歐洲不僅是世界的領(lǐng)導(dǎo)者，也是汽車工業(yè)的先驅(qū)。我們熟悉的內(nèi)燃機車出現(xiàn)于1886年。世界上第一輛汽油動力汽車是由德國最豪華品牌之一梅賽德斯-奔馳的創(chuàng)始人卡爾本茨發(fā)明的。
從那以后，歐洲給了世界大量的汽車公司，從昂貴的跑車制造商到專注于經(jīng)濟型汽車細分市場的汽車制造商。遺憾的是，許多歷史品牌如今已不復(fù)存在，但在世界各地汽車愛好者的收藏中仍能找到它們的杰作。在我們今天的文章中，我們將談?wù)撃壳爸饕臍W洲汽車品牌及其標(biāo)志。
歐洲汽車品牌是當(dāng)今市場上最豪華和最昂貴的汽車。盡管在美國和亞洲存在相互競爭的汽車巨頭，但歐洲汽車品牌保持了較高的地位，成為全球汽車遺產(chǎn)的重要組成部分。他們是美麗的縮影，令人印象深刻的表現(xiàn)，和悠久的傳統(tǒng)。
今天，歐洲生產(chǎn)的汽車是最受歡迎的。與此同時，市場被壟斷——內(nèi)部和外部的很大一部分被大公司占據(jù)。然而，近年來，我們都普遍看到歐洲知名汽車制造商被美國和亞洲公司收購。
德國
如上所述，德國是這一切開始的國家。自第一輛汽車問世以來，一個多世紀(jì)過去了，德國仍然是世界汽車制造業(yè)的領(lǐng)導(dǎo)者?，F(xiàn)代德國汽車制造商是世界上汽車最受歡迎的五大國家之一。這些品牌的汽車首先以其最高的質(zhì)量而聞名，但就設(shè)計而言，很難挑出任何東西。德國汽車品牌每年生產(chǎn)約600萬輛新車，是世界上最具創(chuàng)新性的汽車之一。德國汽車制造商通常與豪華高端汽車聯(lián)系在一起，但一些品牌仍然面向商務(wù)和經(jīng)濟類車輛。
歐寶(1862年至今)
阿達姆奧佩爾股份公司成立于1863年，早在1899年，就在改變?nèi)松目柋敬陌l(fā)明幾年后，歐寶品牌的第一批汽車問世。前30年，這家德國公司從事自行車制造，成為世界上第一家自行車制造商。因此，成為行業(yè)領(lǐng)導(dǎo)者是歐寶的血脈，今天我們可以看到該公司的經(jīng)濟型汽車在世界不同地區(qū)是如何受歡迎的，刻有“Z”的圓形標(biāo)志已經(jīng)成為世界上最容易識別的汽車標(biāo)志之一。
大眾汽車(1937年至今)
大眾汽車于1937年由費迪南德保時捷創(chuàng)立，六年前，他創(chuàng)立了世界上最豪華的汽車品牌之一。大眾汽車是"為人民"而造的，也就是最初針對中產(chǎn)階級和經(jīng)濟型汽車。據(jù)統(tǒng)計，德國每50名居民中就有一人擁有一輛大眾汽車。這是一個很好的證明，說明這個想法是成功的。如今，大眾汽車仍然是全球汽車市場的成功典范。它的標(biāo)志是兩個字母“大眾”，在圓形框架內(nèi)垂直排列，這從未改變它的概念，只是在這些年里變得更加現(xiàn)代和強大，就像公司本身一樣。
梅賽德斯-奔馳(1926年至今)
奔馳不是一個品牌，它是一個傳奇。該公司由發(fā)明汽車的人于1926年創(chuàng)立，至今仍是該行業(yè)的世界領(lǐng)導(dǎo)者。從一開始，梅賽德斯就一直在為汽車市場帶來創(chuàng)新的汽車，這些汽車結(jié)合了時尚和技術(shù)。隨著時間的推移，該公司擴大了產(chǎn)品線，不僅包括昂貴的豪華轎車，還包括卡車、公共汽車和貨車。今天的梅賽德斯-奔馳汽車不需要介紹，這就是為什么當(dāng)前品牌的標(biāo)志是最簡約的，有史以來為它創(chuàng)造的。簡單的灰色標(biāo)志性三叉星被雕刻成一個圓圈，并輔以簡單的灰色 logo。雖然在豪華車的引擎蓋上，星星仍然是巨大而有光澤的。
寶馬(1916年至今)
寶馬是德國汽車行業(yè)的另一個傳奇品牌。這家公司的成功得益于成立于1916年的巴伐利亞工廠公司生產(chǎn)的飛機發(fā)動機。后來公司開始從事汽車發(fā)動機的生產(chǎn)。寶馬品牌的第一輛汽車于1929年問世。從那時起，該公司成為生產(chǎn)系列汽車的領(lǐng)導(dǎo)者之一，該系列汽車具有運動風(fēng)格和藍白色標(biāo)志，讓人想起該公司的航空歷史及其巴伐利亞根源，如今已聞名全球。最新版本的標(biāo)志看起來非常謙虛和簡約——沒有梯度和體積元素，非常符合時代精神。
奧迪(1909年至今)
奧迪于1909年在巴伐利亞州成立，是對該國汽車工業(yè)影響最大的德國汽車制造商之一。1932年，該公司與其他三家汽車制造商合并：霍奇、DKW和萬德爾，形成了汽車聯(lián)盟公司集團。正是這一事件解釋了現(xiàn)代奧迪車標(biāo)上四個相互交織的圓環(huán)的全部含義。這家標(biāo)志性的德國汽車制造商目前的標(biāo)志與之前的所有版本略有不同，因為它超級簡約簡潔：透明背景上的純黑色薄漿平環(huán)，沒有額外的文字。至于放在奧迪汽車引擎蓋上的實際徽章，它看起來仍然一樣——光滑的銀環(huán)，大小因車型而異。
保時捷(1931年至今)
保時捷由費迪南德保時捷于1931年創(chuàng)立，是德國最大、最著名的汽車制造商之一，他后來創(chuàng)立了大眾汽車公司。眾所周知，保時捷與奢華密不可分。從本質(zhì)上講，這個品牌專注于制造強勁的跑車、超級跑車、超級跑車和豪華越野車.自20世紀(jì)20年代首次亮相以來，標(biāo)志性的保時捷標(biāo)志一直沒有太大變化。這家高端德國汽車制造商華麗的紋章是對其根源和歷史的致敬。 logo由符騰堡州印章和斯圖加特的盾形紋章組成，代表公司的祖國。至于馬，這個優(yōu)雅徽章最容易辨認(rèn)的元素，它代表了馬場，這個城市誕生的地方。
法國
法國理所當(dāng)然地成為世界領(lǐng)先的汽車制造商之一。根據(jù)大量的調(diào)查和研究，法國汽車在歐洲市場最受歡迎，大約三分之二的汽車在歐洲運營，但出口份額每年都在增長。雪鐵龍、標(biāo)致和雷諾是法國三大汽車制造商，但這絕不是這個歐洲國家可以夸耀的所有品牌。早在上世紀(jì)初，布加迪就出現(xiàn)在世界舞臺上，至今仍生產(chǎn)著世界上最昂貴的汽車。
標(biāo)致(1896年至今)
標(biāo)致是世界上最古老的汽車品牌，由讓-皮埃爾和讓弗雷德里克標(biāo)致于1803年創(chuàng)立。它最初是一個家庭谷物磨坊，后來成為歐洲最受歡迎的平價汽車品牌之一。該公司的第一輛汽車早在19世紀(jì)80年代就已經(jīng)問世，從那時起，標(biāo)致就一直以技術(shù)創(chuàng)新和時尚設(shè)計取悅我們。法國汽車品牌的更新標(biāo)志看起來非常簡潔和現(xiàn)代，盡管它保留了可識別的獅子猖獗作為其主要特征。標(biāo)志上的銘文也變得更加簡約和現(xiàn)代，字母的線條更清晰，輪廓更寬。
雷諾(1899年至今)
這家著名的法國汽車制造商的歷史始于1899年。該公司由雷諾兄弟創(chuàng)建，旨在生產(chǎn)廉價和緊湊型汽車，總的來說，該品牌的概念從那時起就沒有太大變化。雷諾是一個品牌，以其經(jīng)濟型汽車聞名于世。至于緊湊性，如今品牌的陣容中有不少"大"款?，F(xiàn)代雷諾標(biāo)志的原型于20世紀(jì)20年代中期推出，自誕生以來的近一個世紀(jì)里經(jīng)歷了許多變化。今天，該品牌的標(biāo)志是一個完美的菱形六邊形，中間有一個小"鉆石",在透明的背景上用黑色直線執(zhí)行。
雪鐵龍(1919年至今)
這家法國大型汽車公司由安德烈古斯塔夫雪鐵龍于1919年創(chuàng)立。最初，這家由實業(yè)家擁有的工廠為前線生產(chǎn)軍需品，但第一次世界大戰(zhàn)后，它重新專注于汽車生產(chǎn)。自那以后，雪鐵龍一直是歐洲生產(chǎn)中檔汽車的領(lǐng)導(dǎo)者之一。與許多其他汽車品牌不同，雪鐵龍將其技術(shù)進步作為其標(biāo)志的主要元素。雪鐵龍車徽是對安德烈雪鐵龍在1900年發(fā)明的山形齒輪的引用。今天，它是兩個優(yōu)雅的，稍微有點尖的拱門，一個位于另一個之上，用非常淺的灰色和白色點綴。字體采用相同的灰色，具有寬的形狀和獨特的輪廓。
布加迪(1909年至今)
這個別致的法國品牌的歷史始于1900年，當(dāng)時才華橫溢的工程師兼狂熱的賽車迷埃托雷布加迪創(chuàng)造了第一輛汽車類型2車型。如今，如果沒有布加迪，不僅法國汽車行業(yè)，全球豪華車市場都無法想象埃托雷布加迪設(shè)計了品牌的 logo，從那以后標(biāo)志性的標(biāo)志；徽標(biāo)就沒有太大的變化。布加迪標(biāo)志是一個水平拉伸的鮮紅色橢圓形，頂部有公司名稱和優(yōu)雅的字母組合EB .徽章被封裝在一個由60個實心圓點組成的框架中。
艾塞姆(1984年年至今)
Aixam不是最著名的法國汽車品牌，但卻是最"微型"的。公司的名字，成立于1983年，來源于該品牌的工廠所在城市的名字，薩瓦省艾克斯萊班。今天，Aixam生產(chǎn)微型車，在一些國家甚至被歸類為全地形車。幾乎在每個歐洲國家都能看到帶有Aixam標(biāo)志的汽車。這是一個夸張的粗體字母" A "刻在一個圓形框架上，并配有一個醒目而流暢的 logo。該標(biāo)志采用了非常愛國的法國色彩——藍色、白色和紅色，其中紅色僅用于薄框架，白色由漸變銀取代。
利吉爾(1971年至今)
利吉爾是法國汽車制造業(yè)另一顆隱藏的寶石。該公司由著名的汽車賽車手蓋伊利吉爾(蓋伊利吉爾)創(chuàng)立，他將自己所有的知識和經(jīng)驗投入到高品質(zhì)賽車的生產(chǎn)中。今天，由蓋伊利吉爾創(chuàng)立的汽車公司不僅是一家聲譽卓著的賽車制造商，也是微型汽車的主要專家。該公司生產(chǎn)利吉爾品牌和微型汽車品牌的產(chǎn)品利吉爾。標(biāo)志是對品牌創(chuàng)始人的致敬。兩面交叉的旗幟（一面黑白方格賽車旗和一面法國國旗),以及用深藍色繪制的大寫無襯線字體和略微傾斜的字母。
微型汽車(1980年至今)
賽車品牌利吉爾的妹妹成立于20世紀(jì)80年代，最初專門生產(chǎn)船主使用的微型汽車，因為該品牌的主要公司是法國船只制造商貝內(nèi)托.2000年，該品牌被利吉爾收購，但仍保持其"微焦點"。微型汽車的標(biāo)志；徽標(biāo)非常明亮流暢，讓人想起糖糖，就像該品牌的小彩車一樣。水平方向的橢圓形 logo采用亮紅色，伴隨著兩個銀色軌道，以現(xiàn)代無襯線字體顯示大寫字母，其中一些角度有所軟化。
文丘里管(1984年至今)
文丘里(文丘里管)是上世紀(jì)80年代中期在法國創(chuàng)立的豪華汽車品牌，以基于保時捷和法拉利汽車的車型而聞名。它肯定不是最著名的法國汽車品牌，但它是最不尋常和獨特的品牌之一。該品牌的汽車看起來非常可愛和"冒泡",但其技術(shù)特點不是開玩笑。文丘里標(biāo)志是明亮的，非常復(fù)雜。水平方向的橢圓形徽章是猩紅色，其中心部分是一個向下的實心藍色三角形。三角形的框架是淺灰色的，徽章的主要元素也是同樣的色調(diào)——張開翅膀的鳥，風(fēng)格化的太陽，以及頂部定制的優(yōu)雅字體的文丘里 logo。
聯(lián)合王國
英國的汽車工業(yè)是最大的工業(yè)之一，每年生產(chǎn)大約200萬輛汽車。當(dāng)然，首先想到的品牌是跑車和豪華勞斯萊斯和賓利，但在英格蘭，還有許多其他小規(guī)模生產(chǎn)的品牌，這些品牌主要只在他們的國家內(nèi)為人所知。然而，英國汽車行業(yè)最受歡迎的品牌幾乎全是豪華品牌。英國高級汽車有一種精致和復(fù)雜的風(fēng)格，這種風(fēng)格有著悠久的傳統(tǒng)。自上世紀(jì)上半葉以來，大多數(shù)英國汽車品牌已經(jīng)上市，這就是為什么保守的設(shè)計和技術(shù)創(chuàng)新長期以來一直是英國汽車行業(yè)的標(biāo)志。
勞斯萊斯(1906年至今)
勞斯萊斯是英國最古老的汽車公司之一，成立于1904年，1998年被德國汽車巨頭寶馬收購。勞斯萊斯專門生產(chǎn)飛機發(fā)動機，當(dāng)然還有具有獨特內(nèi)飾的傳奇汽車。這些品牌的汽車在價格和操作上都是世界上最貴的。勞斯萊斯標(biāo)志是奢華和卓越的代名詞。即使今天品牌的徽章看起來前所未有的簡約——透明背景上的扁平黑色字母組合——字母的線條和輪廓也非常完美。
路虎(1948年至今)
1948年，莫里斯和斯潘塞威爾克斯創(chuàng)立了生產(chǎn)路虎運動型多功能車的公司，如今公司的陣容包括各種運動型多功能車和跨界車，從強大而野蠻的攬勝到運動而優(yōu)雅的極光。自2008年以來，這個英國品牌一直屬于印度塔塔汽車公司，也是捷豹路虎集團的一部分100萬輛SUV。制造商的標(biāo)志在公司歷史上沒有太大變化，仍然是一個水平排列的綠色橢圓形，兩層寫著品牌名稱。帶有一些尖銳元素的定制字體中的大寫題字采用了一種輕盈光滑的米色色調(diào)。
捷豹(1922年至今)
捷豹是英國汽車工業(yè)皇冠上的另一顆寶石。該公司成立于1945年，以優(yōu)雅的豪華轎車聞名，最近開始生產(chǎn)越野車.就像路虎一樣，自2008年起，捷豹歸塔塔汽車公司所有，是捷豹路虎集團的一部分。這家汽車制造商的標(biāo)志性標(biāo)志自誕生以來沒有太大變化——今天，它仍然是一只跳躍的野貓，但以更現(xiàn)代和簡約的方式執(zhí)行，啞光比光滑的銀色更多。至于捷豹視覺識別的文字部分，它是以全大寫的寬而粗的無襯線字體和全大寫的銀灰色漸變字體設(shè)置的。
賓利(1919年至今)
賓利是英國汽車制造品牌，成立于1919年，是時尚的代名詞。今天，這家以其創(chuàng)始人沃爾特本特利命名的公司為德國大眾集團所有。賓利作為時尚和豪華轎車的制造商而聞名于世，最近該公司推出了其首款越野車.賓利的 logo精致而有力：一個普通的黑色圓形獎?wù)?，上面有一個醒目的白色" B "兩側(cè)有兩只鳥翅膀。為了平衡圖形部分的平滑和華麗的線條，該品牌使用嚴(yán)格和直的無襯線字體作為其大寫 logo。
阿斯頓馬丁(1913年至今)
阿斯頓馬丁是英國汽車工業(yè)豪華車領(lǐng)域的又一個例子。該公司的名字來自阿斯頓-克林頓山的名字，該品牌的創(chuàng)始人之一萊昂內(nèi)爾馬丁在1913年贏得了歌手-10。這個品牌的汽車是手工組裝的，以其無與倫比的技術(shù)性能和時尚精致的設(shè)計而聞名。直到最近，該公司一直在其標(biāo)志中使用深綠色，但在上次重新設(shè)計后，阿斯頓馬丁的標(biāo)志變成了黑色和白色。雖然就構(gòu)圖而言，它仍然是一個長方形，品牌名稱位于頂部
e two connected wings. MINI (1959 – Today)
MINI is a brand of car unlike any other. These compact cars in retro style can be seen in every country of the world because few can resist their unique design and interesting color solutions. Today the brand, established in the United Kingdom is owned by the German BMW Group. Despite the bright colors of MINI cars, the visual identity of the brand uses a very strict black and white palette. The current MINI badge is composed of a plain black inscription in a strict sans-serif typeface, enclosed into a black circular frame, decorated by four horizontal lines on each side. The lines have different lengths, which makes the white composition look like two geometric wings.
Lotus (1952 – Today)
Lotus is a famous British brand specializing in the manufacture of racing cars. The models, produced under the Lotus label, are considered to be one of the best in the world in their segment. The company was established at the beginning of the 1950s by Colin Bruce Chapman, and the name of the founder is forever engraved on the brand’s bright yellow-green logo. You can see his initials in the yellow monogram on top of the dark green triangle, right above the bold yellow “Lotus” inscription in a modern sans-serif typeface with diagonal cuts of the “T”s horizontal bar. The triangle with rounded angles is placed on a solid yellow circle.
McLaren (1985 – Today)
McLaren is another brand of a racing car from Great Britain, which was also named after its founder, Bruce McLaren. The name of this brand is known not only to motorists around the world but also to fans of Formula 1, as the company has its own racing team, successfully performing in competitions. The McLaren logo hasn’t changed much in the past decades and is still composed of bold black lettering followed by an abstract red element on the top right corner of the composition. The element looks like a thick swoosh, moving upright, and having its edge in gradients from red to black.
Vauxhall (1903 – Today)
Vauxhall is a British brand with impressive geography, as at some point it was owned by the German Opel Group, and today it is a part of the American General Motors Corporation. The brand is known for the production of vehicles in a medium-priced segment, which is mainly sold in the United Kingdom and Australia. In terms of visual identity, Vauxhall stands out in the list of its competitors with its bright red badge where a solid silhouette of a griffin is enclosed into a thick circular frame with the small flag coming from it to the inside of the composition. The bold white “V” is the only thing depicted on the flag.
Italy
Many Italian car companies are known all over the world. First of all, we are talking about Italian cars, which dominate the rating of the best sports cars in the world: Ferrari, Lamborghini, and Maserati. But it is not all automobile brands that Italy can boast of. Such brands as Fiat and Alfa Romeo produce affordable cars and have been an integral part of the European automotive heritage for many years. Even the budget cars of Italian brands are known for their unusual and recognizable design because it is the main “chip” of the country. But in addition to a memorable appearance, Italian cars are also famous for their quality and comfort, and some – for their economy.
Ferrari (1947 – Today)
Ferrari is an Italian company founded in 1947 that produces some of the best sports cars in the world. Ferrari tops most world rankings as the brand whose cars almost all car enthusiasts dream of buying. The iconic yellow Ferrari logo hasn’t changed much since the day of its inception — the black horse, depicted in a pose of a lion rampant today is set on a light yellow vertically oriented rectangle with the top part of its frame stylized as the Italian National Flag. The black “Ferrari” lettering in a custom typeface with the recognizable horizontal bar of the “F”, stretched to the right and covering the whole inscription, is set under the image of the horse.
Alfa Romeo (1910 – Today)
Alfa Romeo has been producing cars since the beginning of the 20th century, although the modern name of the company appeared only in 1920. Since the middle of the 1980s Alfa Romeo brand is a part of the Fiat family. ?The cars of this Italian manufacturer boast elegant and recognizable design and is loved by people across the globe for some pretty affordable models. The current logo of the Italian brand does not vary much from the original badge, introduced in 1910: it has exactly the same elements and retains its initial color palette. The circular Alfa Romeo medallion depicts heraldic symbols of Milan, enclosed into a thick frame with the name of the brand inscribed into it.
Fiat (1899 – Today)
Fiat cars began to be manufactured in 1899 thanks to Giovanni Agnelli. To date, the brand has introduced more than 70 different car models. Fiat is known for its sedans and SUVs of recognizable design and pleasant price policy. Fiat can rightfully be considered a record-breaker not only by the number of models produced but also by the number of logos created. However, the company’s latest emblem is the most minimalistic of all. It is a bright red logotype in the corporate Fiat typeface, with flat solid letters set over a transparent background without any framing. The version with the silver lettering on a glossy red and silver badge is still in use by the brand today too.
Abarth (1949 – Today)
Abarth is an Italian manufacturer of civilian and racing cars, founded by Carlo Abarth in 1949. But most of all Abarth is famous for its sports tuning of other brands’ cars and its collaboration with Fiat, improving their popular miniature Fiat 500 and accelerating it to an impressive speed. The visual identity of this small Italian brand has always been very sharp and edgy, as the main symbol of the company is a Scorpio. On the latest version of the Abarth badge, the black mascot is enlarged and drawn in an abstract geometric way on a wide classic-shaped crest in yellow and red, with the top part of the emblem black, comprising the bright square lettering with the name of the brand.
Lamborghini (1963 – Today)
The Italian company Lamborghini, founded in the 1960s as a competitor of Ferrari and Maserati, produces high-performance luxury sports cars. Since 1998, the fancy Italian brand is a subsidiary of German Audi. The golden Taurus from the classy black crest on the Lamborghini logo is there not only as a tribute to the brand’s founder (Taurus is his zodiac) but also as a depiction of the stubbornness with which the Italian manufacturer keeps raising its standards and introducing more and more perfect vehicles to the luxury automobile market. The combination of black and gold also makes the company stand out from the list of its competitors.
Maserati (1914 – Today)
Maserati was founded by the Maserati brothers in 1914 in Bologna and today has produced nearly 20 models of luxury cars, for which buyers from around the world are lining up. The symbol of the company’s motherland, the Italian city of Bologna, has always been depicted on the brand’s logo — it is a sharp and sleek trident, taken from the Fountain of Neptune. For almost the whole history of Maserati, their logo was executed in a blue, white, and red color palette, but lately, things changed and the new badge is drawn in plain black, with the trident set over a cursive logotype in a custom typeface, without any framing.
Lancia (1906 – Today)
Lancia began producing its first cars in 1906, making the brand one of the oldest car manufacturers in the world. Although it’s not as popular worldwide as other Italian brands, the company manufactures safe and high-quality cars in the middle-price segment. Lancia is a pretty conservative brand and the history of its visual identity redesign only seconds this opinion. For many years now the Italian car manufacturer has been using the same logo — a bright blue crest with a silver circle and the brand name on it. This is not a simple circle though, here you can find two sharp vertical lines coming from the top and bottom of the logotype. These lines make the element look like a steering wheel of a car.
Pagani (1992 – Today)
The youngest in this part of the list, Pagani is not only a well-known Italian manufacturer of expensive sports cars but also of carbon fiber. Pagani’s technological developments help make city cars ultra-light and fast. Pagani is a brand of a new generation, and its logo looks very progressive if not aggressive. There is something brutal and sharp in the lines of the logotype and the silver oval badge it is written over. Probably it is the modern custom typeface, or the dots, set all over the badge and resembling bullet holes. Although, there is one softening detail on the logo — a smooth voluminous blue triangle in the upper left corner.
Sweden
Of course, it is very difficult to compete with automakers from Germany or France in popularity of Swedish companies, but in quality of produced cars – is much easier, because the Swedish car industry is known for its reliability, comfort, and safety. Even though Swedish Automobiles has remained in the shadow of the global race for leadership, Germany’s northern neighbor is not inferior to such industry giants as Mercedes or BMW in quality and safety. And the most famous Swedish auto brand, Volvo, today is known all over the globe as one of the safest and most stylish brands in the European automaking industry. Apart from it, Sweden has the highest number of new brands, established in the 2010s, which means, the country has just started its long journey in this segment.
Volvo (1926 – Today)
Volvo is definitely the most famous Swedish automaking brand. This company appeared with the direct assistance of a company specialized in the production of ball bearings, so the name Volvo was formed from the Latin word standing for “Rotate” or “Roll”. Today Volvo has grown to impressive sizes and takes its place on the list of the largest companies in its country. Its logo, composed of a circle with a diagonal arrow in the upper right part, can be seen not only in Europe but all over the globe. The current version of the Volvo badge is executed in flat black lines and looks super stylish and progressive, with the name of the brand written in an elegant serif font, where the bold letters are slightly extended horizontally.
NEVS (2012 – Today)
NEVS is a Swedish brand, which appeared after the discontinuation of the famous Saab, so all the cars of the new company are based on the ones of its predecessor. But with one significant difference — all the cars manufactured by NEVS are electric. The visual identity of the new Swedish company looks as progressive as its approach to vehicle production. The badge is composed of an uppercase logotype in a custom futuristic typeface with minimum details, rounded angles, and softened ends of the bars. Another thing about the NEVS inscription is spacing. There is a lot of air inside and between the lines of the lettering, which makes it look light and fresh.
Polestar (2017 – Today)
Polestar is another car brand from Sweden, that specializes in the production of solely electric vehicles. The company was established by Volvo, so it inspires confidence at first sight. The name of the new Scandinavian automaker is brilliantly depicted in its laconic yet sophisticated logo. Two triangular ticks located diagonally and pointing to the center, making up a four-pointed star, are executed in light gradient silver with a matte surface. The elements have something futuristic in them — like they have been taken off a spaceship, and placed on a bonnet of a car.
Scania (1911 – Today)
Scania is one of the oldest and largest Swedish automaking companies, which is specialized in the production of large and heavy trucks and buses. Although there was a short period, then the company tried to experiment with manufacturing sedans, but it finished quite fast. Scania was once a part of the Saab Scania group, so its logo is closely associated with the Saab one. The redesigned badge still keeps the iconic blue and red color palette and the image of a griffin with its flame-tongue. Although all elements were strengthened and more silver shades were added to the badge.
Koenigsegg (1994 – Today)
Koenigsegg is a Swedish manufacturer of exclusive sports cars. It was founded in 1994 and is named after its founder. The company rightfully takes its place on the list of the most expensive car manufacturers. Since the day of the company’s creation, there has only been one logo used by the brand — a bright triangular crest with a yellow and red rhombus pattern all over it. And only the top part of the crest is painted blue, with a delicate golden symbol at the very top. The crest is usually set above bold black lettering in a custom geometric font with softened angles, with the tails of the three “G”s interrupting the thick black underline of the logotype.
Lynk Co (2016 – Today)
The Lynk Co brand, which began its history in the fall of 2016, is the result of a Swedish-Chinese collaboration. The brand is developed by Chinese Geely and Swedish Volvo Cars (which is also owned by Geely). The visual identity of LynkCo looks like an emblem for a super fancy fashion brand — it is based on a monochrome inscription in the uppercase of a modern geometric font, where the bars of some letters are missing. The same happened to the “O”, it has a small part on the left cut out, which creates an interesting composition with the neighboring “C”.
Uniti (2016 – Today)
Another young brand on the list of Swedish automakers is Uniti, a company, established in 2016 and specialized in the production of mini electric cars, suitable for city drives. Uniti has a very cool and stylish visual identity — its black logotype, written in the lowercase of a custom sans-serif typeface, has a white arched line coming through it and cutting all the letters into two parts. It is like a badge from the future, just like the product, the company aims to introduce to its clients.
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