字體在現(xiàn)代廣告世界里，我們已經(jīng)習(xí)慣了在街上、商店里，尤其是在互聯(lián)網(wǎng)上看到各種各樣的標(biāo)志設(shè)計(jì)。來自不同國家的公司和品牌在獨(dú)創(chuàng)性方面展開競爭，將經(jīng)典符號融入其獨(dú)特的設(shè)計(jì)，或創(chuàng)造出將他們與競爭對手區(qū)分開來的圖形和線條。
在這篇文章中，我們將討論選擇心形標(biāo)志的品牌。正如我們所知，它主要是愛和關(guān)懷的反映。心與溫柔的女性品牌或公司聯(lián)系在一起，與健康和人類生活和福祉的改善聯(lián)系在一起。下面按字母順序，我們編輯了一份上面有心形圖案的最著名標(biāo)志的列表，你可以看到在許多標(biāo)志上，心形有了全新的含義。
王國之心
"王國之心"系列電子游戲有一個(gè)黑色和灰色的深哥特風(fēng)格標(biāo)志，中心元素是醒目的前衛(wèi)字體。漸變灰色的題詞用黑色勾勒，放在白色背景上，上面畫著一顆淺灰色的心。在平坦輪廓的心臟頂部，有一個(gè)小而尖的皇冠，以淺銀灰色漸變繪制，使它看起來很大?；照驴雌饋砗苡袘騽⌒?，很犀利。
謝謝
Merci是巧克力的一個(gè)品牌，其創(chuàng)作理念是為你所愛的人制作禮物，感謝他們在你身邊。品牌名稱從法語翻譯過來就是"謝謝"。謝謝巧克力的標(biāo)志由一個(gè)優(yōu)雅字體的粗體小寫 logo組成，大量的字母以漸變金色著色，而“我”上方的圓點(diǎn)由一個(gè)優(yōu)雅的紅色心形取代，右側(cè)帶有一些黑色漸變。
高興
美國最古老的冰淇淋品牌之一"好幽默"的視覺形象也有一顆心。紅白相間的雙輪廓心形繪制成一條線，內(nèi)尾微微彎曲，為形象增添了俏皮感。這顆心被畫在一輛紅色冰激凌車的車頂上，車頂上有兩層醒目的白色 logo?；照律嫌袃蓚€(gè)紅色的小孩剪影，他們跟在卡車后面。
美國心臟協(xié)會
在一些組織和公司中，徽標(biāo)上心形的描繪不僅僅是合乎邏輯的。其中一個(gè)名字是美國心臟協(xié)會。這里的心臟是純紅的，有一個(gè)白色的火炬和紅色的火焰從里面出來。這個(gè)徽章里沒有隱藏的意思，只是直接的明顯的東西，和組織的活動聯(lián)系在一起。
英國心臟基金會
另一個(gè)與心臟問題直接相關(guān)的醫(yī)療保健組織是英國心臟基金會。其標(biāo)志的中心是用一條加粗的白線畫在純紅的背景上，就在加粗的無襯線標(biāo)題字體的上方。心臟輪廓的線條從徽章的左邊部分開始，向中心波動，向上，在框架的右邊界結(jié)束，波浪與左邊相同。
DocMorris
DocMorris是一家德國連鎖藥店，在全國各地都有分店。該公司還使用心形符號作為其視覺 logo，但它是用三種綠色色調(diào)繪制的，這是一種眾所周知的健康、新生命和幸福的顏色聽到這里。的特點(diǎn)是一個(gè)有趣的漩渦圖案（設(shè)置在深綠色襯線字體的左側(cè)，上面的" R"s，" C "和“我”上面的點(diǎn)是實(shí)心圓，就像 logo中心的那個(gè)一樣。
IGtools
IGtools是一個(gè)在線平臺，幫助照片墻用戶獲得更多的喜歡和關(guān)注。因此，該服務(wù)的視覺識別特征是將心臟作為元素之一，因?yàn)樾呐K是照片墻上"喜歡"的等價(jià)物IGtools。的徽章設(shè)置在調(diào)色板中，類似于著名的社交媒體的色調(diào)，從紫色到橙色的漸變，在白色背景上有一顆粉紅色的心，位于圓形框架內(nèi)，四條圓形水平線向左延伸。 logo后面是同樣顏色的小寫字母。
心
在心臟公司的標(biāo)志上，該符號取代了字母" A "成為一種時(shí)尚的小寫標(biāo)志，以醒目的紅色字母設(shè)置，輪廓清晰，線條筆直。心臟與左邊的字母" E "相連“E”的上半部分呈對角線，與心形字母輪廓的圓形邊緣形成一條平行線。該標(biāo)志看起來非?，F(xiàn)代和圓滑，執(zhí)行專業(yè)，并喚起了卓越和當(dāng)代優(yōu)雅的感覺。
Fansly
手動是一個(gè)相對較新的在線平臺，用戶可以在訂閱的基礎(chǔ)上出售自己的內(nèi)容。由于該平臺主要用于r級和x級照片和視頻，粉絲的視覺識別基于符號，最能反映它。該服務(wù)的標(biāo)志是一個(gè)心形的圖像，風(fēng)格化為一把鎖，這意味著你所有的個(gè)人文件都將保持鎖定，除非你想展示它們，或者除非你已經(jīng)為此付費(fèi)。徽章采用淺藍(lán)色和白色的調(diào)色板，這也代表了安全性和可靠性。
極地的
這家斯堪的納維亞運(yùn)動器材制造商的主徽章上現(xiàn)在確實(shí)有一顆心，盡管 logo是用紅黑色調(diào)色板繪制的，但該徽標(biāo)的擴(kuò)展版有一條加粗的窄無襯線標(biāo)語"傾聽你的心",其中"心"一詞被一個(gè)實(shí)心的紅色圖形心符號所取代。紅色圖形元素支持徽章主線中的紅色“O”，指向公司的價(jià)值觀。
達(dá)拉斯杯之心
一年一度的校際足球比賽"達(dá)拉斯杯之心"的視覺形象是一顆淺藍(lán)色的小心臟，鑲嵌在字母" D "的負(fù)空間中。這不是徽章上最引人注目的元素，這使它更有趣，因?yàn)?，從杯的名字來看，任何人都希望?biāo)志圍繞著一個(gè)巨大的明亮的心形。在這里，它只是一個(gè)次要元素，與醒目的白色字體相得益彰。
你色彩
世界上最著名的成人內(nèi)容在線平臺之一你色彩也在其標(biāo)志中使用了一顆心，作為愛和感情的象征。在這里，輪廓分明的粉紅色心形取代了大寫 logo中的字母“O”，第一個(gè)是黑色的"你",第二個(gè)是粉紅色的"色彩"。碑文是設(shè)置在一個(gè)簡單的白色背景，沒有額外的元素。它看起來簡單而謙虛，雖然代表了平臺的宗旨和本質(zhì)。
Jojo Siwa
JoJo Siwa是美國著名的優(yōu)圖伯和舞蹈家。她的標(biāo)志是基于她的名字，寫在兩行自定義草書字體，設(shè)置在漸變粉紅色到紫色的陰影。字母的底部線條由兩個(gè)實(shí)心五角星裝飾，鑲嵌在兩側(cè)，而上部的《啾啾》線條略微放大，兩個(gè)字母" J "的尾部彎曲，形成兩個(gè)心形。它看起來非常女性化和明亮，喚起友好和善良的感情。
斯特拉麥卡特尼
斯特拉麥卡特尼是一個(gè)奢侈時(shí)尚品牌，專門從事女性服裝和配飾。品牌徽章的所有元素，包括圖形部分和 logo，都用小黑點(diǎn)繪制。 logo全部采用大寫字母，具有現(xiàn)代無襯線輪廓，而 logo由一顆精致的小心臟組成，細(xì)長的線條向下延伸，使元素的輪廓保持開放。
西南航空公司
字體美國西南航空公司的標(biāo)志上也有一顆心。這是一個(gè)經(jīng)典的形狀元素，它被放置在右邊，從一個(gè)堅(jiān)實(shí)和龐大的無襯線字體的標(biāo)題情況下，大膽和穩(wěn)定的藍(lán)色字體。心形的尺寸比文字標(biāo)記中的字符略小，以黃色、紅色和藍(lán)色的三條對角線為特征，每一段之間由一條細(xì)白線隔開。
WeHeartIt
WeHeartIt是社交媒體的名稱，成立于美國，基于照片和圖形內(nèi)容。這里的"心"不僅僅是名稱的一部分，或者一個(gè) logo，更是人們對所見內(nèi)容反應(yīng)的圖形表示。社交媒體的徽標(biāo)基于粗體灰色 logo，以小寫的現(xiàn)代和沉重的無襯線字體設(shè)置，世界“紅心”由粉紅色到橙色漸變的圖形心形符號取代。
南多斯
Nandos是一家南非連鎖快餐店，它的菜單基于雞肉及其視覺形象——基于其風(fēng)格化的形象。黑公雞以冷冷的非洲風(fēng)格繪制，以白色和紅色為元素，黑色的身體中央放置了一顆實(shí)心的紅心。圖形 logo的紅色部分由同樣紅色的粗體實(shí)心字母支撐。碑文鑲嵌在黑紅相間的公雞下面。
布魯格弗利斯
Blugirl Folies是一個(gè)女裝品牌，其系列通常以女性輪廓和明亮的顏色為特色。該品牌的標(biāo)志是黑白相間的，其中“福利”部分被放大并加粗，字母“哦”的負(fù)空間被一個(gè)白色手繪心臟取代，一個(gè)白色箭頭對角穿過它，在直立的方向。
伊海爾特拉迪奧
IHeartRadio是在線流媒體平臺的名稱，創(chuàng)建于美國。這項(xiàng)服務(wù)歸一家公司所有，它有一個(gè)相似的名字，iHeartMedia .收音機(jī)的標(biāo)志由一個(gè)醒目的白色字母“我”組成，類似于一個(gè)人的抽象圖形，設(shè)置在一個(gè)實(shí)心的紅色心形上，白色圓形支架位于實(shí)心白點(diǎn)的左右兩側(cè)。 logo還配有一個(gè)兩層的題詞，上面用黑色和灰色寫著電臺的名稱。
波利口袋
波利口袋是英國玩具品牌，隸屬于著名的美泰集團(tuán)。由于該系列主要由娃娃組成，其主要受眾是來自世界各地的女孩，因此該品牌的視覺識別有一個(gè)明亮優(yōu)雅的心。在波利一個(gè)口袋標(biāo)志中，心形取代了“波利”中的字母“哦.徽章以白色和紫色執(zhí)行，底線用淺藍(lán)色書寫，金色的心構(gòu)成了徽章上最亮的口音。
托馬斯庫克
字體托馬斯庫克是一家旅行社的名字，這家旅行社成立于美國。該公司的視覺身份是執(zhí)行在一個(gè)梯度-黃金和黑色調(diào)色板，與風(fēng)格化的明亮的金色心作為主要元素。這里的心形是平滑的圓形線條，放置在簡單的無襯線字體的左側(cè)。也可以在文字標(biāo)記上方看到，在這種情況下，心臟被放大，看起來更加強(qiáng)大。
國際籃聯(lián)2023世界杯
將于2023年在亞洲舉行的籃球世界杯的視覺識別也是圍繞著心形符號構(gòu)建的。在這里，紅色、白色和藍(lán)色的心水平放置在標(biāo)志的頂部，尖銳的部分指向左邊。心臟也有一個(gè)金色獎(jiǎng)杯的圖像，垂直穿過它，并被一個(gè)內(nèi)部心臟的白色尾巴重疊，在它的右側(cè)。這個(gè)標(biāo)志看起來非常明亮，令人難忘。
威斯康星大學(xué)
威斯康星大學(xué)麥迪遜分校有一個(gè)非常經(jīng)典和傳統(tǒng)的標(biāo)志，一顆心雕刻在一個(gè)大膽華麗的金色框架中，周圍有細(xì)細(xì)的黑色輪廓。這里的心臟又高又窄，它的上半部分幾乎是平的，這就是為什么你在看這個(gè)標(biāo)志的時(shí)候通?？床坏叫呐K。 logo位于兩層銘文之上，上面用白色書寫了一個(gè)醒目的字母“W”，這是一種定制的襯線字體。
孔普羅特
珠寶品牌的標(biāo)志由設(shè)計(jì)師米蘭達(dá)孔坦蒂尼杜設(shè)計(jì)，有許多有趣的元素，雕刻在一個(gè)垂直取向的橢圓形雙框中?；照碌闹行牟糠謸碛幸粋€(gè)大型風(fēng)格化的網(wǎng)格輪廓，在其中心繪制了一個(gè)薄而輕的心形。心形略窄，呈垂直拉伸狀，采用標(biāo)志背景的顏色。
DSWD
DSWD是一個(gè)縮寫，代表菲律賓的一個(gè)政府組織社會福利與發(fā)展部。新聞部的標(biāo)志是一個(gè)有趣的幾何組合，兩只風(fēng)格化的純藍(lán)手拿著一顆鮮紅的大紅心。整個(gè)圖像設(shè)置在白色背景上，并被包圍在一個(gè)黃色的方形框架中，底部是圓角，頂部是直角。
歐洲電視網(wǎng)
歐洲最著名的歌唱比賽歐洲電視網(wǎng)的官方徽章在銘文的中央鑲嵌了一個(gè)心形符號，取代了大寫字母" V .用一種別致的手寫字體，黑色線條，文字標(biāo)記看起來圓滑而優(yōu)雅，心臟只是提升了這些品質(zhì)。歐洲電視中心的負(fù)空間通常被涂上競賽舉辦地的國旗顏色。
我的小馬
著名的女孩系列"我的小馬"的視覺識別也有一顆心作為主要標(biāo)志之一。它以白色為背景，帶有醒目的紫色輪廓，位于徽章文字第二行的字母" P "和“哦”上方。還有兩個(gè)紫色的實(shí)心小心形，鑲嵌在"小馬"文字標(biāo)記中相同字母的空白處。整個(gè)徽章以白色和紫色為主色調(diào)，并在字母上方飾以不同深淺的粉色和紫色彩虹。
幫寶適
世界上最著名的紙尿褲制造商幫寶適(幫寶適)照顧嬰兒，并在其視覺識別中展示這一點(diǎn)，在天藍(lán)色的光面文字上方放置一個(gè)風(fēng)格化的黃色心形。這里的心臟也代表太陽，在右上方有四條短光線從其中射出。這個(gè)標(biāo)志看起來非?；顫姡钊擞淇?，喚起一種親切和愛撫的感覺。調(diào)色板也代表了品牌產(chǎn)品的柔軟度和可靠性。
三葉草
字體公司徽章上的三葉草標(biāo)志由四顆心組成，代表花瓣。每個(gè)心形都是以下顏色之一：粉色、藍(lán)色、綠色和黃色，并且其主體被涂上了純色。明亮而強(qiáng)烈的 logo由中等重量的深灰色字體平衡，小寫字母采用現(xiàn)代簡潔的無襯線字體。
Apink
Apink是一個(gè)韓國女子樂隊(duì)的名字，該樂隊(duì)的標(biāo)志；徽標(biāo)中也使用了心形圖案。除了樂隊(duì)名稱中的"粉色"部分（這是其視覺 logo調(diào)色板中唯一的顏色)之外，該標(biāo)志還采用了一個(gè)心形的抽象框架，該圖形由一些字母的拉長線條構(gòu)成。心臟的輪廓在左右兩邊都是開放的。
心臟品牌
心臟品牌是聯(lián)合利華旗下品牌之一，專業(yè)生產(chǎn)冰淇淋。該品牌聞名全球，其明亮而簡潔的紅白相間的標(biāo)志上畫著一顆漩渦狀的心，在白色背景上畫著一條紅色的粗線。這條線創(chuàng)造了兩個(gè)心臟——一個(gè)在另一個(gè)里面，并且它的兩個(gè)尾巴都被輕輕地削尖了。該標(biāo)志看起來明亮而有力，顯示了該公司是一個(gè)專業(yè)和自信的公司。
通用磨坊公司
美國食品品牌的標(biāo)志采用時(shí)尚經(jīng)典的藍(lán)色和紅色調(diào)色板， logo和兩層字體采用粗體無襯線字體，背景為白色。該公司的標(biāo)志以風(fēng)格化的草書字母組合為特色，用一條粗彎曲的藍(lán)線繪制，上面鑲有實(shí)心紅心，向右移動。
透鏡工匠
sCrafters" />LensCrafters is a North American chain of stores, which offer eyewear and sunglasses. The company has more than a thousand stores all over the United States, Canada, and internationally, and its logo is widely recognized. The badge of the chain is composed of stylish black lettering in a custom modern font with thin lines and slightly visible serifs on their ends, and two graphical symbols, which can be placed on the right from the inscription, or above it. The symbols are a solid red heart and an abstract eye with eyelashes, drawn in sky-blue, white, and black. McKamey Animal Center
McKamey Animal Center, also known as simple MAC, is a shelter for animals in the United States, where people do their best to help abandoned and sick pets. The logo of the organization is formed by a graphical emblem and two-leveled lettering, written on the right. The emblem features a solid dark-green silhouette of a house with a dog paw in light pink set over it. The paw has its main part drawn as a heart, turned upside-down.
Roxy is a brand of surf and snowboard apparel for women and girls, hence its logotype combines both the extreme and the feminine aspects of the brand’s core idea. It is a white heart, created in the negative space between two stylized hands in black, which hold two triangles with the abstract depiction of a snowy mountain on each. The mountains are set diagonally, with the peaks pointing up in the center, and also create a geometric heart shape.
Aetna
The logo of the American insurance company features an image of a geometrically stylized heart, set on the left from the bold lowercase inscription. Both elements of the badge’s design are set in a bright purple color, evoking a sense of reliability and confidence. The heart here reflects its direct meaning, as the company is mostly known for its health insurance plans.
Stranger Live is an application, built to give people an opportunity to find new friends, and probably even some romantic relationships. And this romantic side is reflected in its mobile app icon. The badge of the application is set in a smooth and bright pink and white color palette, with the small white heart placed above the solid white geometric camera with straight lines and angles. This edginess of the camera is balanced by the smooth lines of the heart and the rounded angles of the icon itself.
Airbnb
The famous holiday apartment service Airbnb also uses a heart symbol for its visual identity, although here it is not that obvious. The heart of the Airbnb logo is turned upside down and looks like a stylized contoured letter “A”, standing for the first letter in the service’s name. The emblem and the sans-serif lowercase logotype are both set in a soft shade of pink, a color of love and attention, which brilliantly supports the abstract heart symbol.
The symbol of the New York City, which is known by people from all over the globe is the black “I Love New York” lettering with the word “Love” replaced by a solid red heart. The heart is set on the top line, at the Igor from the black “I” and above the black “NY” set in a rounded serif font, in a typewriter-style. The simplicity of design and color palette has made this logo truly iconic and instantly recognizable.
The visual identity of the Belarusian Opposition features a color hand-drawn design, with the concept built around three symbols — a heart, a fist, and a hand showing a victory sign with two fingers. It should be read as it is: the opposition is for love and unity, fights and victory. The badge is executed in black bold contours, with the heart colored in red, and two other elements having thin red lines around their perimeters.
Another health-related organization with the heart symbol on its logo of CVS Health, an American company, which owns a chain of pharmacies all over the country. The logo of the company is composed of a solid red heart, with geometric contours, followed by an extra-bold red “CVS” and a black lightweight “Health” written in the title case of a full-shaped serif font. The bold red sans-serif capitals balance the massive heart emblem, while the black serif characters add a touch of professionalism and trustworthiness.
The famous make-up brand, NYX cosmetics, has a solid small heart, supporting its modern bold logotype in solid black. The heart is placed under the vertical bar of the letter “Y”, in the very middle of the badge, and above the lightweight sans-serif “Professional Makeup” tagline, set in a traditional sans-serif font. The heart softens the futuristic shapes of the letters in the top line of the badge, and adds a feminine touch, as all products of the company are made for women in the first place.
The bold and minimalist logo of the record label, established by the famous musician The Weeknd, has a tiny hand-drawn heart in it. The symbol is set in the upper part of the badge, between the top segments of the two uppercase letters. Executed in a black-and-white color palette, the badge can be drawn in white lines over the black background, and vice versa.
The heart of the logo of the fashion brand Luisa Spagnoli is not what you pay attention to at the first glance. It is formed by an extra-thin elongated tail of the letter “L”, merging into the vertical bar of the lowercase “S” in “Luisa” and the uppercase “S” in the “Spagnoli”. The line is very delicate and sophisticated, and the heart is beautifully inscribed into a feminine elegant concept of the logo, based on cursive lettering with lines and loops of different thicknesses.
The pharmacies of the CVS Health chain have their logo, with the same geometric heart symbol, and same uppercase “CVS” lettering in the extra-bold sans-serif, but instead of the black title case “Health”, this logo features a red lowercase “Pharmacy”, executed in a traditional sans-serif typeface, and placed on a small distance from the bold part of the logo. The red-on-white CVS Pharmacy badge looks warm and friendly.
Pure Romance is a brand of sex toys and accessories for women, that’s why the logo of the company is 100% feminine. Set in a pink and white color palette, the badge has a stylized heart, made up of a smooth ribbon, and placed above the uppercase delicate lettering, as the main element. The heart here is wide and bold, and looks tender and soft, evoking a sense of comfort, which is one of the main characteristics of the brand’s products, and one of the main aims of the company.
The online platform for buying train tickets, Trainline, has the heart on its logo stylized and drawn in a manner, which reflects the purpose of the application best. It is composed of two curved lines, which leave the contour of the heart open and remind of the rails, or a route map. The emblem is set in the calm turquoise shade, which is supported by the bold lowercase logotype in a traditional sans-serif, written in the same color.
Badoo is an online dating service, which helps people find their love. Although the heart is the most logical symbol for the logo of the brand in this sphere, Badoo stylized it and made it more modern. The heart of the Badoo logo has its bottom line softened and rounded and is embellished with a white smiley line, set over its solid purple background.
Munchkin is an American company, which is specialized in the manufacturing and distribution of products for kids and toddlers. The brand is all about love and care, and this is what you can see in its logo. The Munchkins badge is composed of a bold lowercase logotype in a modern sans-serif typeface, with each letter drawn in a different color. The dot above the orange “I” is replaced by a contoured heart in red and white, set diagonally, with the pointed side looking to the down left corner of the logo.
After the recent redesign, the famous domain registration platform has adopted a new emblem, which resembles a heart. The emblem of the company is composed of the letter “G” and “O”, which are set diagonally, slanted to the center from the sides, forming a stylized contoured heart in light turquoise. The emblem is balanced with a stable bold logotype, set in a traditional sans-serif font, in the same shade of turquoise.
The American manufacturer of audio equipment, based in California, also uses a heart as the main graphical element of its logo. The small solid white symbol is drawn over a solid red circular emblem, placed on the left from the modern black sans-serif lettering in the lowercase. The logo looks very powerful and stylish despite the use of the feminine symbol. Here the heart is progressive and cool.
The heart on the logo of the American clothing retailer Burlington is not the only graphical element and the brand’s signifier, set on its icon. The diagonally placed symbol with a bold pink outline and a white negative space also replaces the first letter of the inscription, the “B”. It looks cool and unique, making the retailer recognizable. The lettering, following the emblem, is written in the same shade of pink, and executed in a bold and elegant serif typeface.
Heart of Midlothian is a professional football club from Scotland, which has the “Heart” not only in its name but also in its logo. The badge of the club features a heart shape, with the main part set in dark red, the outline in yellow, the internal frame in light gray, and the lettering on the badge in yellow. The central element of the club’s logo is a contoured football in red and yellow, enclosed into a super-wide frame, formed by three brick layers in gray and red. The same bricks, but with a more square shape, make up the internal gray framing of the badge.
The visual identity of Etsy, an e-commerce platform, is set in a warm and energetic orange and white color palette and features a heart as the main graphical element. The heart here is set diagonally, with its sharp bottom part pointing down-right. On the calm and intense orange body of the main element, the white “Etsy” in a softened typewriter serif font is set diagonally, from the bottom left to the upper right corners direction. The badge looks simple, but very kind and welcoming, brilliantly reflecting the “handmade” focus of the platform.
Lazada is a large e-commerce company, owned by Alibaba Group, and its power and confidence are perfectly depicted in the logo of the platform. The Lazada badge is composed of a stylized geometric heart emblem in gradient shades from orange to purple and fuchsia, drawn three-dimensionally, on the left from the simple yet stable and strong dark blue logotype, executed in the title case of a modern geometric sans-serif font, where the lines of the letters have clean contours and straight cuts.
Comme des Gar?ons is a luxury fashion brand from France, which is known for the edgy design of its super-stylish casual clothing. The brand mostly has its collections executed in the black and white color palette, so its logo, based on a solid red hand-drawn image of a heart with two eyes, looks great on the tags and as embroidery on the Comme des Gar?ons garments. The logo of the fashion label is composed of a red heart emblem, placed above or on the left of the bold black lettering in a clean medium-weight sans-serif typeface, with the “?” stylized as a “C” with “*” under it, and all letter but the “des” set in the uppercase.
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