現(xiàn)代世界為商業(yè)發(fā)展提供了許多機(jī)會(huì)。有了產(chǎn)品及其定位,有了公司的視覺識(shí)別,就有可能脫穎而出。如今,品牌 logo早已不再"只是一枚徽章。它是一種 logo,承載著一系列關(guān)于公司的關(guān)鍵信息,也是公司區(qū)別于競(jìng)爭對(duì)手的另一種方式。
事實(shí)上,幾乎首先吸引潛在客戶眼球的是公司的 logo。應(yīng)該注意的是,不同的公司在促銷中使用一些通用的符號(hào)和元素。但是每個(gè)人都用自己的方式玩。把這樣的符號(hào)看作一顆星。這一 logo在以下每個(gè) logo中都得到了創(chuàng)造性的詮釋。
帶有星形符號(hào)的頂級(jí) logo:
克萊斯勒汽車
這家公司的 logo是世界上最受認(rèn)可的星徽之一。五邊形內(nèi)部的星星與其說是主星,不如說是一個(gè)補(bǔ)充符號(hào)。它為主要元素提供了更多的亮度和體積。同時(shí),在這種背景下的星星是 logo的視覺口音之一。由于這一細(xì)節(jié), logo獲得了優(yōu)雅,輕盈,清晰,以及這樣的多功能性,這使得它看起來好像是永恒的。
另外值得注意的是恒星本身的特征。它的薄射線表明運(yùn)動(dòng)和進(jìn)步,該公司的專業(yè)精神,它生產(chǎn)好車。徽章使用黑白漸變和對(duì)比,使其具有立體感??偟膩碚f,這個(gè) logo看起來時(shí)尚而精致,它的配色方案非常適合汽車品牌。
美國克萊斯勒公司成立于1925年。它因許多著名的汽車模型而聞名。自2014年以來,該公司一直處于意大利菲亞特公司的控制之下。
最重要的
派拉蒙公司不僅僅在商標(biāo)中使用星星。在這個(gè)排名中,它可以被稱為其他公司中該符號(hào)數(shù)量的記錄保持者。這位美國電影業(yè)巨頭聞名于世。
這家傳奇公司的身份一直與山而不是明星聯(lián)系在一起,因?yàn)樯绞?logo的主要元素。然而,21顆五角星作為一個(gè)框架點(diǎn)綴著 logo。這是電影公司用于其著名 logo的想法。對(duì)于一家在影院領(lǐng)域有著龐大野心的企業(yè)來說,這樣的 logo; logo創(chuàng)意還是挺可以理解的。
如果你稍微深入了解一下該公司的歷史,它成立于1912年,位于好萊塢(加利福尼亞州)。
在其存在的第一階段,該公司獲得了巨大的勢(shì)頭。因此,在上世紀(jì)20年代,這位創(chuàng)始人設(shè)法將派拉蒙公司發(fā)展成為兩家從事電影制作的工作室和200多家影院。與該品牌創(chuàng)始人做生意的合作伙伴不時(shí)發(fā)生變化,但公司發(fā)展的主要載體保持不變。
江淮汽車
這是一家在汽車行業(yè)有實(shí)力的中國企業(yè),是國有的。該公司成立于1964年。它生產(chǎn)公共汽車和小汽車。應(yīng)該指出的是,這個(gè) logo上的星星與克萊斯勒在其 logo中使用的星星非常相似。然而, logo本身是明顯不同的。這顆星位于透明背景上的橢圓形內(nèi)。
如果你分析這個(gè)元素本身的性能,你可以看到星星是細(xì)而尖的。這樣的視覺解決方案不是白選的。它可以與進(jìn)步和激情聯(lián)系在一起,這對(duì)汽車行業(yè)很有意義。在這種情況下,星形的銳邊被它所在的符號(hào)的圓形輪廓所平衡。
你也要注意這個(gè) logo; logo的配色。淺銀色的色調(diào)是這個(gè)球體的特征。和紅色的粗體字用于JAC使 logo對(duì)比鮮明,易于辨認(rèn)。同時(shí),用細(xì)黑字母寫的發(fā)動(dòng)機(jī)這個(gè)詞平衡了重音,使 logo; logo平衡??偟膩碚f,這個(gè) logo; logo看起來很原創(chuàng),很自信。這暗示了江淮汽車公司在這方面是專家。
斯巴魯
另一個(gè)在 logo中使用星星的汽車品牌是斯巴魯。該公司成立于1953年七月。這家從事汽車行業(yè)的公司也在 logo中使用了灰銀色。然而,用于星星和 logo框的銀色漸變與用于背景的藍(lán)色漸變相結(jié)合。與前一種情況一樣,對(duì)于斯巴魯 logo,使用了橢圓形的圖形。然而,這里它在寬度上被拉伸得更多。
六顆四角星在視覺上形成了一個(gè)有趣的組合,將這個(gè) logo與許多其他 logo區(qū)分開來,使它非常容易識(shí)別,不可能與任何其他 logo混淆。在一個(gè)放大的星的右邊,其他四個(gè)被使用。他們的視覺風(fēng)格化是一個(gè)非常有趣的解決方案。光線向兩側(cè)延伸的創(chuàng)意造型看起來很有創(chuàng)意。
即使在這個(gè)想法看起來很有趣,恒星是通過它們的光線成對(duì)結(jié)合的。就含義而言, logo上的星星代表七姐妹星座,第七顆星星仍然不可見。順帶一提,公司的日文名字和提到的星座是一樣的。因此,星星準(zhǔn)確地位于藍(lán)色漸變背景上并沒有什么奇怪的。
奔馳
梅賽德斯奔馳最近慶祝了它的100周年紀(jì)念。該公司的 logo使用了一個(gè)位于圓形框架內(nèi)的三叉星。即使這個(gè) logo在公司發(fā)展的不同階段會(huì)周期性的改變,但它的核心本質(zhì)是不變的。
和上一個(gè)案例一樣,這個(gè) logo的一個(gè)重要特征是在漸變中使用金屬色。這種視覺解決方案非常有效,因?yàn)?logo有助于強(qiáng)調(diào)該公司提供的高級(jí)汽車。這個(gè) logo的另一個(gè)重要特點(diǎn)是星星本身的三維(three dimension的縮寫)效果。由于這種視覺解決方案, logo看起來很有聲望,也很昂貴。
迄今為止,該公司生產(chǎn)各種各樣的車輛。這些是小汽車、卡車,甚至是公共汽車。盡管種類繁多,但有一件事將所有這些產(chǎn)品定位統(tǒng)一起來。這是優(yōu)質(zhì)的。
至于奔馳的車徽,它有一段相當(dāng)有趣的歷史,因?yàn)樗怯杀捡Y和戴姆勒的 logo合并而成的。由此產(chǎn)生的圖像讓人想起一個(gè)有三根輻條的方向盤。這個(gè) logo表達(dá)了公司將專注于汽車運(yùn)輸。如果說早期的重點(diǎn)還在于船只和飛機(jī)的引擎,那么現(xiàn)在這個(gè) logo有了更深層次的含義。與此同時(shí),其他兩個(gè)方向仍然存在,所以三叉星也可以指示三個(gè)元素-土地,水和空氣。
喜力啤酒
喜力的 logo中使用了紅色的星星符號(hào),加上綠色的字體,對(duì)許多人來說頗具爭議。但首先,我要簡單介紹一下公司本身。這家荷蘭公司是國內(nèi)最大的啤酒生產(chǎn)商。如果你看看全球規(guī)模,它是第二位,因?yàn)樵摴韭浜笥诹硪粋€(gè)行業(yè)巨頭百威英博。但是它的規(guī)模還是很可觀的不是嗎?
喜力商標(biāo)上的星星出現(xiàn)在19世紀(jì)80年代;那時(shí)候是單色的。在20世紀(jì)30年代, logo變成了紅色和白色,并輔以黑色輪廓。字母是紅色的。值得注意的是,只有在蘇聯(lián)解體后,這顆星才完全變成紅色。共產(chǎn)主義政權(quán)的崩潰使得使用這個(gè)符號(hào)與共產(chǎn)主義沒有聯(lián)系成為可能。
搖滾明星游戲
這家公司專門從事電腦游戲的開發(fā)。它的 logo; logo很簡約,但同時(shí)看起來對(duì)比鮮明,很有意思。用斜體字書寫的黑色大字母稀有由一個(gè)五角白星補(bǔ)充,其下半部分為黑色輪廓。
logo; logo中的這個(gè)構(gòu)圖是在暗黃色的背景上。從幾個(gè)角度來看,這是成功的。首先,它看起來真的令人印象深刻,引人注目,這是非常重要的搖滾之星游戲的 logo。其次,這些符號(hào)與代表力量、能量、幸福和快速發(fā)展的顏色搭配得很好。同時(shí),這個(gè) logo就像一個(gè)拼圖,公司名稱的第一部分被加密了。
這家公司從1998年就存在了。它是Take-Two互動(dòng)旗下的子公司。
德士古
該公司是美國最大的能源行業(yè)公司之一。同時(shí),公司不僅在母國規(guī)模大;即使從全球范圍來分析,它也是同行業(yè)中最大的公司之一。
德士古的 logo; logo是按照極簡主義的傳統(tǒng)設(shè)計(jì)的,但是相當(dāng)有力量。要分析這個(gè) logo,你必須深入了解德克薩斯州的歷史,它通常被稱為孤星之州。這是這個(gè)地區(qū)流行的昵稱,源自19世紀(jì)30年代使用的旗幟。紅色和白色的配色方案,與力量和激情聯(lián)系在一起,非常適合這個(gè) logo。
紅圈里面是一顆白星,里面是公司名稱中的大寫字母,代表紅色。 logo的下一個(gè)是公司名稱,也是用紅色字母寫的。這樣的視覺解決方案使 logo易于識(shí)別和記憶。即使它的設(shè)計(jì)與 logo設(shè)計(jì)的最新趨勢(shì)有些不同, logo傳達(dá)了公司的傳統(tǒng)和它的祖國。它傳達(dá)了一個(gè)相當(dāng)有力的信息,表明該公司在其細(xì)分市場(chǎng)中的自信地位。
星巴克
這家美國咖啡店網(wǎng)絡(luò)成立于1971年,很快就遍布全球。現(xiàn)在這個(gè)網(wǎng)絡(luò)在全世界有超過23,000個(gè)網(wǎng)點(diǎn)。如果我們談?wù)撨@個(gè) logo,它的設(shè)計(jì)者史蒂夫默里說這個(gè) logo描繪了海妖。這種生物在神話故事中為人所知。根據(jù)神話,海妖引誘水手沉船。該 logo中的星星被用在海妖的皇冠上,其形象位于一個(gè)圓形 logo內(nèi),設(shè)計(jì)為白色和綠色。
如果我們不僅根據(jù)公司代表的官方版本,而且根據(jù)評(píng)論家來分析這個(gè) logo,就會(huì)有不同的意見。對(duì)猶太復(fù)國主義運(yùn)動(dòng)持批評(píng)態(tài)度的人認(rèn)為這個(gè) logo可能描繪了王后以斯帖。那些記得星巴克最初 logo的人相信,這個(gè) logo是顛倒的,顯示的是光明會(huì)使用的一只山羊的頭。
那些只從形狀和顏色的一般解釋來分析當(dāng)前 logo的人認(rèn)為,白色和綠色的調(diào)色板可能與發(fā)展和增長有關(guān)。
撲克明星
如果我們考慮一個(gè)主要的在線撲克資源撲克明星的 logo,正如分析師所說,沒有什么是令人驚訝或意想不到的。撲克之星的 logo顯示門戶的名稱。五角星在紅色的尖刺里面。對(duì)于與賭博行業(yè)有交往的人來說,這個(gè) logo; logo是可以理解的。對(duì)于一個(gè)公司來說,為客戶提供游戲來賺錢是可以預(yù)見的。
至于這個(gè)品牌的歷史,撲克之星是由伊薩伊和馬克申伯格創(chuàng)立的。這是一個(gè)家族企業(yè)。
這家公司自2001年成立以來一直很年輕。公司的運(yùn)作并非在所有國家都暢通無阻。例如,2014年在俄羅斯聯(lián)邦境內(nèi),控制機(jī)構(gòu)Roskomnadzor阻止了這項(xiàng)服務(wù)。
順便說一下,自2014年以來,撲克明星一直屬于阿馬亞公司,并以41億美元的價(jià)格出售給了該公司。
相反的
這家美國公司歷史悠久,從二十世紀(jì)初就開始生產(chǎn)鞋子。特別是,消費(fèi)者非常喜歡這個(gè)品牌的運(yùn)動(dòng)鞋,俗稱"匡威"。該公司的 logo很有名,很容易辨認(rèn)。這是五角星,它位于一個(gè)圓形框架內(nèi)。它出現(xiàn)在1928年的 logo上,從那以后就再也沒有離開過。
即使沒有更多的題字,這個(gè) logo也會(huì)與全世界數(shù)百萬人喜愛和穿著的鞋子聯(lián)系在一起。選擇的圖形符號(hào)看起來不錯(cuò),并帶有質(zhì)量、成功和聲譽(yù)的預(yù)期內(nèi)涵。
匡威 logo的重要之處在于它的配色方案。深沉而平靜的藍(lán)色調(diào)表明該品牌產(chǎn)品的質(zhì)量和可靠性。
小卡爾。
小卡爾的 logo不僅可愛,而且非常友好。上面考慮的是許多公司使用強(qiáng)大和雄心勃勃的明星的例子,有些甚至是整個(gè)星座。但如果我們談?wù)撔】枺豢赡茉诒姸嗝餍侵胁徽J(rèn)出這位明星。至少,因?yàn)樗谖⑿?,這是這家美國公司的經(jīng)理和設(shè)計(jì)師決定應(yīng)用在公司形象上的視覺解決方案。而且,應(yīng)該指出的是,連鎖快餐店這樣一個(gè)友好的 logo是非常合適的。
這顆星星選擇了暖色調(diào),結(jié)合了紅色和橙色。向右傾斜這個(gè)元素進(jìn)一步增強(qiáng)了它的情感基調(diào),因?yàn)樗雌饋砗孟裎⑿Φ男切且苍谔琛?logo中公司名稱的傾斜字體在整體構(gòu)圖中看起來很和諧。暖色調(diào)和黑色的對(duì)比創(chuàng)造了一個(gè)很好的視覺平衡。
如果我們從歷史的角度來分析這個(gè)品牌的 logo,它早在1941年就有了一顆星星。這家公司本身為顧客提供美味又實(shí)惠的食物,至今仍廣為人知,因?yàn)樗谧约航?jīng)營的利基市場(chǎng)牢牢占據(jù)著自己的位置。
全國橄欖球聯(lián)盟
美國一個(gè)職業(yè)足球聯(lián)盟的 logo上使用了四顆五角星。他們聯(lián)想到美國國旗,在這種情況下非常成功,因?yàn)樗谝曈X上讓你強(qiáng)調(diào)聯(lián)盟對(duì)它所代表的國家的歸屬感。
此外,在語義上,星星暗示了球員的高度職業(yè)素養(yǎng)和技巧。因此,NFL的 logo承載了幾個(gè)重要的價(jià)值。
這個(gè) logo上的星星的含義的另一個(gè)載體是該組織對(duì)其不變的價(jià)值觀的永恒性和承諾。這個(gè) logo傳達(dá)了對(duì)根和傳統(tǒng)的尊重,對(duì)他們聲譽(yù)的關(guān)心。這并不奇怪,因?yàn)樵撀?lián)盟成立于1920年8月。從那時(shí)起到現(xiàn)在,取得了足夠多的勝利,本組織對(duì)此感到自豪。
這個(gè) logo的形狀像一個(gè)盾形紋章,在這種情況下很合適。球的形象表明了職業(yè)聯(lián)賽的工作方向,其名稱的縮寫在信息方面很重要,增加了識(shí)別度。
貝內(nèi)利
貝內(nèi)利是一家來自意大利的傳奇摩托車制造商。該公司成立于1911年。值得注意的是,該公司是從一家小商店起家的,如今已是全球最受歡迎的摩托車制造商之一。這顆星于1925年首次出現(xiàn)在貝內(nèi)利的 logo上。
1932年,貝納利 logo的重新設(shè)計(jì)引入了一種新的構(gòu)圖,其中的星星已經(jīng)是3顆了。在1951年和1972年對(duì) logo的進(jìn)一步改造中,去掉了這些元素, logo本身被簡化為公司名稱。1951年,使用斜體和白底黑字輪廓。1972年, logo看起來更有趣,使用直的字母和帶有高貴金色色調(diào)的字體,但它仍然與以前走過的精致視覺構(gòu)成相去甚遠(yuǎn)。不是沒有意義的,在1995年,該公司回到了1932年的 logo變體,但它收到了一個(gè)新的風(fēng)格化和更現(xiàn)代的設(shè)計(jì)。
logo是一個(gè)圓形的銀色 logo,內(nèi)部是一只獅子的形象,三顆五角星,中間是公司名稱。 logo的周邊飾有月桂花環(huán)。
值得注意的是,從公司成立之初,獅子就被選為其 logo。這種動(dòng)物與力量和權(quán)力聯(lián)系在一起,非常適合一家知名的摩托車制造商。
圣佩萊格里諾
這是世界上最暢銷的礦泉水之一的品牌。目前,這個(gè)標(biāo)簽是雀巢集團(tuán)的一部分。然而,該品牌的歷史可以追溯到上個(gè)世紀(jì),因?yàn)橐獯罄境闪⒂?899年。
盡管圣佩萊格里諾的視覺 logo看起來很謙虛,但這個(gè) logo看起來非常強(qiáng)大和有趣。圣佩萊格里諾 logo由一個(gè)文字 logo組成,上面是一個(gè)星形的盾形紋章。大寫字母完全用于佩萊格里諾銘文,這已經(jīng)表明了該公司對(duì)其細(xì)分市場(chǎng)的信心。
字體選擇了深藍(lán)色,它有一個(gè)藍(lán)色輪廓的白色陰影。這樣的組合看起來很有藝術(shù)感,很立體。懂得享受細(xì)節(jié)的人會(huì)欣賞。同時(shí),字體獲得了幾何結(jié)構(gòu)并且看起來是三維的。字體上優(yōu)雅的細(xì)鉤針看起來很原始,與之相得益彰。
如果你仔細(xì)看字體,你可以看到一些字母的邊緣被斜切。在字母E中,橫條的長度不同。這個(gè) logo的謙虛只是表面上的。它很復(fù)雜,而且在細(xì)節(jié)上經(jīng)過了深思熟慮。
一個(gè)白色輪廓與紅星互補(bǔ),然后是另一個(gè)紅色輪廓。這樣的邊緣給它增添了一絲精致。星形補(bǔ)碼
s the composition meaningfully, indicating the high quality of the product sold under the brand name San Pellegrino.San Pellegrino’s logo is an example of a brand emblem, which can be described as “timeless.” It conveys traditions and classics, but at the same time not looking old-fashioned.
EstrellaThis is the name of Spain’s oldest beer brand. And since the Estrella logo was also included in this selection, it did not do without a star. The brand appeared in the 70s of the century before last. Currently belongs to the Catalan brewing company Damm.
The contrasting red and white color palette has been used for this beer since 1997. The same applies to the italic text, which denotes the company name in the logo. In 1999 a star with curved rays appeared on the logo. It is located on the first three letters of the company name. This visual device looks like an embrace. In principle, it’s logical enough, given the company’s niche. Sitting down with friends or relatives with a glass of beer is associated with a good friendly atmosphere.
If we go back to the color scheme of the emblem, it looks very confident. The combination of white and red looks contrasting and stylish. It associates with passion, strength, and success. By the way, the updated version of the logo, which was developed in 1999, marked the company’s transition into the new millennium. In principle, it is quite a powerful move – to show that the company has a solid history and understanding of the future vector.
Chuck Taylor All-StarThis is a famous brand of casual shoes, which Converse produces. Not for nothing; the emblems of the brands are so similar. The model saw the world in the 20s of the last century, soon gaining worldwide fame. Since 2003, it has belonged to another giant known for its quality footwear and apparel, Nike.
The logo, which is bright and memorable, has a huge amount of fame and recognition. Inside the circular frame is the word mark and the graphic symbol.
You can see a blue star in the center of the white circle. And the words denoting the brand are made in two different styles, which creates a very interesting contrast effect. The inscription “Converse All Star” can be seen around the perimeter of the emblem. All capital letters are used for it. This inscription looks exquisite and confident; it effectively decorates the inner part of the emblem. The classic straight font is very appropriate there and the red color.
For the “Chuck Taylor” inscription, which is located on both sides of the star, the font’s handwritten style and blue color are used, which contrasts with the clarity of the “Converse All Star” inscription.
Another stylish detail on the Chuck Taylor All-Star logo is the image of double stitching all around the frame, indicating the high quality of the shoes produced and the attention to all details by the company’s technologists.
Together, everything looks thoughtful and harmonious, and the star as the composition center of the emblem looks appropriate and stylish.
Macy’sThis company is the world-famous chain of department stores. Its logo is quite simple from a visual point of view, but it has enough recognizability. The logo starts with a big red star. Next comes the company name, depicted using all lower case letters. And instead of an apostrophe, a small black star is used. It looks very original and creates a stylish contrast to the red star used at the beginning of the logo.
Another detail worth highlighting is the font used for the logo. It is very thin, but it was not always this way. This stylistic solution was part of a successful redesign of the logo. By the way, if you trace the history of the logo, the font has been thinning since 1978.
The star in the Macy’s logo appeared and disappeared. The first logo was designed in 1920; it wasn’t there at the time. For the first time, the star, which replaced the apostrophe, was used in the logo of 1948. It remained in the 1960 redesign as well. But the logo’s 1970, 1978, and 1982 versions had no star. But in 2004, it returns not only where it was earlier instead of the apostrophe but also finds a place at the beginning of the logo. The current version of the company logo also starts with a big red star.
Bank of IndiaThis government institution also uses a star in its logo. The Bank of India is headquartered in Mumbai. The logo is interesting because of the symbolism used in it. But let’s look at it step by step. The first thing that catches the eye is the large rectangle that serves as the basis for the other elements of the logo. The color of the Bank of India logo is blue. It is saturated but without being overpowering. It looks stylish.
We see the company name written in white letters on this blue background. Considering the grammar requirements, big and small letters will please people who like it when in the brand identity designers follow the norms of literary writing. In today’s trend towards simplification and creating logos consisting of capital letters, such a variant looks quite advantageous. And this technique can also indicate a commitment to tradition. This is a great technique for the bank’s reputation, which should be associated with a reliable institution.
Then, after the name, the five-pointed star, a dark orange hue was used. Now let’s move on to the most interesting part of the logo – the image of the man inside the star. The man is holding a trident, with a lion lying next to him. What is very curious here is how the man’s figure is depicted. It is clear from the composition that he controls the wild animal and leans on its mane with his hand. In the context of the bank’s activities, this technique can indicate that the bank’s management has the necessary resources to manage its position in the market and protect its clients’ investments.
AardmanThis is the name of the famous animation studio, which is famous for many famous animated films, series, and successful examples of advertising with animation elements. It was founded in 1972 in England. Today, its structure has eight divisions, which work in various niches of animation art.
From time to time, analyzing the development of companies’ logos in their dynamics, it is necessary to focus on the trend to simplify the visual elements. Companies are trying to be more understandable and carry the meaning of their logos convincingly. Therefore, the current logo has changed significantly if the first Aardman logo depicted filming equipment with a few stars flying out of it. Only the company name and one star on the upper left side above it have been used.
True, one visual effect sets this logo apart from many others that are also minimalist in style. It’s the raw edge effect. It looks as if the logo is in motion. This pretty much reflects the drive with which the animation studio works, releasing new works designed to delight the viewer.
Captain AmericaIf earlier we were talking about real-life companies, now let’s dwell on the famous comic book character from Marvel Comics. For the first time, this character appeared in the ’40s of the last century, over the development of his image worked writer Joe Simon and artist Jack Kirby.
The main artifact that is associated with this character is his shield. The unbreakable shield, which serves as the hero’s main weapon, can to some extent be considered his logo. Inside the shield is a silver star located on a blue background. In principle, the blue background for the star is natural. Next, the disk is decorated with stripes running around the perimeter. Closer to the center and the edge are red stripes with a glow, and between them is a band in metallic color.
Overall, the palette of the Captain America logo bears a resemblance to the colors of the U.S. flag, which makes sense for this character. And now, from the comic book hero brand, let’s move on to the logo of another similar project.
Steven UniverseThis is the name of the American animated series about a boy named Steven, who lives with magical aliens and humanoids. The author of the series was Rebecca Sugar. The logo had several versions, each revolving around the name of the cartoon series’ main character.
The latest redesign of the Steven Universe logo is a multicolored volumetric cartoon name. Since the logo made it into this selection, it also has a star.
The first little star is formed by the illusion of negative space inside the first letter of the word Universe. And the second one is in the logo after Steven’s name. Its style follows that of the font used to represent the name of the animated series.
Coldwell BankerThis company is known as one of the most popular franchises in the U.S. real estate niche. The successful combination of fonts and colors makes the logo convey all the key messages associated with the company’s activities.
It is worth noting that today the offices of this network are represented in 49 states. Therefore, recognizability is very important for it.
The inscription with the company’s name is laid in 2 lines on a rectangular field. By the way, the font was developed specifically for this company to its order. Someone might have thought it excessive, but in practice, such decisions are quite reasonable because the easier it is to recognize the Coldwell Banker logo, among others, the better it stays in people’s memory. A rather soft font was chosen, which could be associated with the company’s loyalty in serving its customers.
It is also important to pay attention to another part of the composition. It is a small square, which is located on the left. It intersects the two capital letters of the words that form the company’s name.
In addition to the word “Banker,” several other details in this logo indicate that the logo belongs to a company that works in the financial field. These are:
Type of logo. Word logos are a fairly popular choice, as practice shows how successfully they work in this niche business. Color Palette. The combination of gradient blue and white colors and the imitation of volumetric elements indicate prestige and seriousness. Blue, in principle, is associated with maturity, seriousness, and responsibility for the result.Thus, the company successfully conveys to its customers that its brand is reliable, stable, and easy to understand.
Energy StarThis is the name of the U.S. government program, which aims at energy-efficient consumption. The program was launched in the early 90s. Today the program operates in North America and – some Asian countries.
The program’s visual identity is characterized by stability if we talk about it. The appearance of the first logo in 1992, so its key idea has remained unchanged. However, some transformations have taken place concerning the color palette.
The Energy Star logo plays on the company’s name very cleverly. The italicized word ‘Energy’ is followed by the image of a star. An elegant arch covers this part of the composition. In the previous version of the logo, all these elements were made in black and placed on a white background. The subsequent redesign slightly changed the look of the logo. The composition, made in white, is placed on a blue background. This made it fresher and brighter.
Toys “R” UsToys “R” Us is famous for its vibrant logo, fully representing what the company does. The company’s line of business is the toy industry. It was founded back in 1948 and had a different name. The current name appeared in 1957, and the star on the logo appeared in 1998.
The logo is very interesting and fun. It looks attractive and friendly.
Also, the Toys “R” Us logo has an interesting history of its transformations. While previously the “R” was placed inside a star, now, on the contrary, the white star is inside a blue letter. This stylization turned it into a functional detail that occupies the space inside the letter.
Such was the selection of interesting logos in which the star is used. And despite the similarity in some details, they are all different and convey the specifics of their companies.
DC ShoesDC Shoes is a company founded in 1994 and owned by Boardriders, Inc. Despite its name, it produces not only shoes but also various accessories, hats, bags, and clothes. Her badge is known for being similar to the Chanel symbol, only here, the “D” and “C” are combined. The “D” is missing a fragment of the vertical stripe, and a seven-pointed star is depicted in the gap between the two ends of the “C.”
Air ForceThe United States Air Force is part of the U.S. Armed Forces. The star in the USAF logo is formed by the negative space between the blue stripes representing the bird’s wings and tail. And at the bottom, the name of the armed forces is written in the same blue color.
Houston AstrosThe Houston Astros are a professional baseball team that has been playing in the American League since 2013. It appeared in 1962 as a National League franchise. The large five-pointed star on her logo is a reminder that many space industry facilities are concentrated in the city of Houston. The celestial body serves as the base for the large white “H” and is located inside a blue circle with orange rings.
Star GoldStar Gold is one of the largest TV channels in India, which entertains the audience with Bollywood blockbusters. Its logo has featured a five-pointed star for many years, but it only became red, white, and blue in 2020. The use of different shades makes the design three-dimensional.
Matchstick AllianceThe Matchstick Alliance provides branding, marketing, financial forecasting, and legal advice to Wichita entrepreneurs. The match in its name symbolizes the idea that it should catch fire. It is also reflected in the logo, where it is an integral part of the gray five-pointed star.
StarterThe American company Starter began by making uniforms for varsity sports teams. It now produces a wide range of casual wear and is owned by the Iconix Brand Group. The designers played with the Starter name in the logo, depicting a white star that fits into the deepening of the black letter “S” on the right side.
Western StarWestern Star is the flagship brand of the American company Western Star Trucks. Heavy trucks, including mainline tractors, are produced under this brand. The creators of the logo introduced a red five-pointed star in the center of a large “W” in dark emerald color. Both elements are outlined in silver gradient outlines.
Dallas CowboysThe Dallas Cowboys are a football team based in Arlington. There is nothing superfluous on its logo, not even inscriptions. There is only a dark blue five-pointed star, which is circled with a double outline.
Dallas MavericksThe Dallas Mavericks basketball club has existed since 1980 and plays in the Western Conference (NBA). Its name is often shortened to Mavs, but the full version is reflected in the badge. The two words are separated by an image of a horse’s head against a blue basketball, and underneath is a small white star.
Dallas StarsThe Dallas Stars hockey club was formerly known as the Minnesota North Stars. He moved to Dallas in 1993 and has since won several cups and championships. In its logo, a white and gray “D” is located against the background of a five-pointed star of the same color, while the center of the letter is black. Because of this design, it seems like the designers depicted a “D” with sharp spikes.
Star StudiosStar Studios is an Indian film company formerly known as Fox Star Studios and was a joint venture between Disney Star Private Limited and 20th Century Fox. It is expected that her logo was not without a star. This graphic element replaces the letter “A” in the word “STAR,” illuminated from both sides by spotlights.
Star+Star+ is a Latin American service for viewing media content from Disney subsidiaries in the form of video streaming. In his logo, the star also replaces the letter “A,” only here it is pink-orange with a gradient. All other glyphs are capitalized, bold, and dark blue.
Star LifeStar Life is a TV channel originally from Latin America. Its logo looks the same as Star+’s, except here, the “+” is missing from the first line, and the reduced word “LIFE” is on the second line. Both the letters and the star that replaces “A” have a purple hue.
本文關(guān)鍵詞:最著名的帶星號(hào)的logo,最著名的帶星號(hào)的logo寓意,Most Famous Logos with a Star
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