲斯克)到來后,公司更名。
矢量
矢量車輛由矢量電機(jī)公司制造,該公司在歷史上與車輛設(shè)計力量有關(guān)聯(lián)。公司的創(chuàng)始人是杰拉爾德威格特。該品牌的第一款跑車于1989年上市。
帕諾茲
高科技汽車以帕諾茲品牌生產(chǎn)。這些都是限量版跑車,包括賽車版和公路版的世界語Panoz汽車發(fā)展公司成立于1989年,并以其創(chuàng)始人、藥劑師丹帕諾斯之子的名字命名。
超級跑車品牌
美國超級跑車是強(qiáng)大而舒適的交通工具。它們由歷史悠久的知名公司和相對較新出現(xiàn)的不太知名的公司制作。前者包括軒尼詩和SSC,后者包括雷茲瓦尼和三重奏.
軒尼詩
亨尼西性能工程從1991年開始參與跑車改裝。調(diào)音臺的主要目標(biāo)是通過改進(jìn)機(jī)械部件來增加汽車的動力。最著名的型號是毒液650R,毒液大型旅行車和毒液F5 .
最高法院律師
最高法院律師是謝爾比超級汽車的縮寫。它將自己定位為世界上最快量產(chǎn)車的制造商。其陣容包括兩個超級跑車模型:SSC大蜥蜴和最高法院律師終極航空。
薩琳
薩林公司由一名前賽車手于1983年創(chuàng)立。她從汽車調(diào)校開始,在21世紀(jì)初,轉(zhuǎn)向賽車和跑車的小規(guī)模生產(chǎn)。最近,薩林一直在改裝屬于豐田和通用汽車的熱門品牌的汽車。
羅辛
總部位于佛羅里達(dá)州的羅森汽車公司以其雌三醇環(huán)戊醚跑車而聞名。是2008-2018年生產(chǎn)的。這是來寶M400升級的結(jié)果,制造商早在2007年就獲得了這一權(quán)利。2013年,Q1的賽道版羅森Q1R問世。它被公認(rèn)為世界上最稀有的汽車之一,因為只有少數(shù)幾個例子。
特里翁
特里翁超跑集團(tuán)成立于2012年,計劃于2021年推出首款汽車;它提出了一個有四個版本的全尺寸概念模型。
雷茲瓦尼
跑車制造商雷茲瓦尼汽車公司自2014年就已存在。其主要項目是野獸,一個基于阿里爾原子的跑車品牌。鏡子、前燈和其他汽車零件都是三維(three dimension的縮寫)打印的。
制造商總線
除了汽車市場的三巨頭(福特汽車公司、Stellantis北美公司和通用汽車公司)之外,美國還有其他主要的制造商。例如,Paccar公司擁有重型卡車或同一專業(yè)的納威司達(dá)公司。
通用汽車
通用汽車是美國所謂"三巨頭"汽車制造商的代表。最大的公司成立于1908年,由決定合并的小公司組成。在經(jīng)歷了21世紀(jì)初的破產(chǎn)后,它被復(fù)興,但舊的通用汽車公司被更名為汽車清算公司。
Paccar
Paccar代表了汽車行業(yè),或者說是重型卡車的生產(chǎn)。它擁有幾家子公司,包括DAF卡車、彼得比爾特和肯沃斯.
納威司達(dá)
納威司達(dá)是1902年出現(xiàn)的卡車國際收割機(jī)的最老制造商的繼承者。除了卡車,目前公司還生產(chǎn)裝甲車、公共汽車(包括校車)、福特V8發(fā)動機(jī)。其總部位于伊利諾伊州沃倫菲爾德。
集成電路總線
集成電路總線是納威司達(dá)的子公司。它于2002年進(jìn)入市場,但它更早有兩個前身:AmTran和病房大樓工程.該公司專營學(xué)校和商用公共汽車。
廢棄的汽車品牌
汞
福特汽車公司的眾多部門之一是水星,一個卡車和汽車品牌。該品牌創(chuàng)建于1938年,生產(chǎn)其設(shè)計的汽車。但隨著時間的推移,福特車型成為其汽車的基礎(chǔ),有效地摧毀了水星的身份和獨立性。在其存在的最后幾年,制造商與林肯品牌一致行動。他們一起屬于一個分支-林肯水星。這種情況一直持續(xù)到2011年,這個豪華品牌的最后一輛汽車下線。那一刻,水星的故事和它的白灰色標(biāo)志結(jié)束了:一個里面有三條曲線的雙圓。像許多其他汽車制造商一樣,條紋象征著速度和運(yùn)動。
龐蒂亞克
汽車的名稱c
ompany Pontiac was taken from the history of the United States. She bears the name of an Indian leader who participated in the war against the colonists. True, she was initially known as the Pontiac Spring and Wagon Works horse carriage manufacturer. Later the name was changed, and passenger cars appeared in the assortment. The first motor vehicle was introduced in 1907. Since then, the company has been producing Oakland models until, in 1926, it produced a car under its brand name. This year is considered to be the official founding year of Pontiac.The company produced various models but eventually went bankrupt. In 2010, her dealer contracts expired. However, the brand’s logo is always heard because it is very similar to the United States Space Force’s emblem. It is based on a red and silver three-dimensional delta symbol with a four-pointed star. It seems that the designers of the space community just turned this sign upside down.
SaturnThe General Motors concern owned many divisions, including Saturn. This brand was in no way dependent on the parent company: it had its own sales network and its line for car production. He was also guided by a personal concept, which was implemented in 1985. The essence of the ambitious project was to manufacture compact machines. They were in demand, but General Motors found the existing sales volume to be inadequate. The dissatisfaction reached the point that GM executives tried to sell the Saturn to the Penske holding. As a result, the deal fell through, after which the brand was declared bankrupt. Experts do not exclude that it can still recover, and in the distant future, cars decorated with a red and silver square logo with Saturn’s rings will return to the market.
HummerThe basis for the Hummer was the HMMWV military vehicle. The developers made it civilian so that US Army personnel could ride it and all lovers of reliable, high-carrying SUVs. General Motors undertook to produce Hummer models, but after a decline in sales, it decided to get rid of this brand. She failed to find buyers, so in 2010 GM completely liquidated the famous division. In the Hummer’s memory, only a wordmark remains, which looks as monolithic as the cars themselves. The inscription is colored black and consists of bold letters with a contrasting thickness of strokes.
OldsmobileOldsmobile is an automobile brand with 107 years of history. It appeared in 1897 when the inventor Ransom Eli Olds founded the Olds Motor Works. The owner soon abandoned his business due to financial difficulties. The General Motors Corporation considered Oldsmobile quite promising, so it bought it out and continued to expand the line. The manufacturer strived for technical excellence, for which he constantly improved components – from V8 engines to automatic transmissions. But the success was short-lived: in the 1990s, the company lost the right to its developments, and in 2000, representatives of General Motors announced the liquidation of the brand. The last Oldsmobile sedan came out in 2004. It bore the signatures of everyone who participated in the assembly and a silver oval logo, crossed out by a diagonal line.
PlymouthThe carmaker Plymouth dates back to 1928. For many years it was part of the Chrysler Corporation, and its logo featured the Mayflower ship that the British sailed to America to found the Plymouth Colony. The brand existed until 2001. During this time, it produced many cars and even surpassed Ford in terms of sales. The company developed with varying degrees of success, but by the early 1990s, it had lost ground. The volume of production fell sharply, so the division was deemed unprofitable. Chrysler Corporation liquidated it in 2001.
American MotorsAmerican Motors is a vanished corporation that has taken a vacant niche in the car market with its small, full-size and midsize models. It was founded after four smaller companies (Packard, Studebaker, Hudson, and Nash) to compete with the “big three” of the American auto industry. In the mid-1980s. American Motors began to experience financial difficulties, and in 1987 all of the brand’s shares were bought by Chrysler. The promising start led to an unexpected outcome: the car brand was reorganized into the Jeep Eagle Corporation and merged completely with Jeep. Its original name and logo in the form of a red triangle leaning against a blue rectangle are a thing of the past forever.
RamblerThe Rambler brand has had many owners, from Thomas B. Jeffery, which created it in 1900, to the American Motors Corporation. The brand periodically left the automotive market and did not finally leave the United States in 1969. She continued to supply its products abroad and did this until 1983 until it became clear that the project was not making a lot of profit. The last time the rounded Rambler logo with a handwritten “R” was used was on Mexico’s cars.
DeLoreanThe DeLorean company was founded in 1975 and ceased to exist seven years later because its owner was accused of drug trafficking. During this time, the manufacturer managed to release only one sports car, which gained fame after the film Back to the Future, where a brilliant scientist turned a DeLorean car into a time machine.
The reason for the brand’s bankruptcy was the conflict between its creator John Zachary DeLorean and General Motors Company. As you know, John used to work at GMC, and after his dismissal, he published a revelatory book about the internal problems of the automobile giant. As a result, a drug trafficking case was fabricated against him, after which he lost the support of investors. The entrepreneur was found not guilty, but by that time, he no longer had money. An independent company now owns the DeLorean name and branding. The logo has never changed – it looks like the black abbreviation DMC (for DeLorean Motor Company) with stylized mirrored letters.
StudebakerThe Studebaker Corporation was named after its creators, who came from the German Stutenb?cker family. They were engaged in blacksmithing and, in 1852, opened a workshop for the production of carts, vans, and wagons. Their company went down in the global automotive industry’s history in the early 1900s, when it manufactured carriages with an electric motor. It successfully survived the financial crisis but could not compete with the auto market’s giants, which after the war began to reduce prices. In the 1960s, rumors circulated that Studebaker was about to close. This put off buyers because they were afraid of losing their vehicle warranty. The lack of demand was the last point: the company was disbanded in 1967. Its last logo is a red and blue circle, divided into two parts by a wavy strip of silver color.
Willys-OverlandThe Willys-Overland automobile company was formed in 1908 from the Overland Automotive Division and ceased to exist in 1953 when it became part of Kaiser Motors. For 45 years, she has managed to visit a manufacturer of luxury cars, take a leading position in the military industry and concentrate on the production of trucks and all-terrain vehicles. The company manufactured cars under three brands: Jeep, Overland, Willys. The main emblem of Willys-Overland was a black and white monogram: “W” superimposed on top of the “O.”
DeSotoThe Chrysler Corporation once owned the DeSoto brand, and Walter Percy Chrysler himself created it in 1928. At first, car sales were quite high, but in the late 1950s, there was a sharp decline. The brand failed to adapt to market trends, which contributed to its closure. In 1961, DeSoto ceased to exist, and its models became the basis for the Chrysler Newport. In recent years, the manufacturer has used a logo depicting Hernando de Soto, which once explored America’s territory. The portrait of the Spanish navigator was painted silver and placed inside a red circle.
EdselFord Motor Company acquired the Edsel brand to fill a niche at the level of Pontiac and Dodge. This project was planned as a full-fledged division with its factories and sales network. But after a large-scale advertising campaign, it turned out that quite ordinary Edsel cars, which were positioned as something revolutionary new, did not meet the overestimated expectations of buyers. Sales dropped as soon as they started, and in 1961 the brand left the market.
Marketers named the car brand after Edsel Ford. It was later revealed that Henry Ford II categorically did not want his father’s name to decorate wheels. But because his opinion was not taken into account, the name was approved and became the basis for the logo in the form of a white letter “E” inside a green circle encircled by concentric rings.
PackardThe origins of the Packard brand are legendary. Some believe that its creator made his first car when he wanted to show engineering prowess to get a Winton job. According to another version, he criticized the car Winton and received a response in the spirit of “do it better if you can.” One way or another, the Packard brand appeared in 1899 and even outlived Winton for several decades. He staked on the luxury segment, but he was forced to switch to more affordable brands during the economic crisis. After the controversial purchase of Studebaker and the production of failed models that were not in demand, it was closed. It officially ceased its activities in 1962, but in fact, it happened in 1958. Only an oval Victorian-style logo depicting a red shield and a golden swan reminds of the former luxury.
HudsonThe Hudson Motor Car Company entered the auto market in 1909. It was named after a department store owner who became its main investor. The automaker used technical innovations, which allowed him in 1925 to take third place after Chevrolet and Ford. In the post-war era, the golden age turned into decline, as small companies like Hudson found it increasingly difficult to compete with the so-called “big three.” The crisis led to the fact that the brand was bought in 1954 by Nash-Kelvinator and virtually ceased to exist. Its old logo featured an inverted tetrahedron, heraldic towers, two ships, and the word “HUDSON” on a red shield.
KaiserThe Kaiser Corporation has existed for less than ten years but has successfully released several successful models with distinctive designs. She disappeared in 1953 when she merged with Willys-Overland. In recent years, the company has produced more cars than it sold because everyone was only interested in cars from the Big Three: Chrysler, Ford, and GM. The black and white Kaiser logo with a buffalo and the letter “K” will forever enter the American automobile industry’s history.
TuckerTucker was founded in the post-war era to offer the US residents an affordable, stylish, and modern Tucker-48. The American engineer Preston Thomas Tucker already had experience in the automotive industry, so his new project seemed very promising, and he even received a loan from the government. With the borrowed money, the entrepreneur bought the world’s largest plant, wishing to begin mass production of cars quickly. General Motors, Ford, and Chrysler realized that a strong competitor was entering the market and sued Tucker, accusing him of financial fraud. By the time the brand owner was acquitted, he was bankrupt. The car company was closed in 1951. Its emblem looked like an oval coat of arms with heraldic animals, a shield, and a ribbon bearing the word “Tucker.”
StutzThe Stutz Motor Car Company from 1911 to 1924 produced sports cars that were intended for racing. One of her sports cars even managed to set a new world speed record. Then luxury vehicles were added to the range, which was adorned with a round logo with the image of blue wings and the stylized word “STUTZ.” The inside was red, and on the outside was a wide white stripe with the words “Indianapolis Indiana. U.S.A. “. In 1939, the company was declared bankrupt and liquidated.
Pierce-ArrowPierce-Arrow entered the car market in 1901 and existed before but made golden bird cages. Then bicycles were added to the product line. Over time, luxury cars Pierce-Arrow became a must-have for noble people. Royals must have at least one model of this brand in their fleet. The same could boast of tycoons and Hollywood stars. So the round logo with antique archer and arrow was famous all over the world. The company did not offer cheap cars for sale, and expensive ones sold out very slowly. As a result, the Pierce-Arrow story ended in 1938, although enthusiasts tried to revive the brand in the 2000s.
DuesenbergDuesenberg luxury cars have become a symbol of prestige and high status, and sports cars have won many races. But this did not save the company from liquidation: it was closed in 1937, having existed for 24 years. Duesenberg vehicles are now being hunted by collectors, with several hundred vehicles remaining on the move. The logo with the image of the golden eagle, the words “DUESENBERG STRAIGHT,” and the blue number “8” are still associated with wealth and luxury.
FiskerFisker Automotive has become famous for its hybrid electric vehicles, which have been produced since 2008. It relied on progressive development and even won a lawsuit when Tesla Motors accused it of stealing technology. The brand’s most famous car is the Fisker Karma sports luxury sedan. Its production was stopped due to the bankruptcy of a battery supplier. And in 2014, Fisker Automotive itself went bankrupt. Its owner Henrik Fisker retained all trademarks’ rights, including the logo with two semicircles in red and blue and with a white ring bearing the black FISKER lettering. He later used the name and logo for his new company, Fisker Inc.
MoslerEntrepreneur, politician, and economist Warren Mosler began assembling cars in 1985. He named his company Consulier Industries and made the star of the sports car range for professional racing. In 1993, a special division, Mosler Automotive, was opened. It presented several more sports models – as lightweight as possible, very luxurious, and incredibly fast. These cars won first place in prestigious competitions. But due to marketing mistakes, Mosler was closed in 2013. The high speed of sports cars was hinted at by a symbol: a black letter “M,” stylized as a lightning bolt. It was inside a yellow shield with a narrow base, along with the inscription “MOSLER.”
SterlingThe automobile company Sterling, known for its oval logo with an elongated silver “S,” appeared in North America in 1987. It sold sedans and hatchbacks that were based on the Rover 800 series. The brand was Austin Rover Cars of North America. In the beginning, customers liked that all models were supplied with natural wood finishes. But then shortcomings appeared: corrosion, poor-quality paintwork, malfunctions of electronics. Due to these and other problems, the brand left the US car market in 1991.
EagleThe black and white logo featuring the heraldic shield and raven head is a long-forgotten symbol of the Eagle. The carmaker became a thing of the past in 1999 when it stopped producing luxury and sports cars. And he began his career in 1988 as a division of the Jeep-Eagle Division, created by Chrysler based on the American Motors Corporation.
GeoIn 1989, General Motors opened the Geo division to manufacture compact and subcompact cars. The manufacturer relied on a combination of low prices and high-quality assembly. Suzuki and Toyota corporations also participated in creating the brand, so this project was initially promising. But its story ended in 1997 when GM became disenchanted with low demand and closed the brand name, transferring the rights to all models to Chevrolet. Since then, cars have been sold under different names. They are no longer adorned with the red ‘Geo’ emblem with parallels and meridians inside the letter ‘o’.
MerkurMerkur is considered one of the most short-lived brands in the US auto industry since it only existed for four years. This brand was created to satisfy consumer demand for European-made cars because such trends were observed in the North American car market in the early 1980s. Moreover, Merkur was a Ford Motor Company project designed for the luxury segment. The production was located in West Germany, so cars’ prices were constantly changing due to the unstable exchange rate. Ford executives considered the demand for Merkur cars too low and decided to liquidate the brand in 1989. Customers did not even have time to get used to the black and white logo, stylized as a radiator grille with the words “MERKUR.”
International HarvesterBuses, tractors, trucks, SUVs, pickup trucks, and tractors have made International Harvester famous worldwide. This company did not arise from scratch: it was created in 1902 due to the merger of two enterprises that produced agricultural machinery. After absorbing another competitor, McCormick Harvesting Machine Company rebranded and was renamed International Harvester. This name was used for the logo. At the top was a red and black monogram of the letters “IH,” and at the bottom was a bold inscription “International Harvester.” After the strike, the firm went bankrupt and was sold to Tenneco, Inc. The new owner closed it in 1985.
HupmobileHupmobiles joined the Hupp Motor Car Company lineup in 1909 and immediately attracted public attention, earning a compliment from Henry Ford. The demand for this brand’s roadsters has grown so much that the manufacturer was forced to expand the plant. Then the owners decided to turn the budget subcompact Hupmobile into a large and expensive car. Striving for profit, they lost their loyal customers. Over time, Hupp Motor Car Company developed internal problems related to shareholder disagreements. The firm lost its factories, so shipments slowed, and buyers began to refuse orders. The last car with the black handwritten Hupmobile logo rolled off the assembly line in 1939.
Detroit ElectricDetroit Electric cars were equipped with an electric motor that was powered by a rechargeable battery. They were driven mainly by doctors and female drivers because it was difficult for them to start ordinary cars with internal combustion engines manually. Detroit Electric’s golden era began in the 1910s when gasoline prices rose. Even the philanthropist John Davison Rockefeller Jr. and America’s greatest inventor Thomas Edison. But ICE car manufacturers have returned to the market with the latest models, displacing electric cars. In recent years, the company made vehicles only to order until it went bankrupt. She used a round blue gradient logo with stylized ‘DETROIT’ lettering. In the ring-frame, there was an arch formed by the full name of the brand.
AuburnThe predecessor of the Auburn Automobile Company made horse-drawn carriages. But as it developed, the car brand spun off from its parent firm to build experimental models. Its history ended in 1937, when the holding, to which it was a member, was declared bankrupt. And all because the manufacturer relied on luxury cars, which turned out to be unprofitable. The Auburn logo looked just as luxurious: a gold plaque engraved with the brand name.
FranklinFranklin is named not after a politician but after his namesake Herbert H. Franklin, who decided to start manufacturing cars in 1902. The company produced innovative air-cooled models. In 1930, his engineers improved the design of the engine, achieving an increase in power. Things were going well, but after the Great Depression, people stopped buying luxury cars. In 1934, the automaker went bankrupt, and its name and all assets, including the logo with an underlined handwritten “Franklin” lettering, were sold.
ColeOne of the Indianapolis auto industry founders was the Cole Motor Car Company, which makes luxury cars with a V-8 combustion engine. It appeared in 1909 based on another enterprise (Cole Carriage Company) and left the market in 1925 because its owner was afraid of bankruptcy and did not want to risk his money. The history of the American auto industry includes the Cole logo with black Victorian lettering.
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