大多數(shù)大公司的 logo都包含某種意義——要么是對歷史根源的引用，要么是品牌定位或目標的圖形反映，要么是公司管理層的美學愿景。所以，在很多理性上，除了銘文，我們還會看到代表這樣或那樣品質(zhì)的附加符號。
今天我們將談?wù)撚型豕谠谄渲械臉酥尽Ｔ谝恍?logo中，它是主要元素，而在另一些 logo中，它幾乎看不見。但是皇冠總是力量、高貴、自信，當然還有品質(zhì)的象征。在這篇文章中，我們整理了完全不同的 logo，我們將在下面按字母順序討論。
斯米爾諾夫
伏特加的著名品牌斯米爾諾夫(斯米爾諾夫)有一個標志，以標志性的紋章符號雙頭鷹為基礎(chǔ)，頂部有一個小的幾何皇冠。徽章的所有元素都具有干凈的直線和角度，因此極簡風格的皇冠在這里看起來非常合乎邏輯和時尚。斯米爾諾夫冠的三個三角形峰伴隨著三個指向鳥尾的大三角形。
加拿大干
這種受歡迎的加拿大軟飲料有一個非常豐富多彩和多汁的標志，頂部裝飾著一個有趣的皇冠。畫在光滑的綠色，它支持一個廣泛的黃色和白色徽章的框架，擴大的紅色字體穿過它。皇冠有五個尖尖的山峰，上面有小球體，中間的山峰比其他四個高，而左邊和右邊的山峰比相鄰的兩個高一點。
皇家加勒比國際公司
皇家加勒比國際公司是一家經(jīng)營游輪業(yè)務(wù)的公司，所以它的視覺形象是其活動的完美體現(xiàn)奧拉西奧塔利導(dǎo)向矩形分為三個部分：左邊帶有 logo的深藍色圓圈，帶有公司名稱的淺藍色寬矩形，以及帶有大寫"國際"標語的黃色窄矩形。該公司的標志由一個白色的幾何冠組成，是一個底部為三角形的錨的頂部。
東方
日本手表制造商東方對其標志中的傳統(tǒng)徽章設(shè)計進行了非常棒的現(xiàn)代詮釋。這面盾牌被放在兩只兇猛的獅子之間，由一個寬的實心皇冠裝飾，皇冠上有四個頂端有小圓圈的山峰。用于表冠的顏色也用于大寫東方 logo中的粗體襯線字體，設(shè)置在圖形部分下。因此，它增加了平衡和均衡的徽章沉重的部分，使它看起來和諧。
阿爾法羅密歐
這家著名的意大利汽車制造商使用紋章海軍陸戰(zhàn)隊作為其主要標志，上面的皇冠只是復(fù)雜而激烈的構(gòu)圖中的一個小細節(jié)。抽象地繪制在一條蛇的頭部上方，鑲嵌在銀色背景上的銀色光澤中，因此更像是一種精致的伴奏，強調(diào)了品牌的歷史和傳統(tǒng)。阿爾法羅密歐烏鴉是卓越的象征。
舊自治領(lǐng)君主
來自老自治領(lǐng)大學的運動隊的名稱中的"君主"部分被描繪在他們的皇冠形狀的標志上。王冠被放在一只獅子的頭上，在 logo上方繪制成藍色和灰色，下面用一條灰色的細帶下劃線，上面有白色大寫的"大學"字樣。這種動物看起來非常好斗和危險，它頭上的王冠只是提升了這些感覺。
特點
這個以明信片和玩具聞名的標志性美國品牌的標志中也有一個皇冠，在這里，這個符號與可識別的草書字體一樣重要。標志的兩個元素都是純黑色，背景透明，但有時皇冠可以用金色繪制霍爾馬克徽章上的皇冠有細而尖的頂點，上面有小圓點，下面有一個水平延伸的橢圓形。這個橢圓形看起來更像一個光環(huán)，為徽章增添了特定的魅力。
尼斯（法國城市名)
尼斯運動俱樂部的皇冠幾乎看不見。一只淺金色的鷹，手持帶有紅色垂直條紋的黑色羽冠，手持一條上面有日戳的白色絲帶。黑色保護罩的頂部設(shè)置有清晰的無襯線字體的白色粗體字。至于皇冠，它是用同樣的金色繪制的，就像那只鳥一樣，放在頭頂上方稍遠的地方。它很小，有五個山峰，用五個圓圈裝飾。
橘子杯
橘杯標志； logo上的皇冠，犀利俏皮。畫在橙色水果的對角線上，放置在藍白相間的冠的底部，以較淺的橙色執(zhí)行，白色和藍色的輪廓，由右邊的兩片綠葉裝飾。這里的皇冠看起來更像一個果汁飛濺，顯示了夏季的氛圍和有趣的快樂心情。其中一幅王冠圖案完美地融入了現(xiàn)代友好的視覺識別概念。
女王
傳奇樂隊女王的標志上不止有一個皇冠。徽章的中心部分是一個帶有拱形線條的擴大的皇冠，它被包圍成一個垂直取向的橢圓形。在這枚獎?wù)碌膬蓚?cè)，有兩只獅子，每只頭上都有一個沉重的皇冠。左邊的皇冠更具幾何形狀，有三角形的山峰，而右邊的則更優(yōu)雅光滑。
薩博
在瑞典汽車品牌薩博的標志上，皇冠放在一只獅鷲的頭上，畫在一個圓形徽章上，徽章周圍有雙圓形輪廓，上面有粗體的無襯線字體。表冠由黃金制成，在某些版本中，其顏色由 logo的顏色決定。薩博皇冠有三個裝飾華麗的山峰，邊緣柔和，看起來非常精致別致。
沃斯坦納
瓦爾斯坦納是另一個啤酒品牌，它使用皇冠作為其標志的主要元素之一。該品牌的徽章采用優(yōu)雅的白色、淺金色和黑色調(diào)色板，中間是實心的金色圓圈，周圍是金色和黑色輪廓的巨大白色框架。黑色 logo采用哥特式字體，上方飾有精致的金色和黑色皇冠。
布拉加
多年來，葡萄牙足球俱樂部一直使用一種傳統(tǒng)的紋章標志，而王冠一直是該標志的一個重要元素。頂部呈拱形，支持徽章底部的圓形輪廓，使構(gòu)圖非常平衡。皇冠本身有五個山峰，風格化為塔樓，帶有方形元素，看起來穩(wěn)定甚至野蠻，同時反映了俱樂部的歷史根源。
辛辛那提
字體辛辛那提足球俱樂部的徽章上也有一個皇冠，雖然不太容易看到。醒目的白色幾何皇冠放在一只白色獅鷲的頭上，繪制在一個現(xiàn)代冠飾的底部，背景為橙色。與其他徽章上的相同符號相比，辛辛那提皇冠非常嚴格和簡約，這也是它更有趣的地方。
星巴克
字體另一個超級著名的商標是星巴克。標志性的黑白美人魚雕像被放置在圓形大廳的中央，有一個寬闊的綠色框架，頭上有一個巨大的五峰皇冠。中央的山峰被風格化為一個巨大的實心五角星，王冠的其他四個山峰被美人魚尾巴的分叉末端所平衡。
皇家皇冠
加拿大威士忌品牌的名稱對其標志上的內(nèi)容沒有留下任何疑問。當然，這里的皇冠占主導(dǎo)地位。它被放在草書字體上方的枕頭上，看起來優(yōu)雅而圓滑。盡管皇家皇冠視覺 logo的官方調(diào)色板是黑白的，但徽章大多可以被視為非常"皇家"的紫色、金色和紅色組合，這使皇冠看起來更加時髦。
標準列日
來自比利時的職業(yè)足球俱樂部標準列日有一個非常復(fù)雜的金色和紅色標志，由于白色元素的存在，它充滿了空氣。窄而光滑的冠部有一個右上部分，伴隨著三個尖頂?shù)墓?，中間一個上面有一顆優(yōu)雅的星星。每座山峰都有一條非常細而尖的尾巴，它平衡了星星的微弱光線。作為標志的主要部分，它垂直分為兩部分——金色字母組合在右邊，純紅色部分在左邊。
多倫多馬林魚
加拿大曲棍球俱樂部多倫多馬林魚將王冠作為其標志的核心元素，放在藍色楓葉上，并輔以細細的白色點綴。這里的皇冠是用黃色、藍色和紅色制作的，底部有一個有趣的花卉裝飾，在較寬的黃色部分有不同的藍色十字架圖案?；使诘捻敳恳灿墒旨苎b飾，整個構(gòu)圖以細細的紅色輪廓為特色。
曼徹斯特君主隊
曼徹斯特曲棍球隊的標志已經(jīng)不存在了，但它也有一個皇冠，盡管這不是你在這個徽章上注意到的第一件事。該標志的特點是一個放大的白色銘文，在黑色和灰色的雙重輪廓中，重疊著一個同色系的獅子漫畫頭像。在獅子的頭上，有一個灰色的皇冠，由于動物的灰色鬃毛，幾乎看不見。
豐田皇冠
皇冠是豐田的標志性車型之一，它的發(fā)動機蓋上有一個非常別致和現(xiàn)代的徽章。這只是一個三維的銀冠，垂直定向，略窄，向外展開，頂部有一個銀十字裝飾?；使谟伤膫€寬的垂直元素組成，所有的負空間都是黑色的。這個標志除了象征卓越和質(zhì)量的巨大皇家標志之外別無它物。
孔普羅特
孔洛特是一個來自德國的珠寶品牌，它有一個非常有趣和復(fù)雜的標志，充滿了細節(jié)。它是一個淺橄欖色的垂直方向的橢圓形，所有的元素都是綠金色的。標志的框架以品牌名稱為特色，帶有一些醒目的圖案，而中心部分描繪了一只風格化的青蛙，上面有皇冠。這個徽章上的皇冠看起來很不尋?！牡撞垦b飾有一個小十字架，并且在皇冠上有一個鏤空的圓圈。
圖堡
著名的圖堡啤酒的標志是基于一個強大的幾何襯線字體大寫的粗體綠色字母，華麗的經(jīng)典皇冠由一個輕便的金色標語下劃線。圖堡王冠以金色、紅色和黑色繪制，并有幾顆白色和紅色的圓形和方形寶石裝飾?；使诘捻敳坑幸粋€白色和紅色的球體，上面有一個優(yōu)雅的金色十字架。字母的輪廓和"由丹麥皇家法院指定"的銘文支撐著王冠的金色陰影。
埃米利奧普奇
我們習慣于看到這個著名時尚品牌使用的簡潔的文字標志，但它的官方版本也有圖形部分。這是一個程式化的細線字母組合，看起來像一只抽象的蝴蝶，上面有一個大而醒目的皇冠。埃米利奧普奇的皇冠是最引人注目的元素，它有一個寬闊的底部，以及優(yōu)雅華麗的山峰，向不同的方向削尖。五座山峰中的中間一座是最大最高的。
高尚的
英國跑車制造商高尚的有一個非?？岬娘L格化皇冠作為其主要徽章的一部分。該 logo由黑色輪廓的實心黃色橫幅、上面的黑色大寫字母以及上方的黑色圖形 logo組成。 logo描繪了兩條水平線，上面有兩個鏡像字母N .四個黑色的實心點位于字母豎線的上方，形成一個皇冠。
洛杉磯國王隊
來自洛杉磯的全國曲棍球聯(lián)合會(National Hockey League)隊的標志大膽而野蠻，非常簡約而簡潔。純黑吊墜分為兩部分——頂部是風格化的白色“拉”字樣，底部是帶有白色輪廓的詳細黑色表冠拉金斯?；使诓捎脗鹘y(tǒng)的拱形頂部，但也有直而銳利的線條，使其看起來前衛(wèi)而有力。
亨利勞埃德
專業(yè)生產(chǎn)男裝的英國品牌亨利勞埃德(亨利勞埃德)有一個非常優(yōu)雅的經(jīng)典標志，由一個大寫的襯線標志和一個字母組合組成，包圍在一個圓形的花環(huán)框架中，頂部有一個時尚的擴展皇冠。這里的皇冠看起來很有男人味，支撐著品牌的本質(zhì)。用黑色直線畫出，頂點上有十字，它的底部有一條水平直線，這增加了自信和殘忍。
皇家監(jiān)獄
世界上最大的寵物食品制造商之一皇家監(jiān)獄的徽章上也有一個很酷的風格化皇冠。這個鮮紅色標志上的皇冠由兩條拱形線組成，構(gòu)成了銘文兩部分之間的橋梁，上面有五個山峰，每個由兩個實心圓組成。這是我們名單上最不尋常的皇冠之一，它看起來既現(xiàn)代又友好，還讓人想起了狗爪子。底部的拱形線條具有不同的厚度。
科雷奧斯
抽象而超酷的皇冠來自西班牙郵政局科雷奧斯的視覺 logo，是對其歷史淵源的致敬，也是該局在18世紀中葉成立的象征。皇冠用加粗的藍色線條繪制，由拱門組成，中間有一條粗豎線，上面有一個小實心十字架?；使诘牡撞烤€條設(shè)置在離其主要部分稍遠的位置，為形象增添了空氣和個性。
閱讀皇室成員
閱讀皇室徽章以紫色和銀色為主色調(diào)，以一個獅子頭的形象為基礎(chǔ)，這個動物看起來很嚇人，很有攻擊性。獅子的臉被繪制成漸變的銀色陰影，由黑色王冠上的小銀釘來平衡，黑色王冠放在動物的頭上。四個尖尖的王冠以銀色勾勒，被一條水平的拱形線分成兩部分。
阿納斯塔西婭貝弗利山
美國美甲化妝品品牌有一個非常優(yōu)雅的帶有烏鴉的標志，這個標志是作為主要元素的延伸繪制的，風格化的字母A .優(yōu)雅和女性化的品牌本身，皇冠是設(shè)置在頂部的蝴蝶字母，使它看起來尖銳和現(xiàn)代，并喚起質(zhì)量和良好的品味。包括皇冠在內(nèi)的整個徽章都是黑色鑲嵌，顯得威武別致。
魯伊納特
法國頂級香檳品牌魯伊納特的標志是徽章的主要元素。但如果你仔細觀察它精致的金色線條標志，你會看到在傳統(tǒng)的波狀冠上有五個山峰，兩側(cè)是兩只兇猛的獅子。冠部略微水平延伸，在其頂點上方有五個圓圈?；照碌募毥鹕喞c兩層下劃線中的細線相得益彰。
英超
在英超聯(lián)賽的標志上，皇冠不是中心元素，而是附加元素。這是畫在一個強大而高貴的獅子的頭上，線條清晰，但尺寸較小，左邊是簡單的兩層銘文，全形狀無襯線字體，字母圓形，線條直切。獅子的皇冠有五個三角形的山峰，非常簡單干凈。這個符號強調(diào)了動物的力量。
胡斯瓦爾納
著名的歐洲摩托車品牌胡斯瓦爾納的 logo皇冠非?？犰懦橄蟆Ｋ踔敛豢偸潜灰暈榛使?，尤其是考慮到公司的專業(yè)化。釷
The visual identity of the sports club from Frankfurt looks very confident and modern, even though it is based on the traditional heraldic elements. The secret here is in the perfect balance between the thickness of the lines and the brightness of the red color. The main element of the circular badge is a stylized bird with the flame coming out of its beak, and a small crown with three peaks set at a pretty significant distance from its head.
The bold modern logotype of the famous jewelry brand Pandora is all about the self-sufficient stable letters, written in thick lines with very small sharp serifs on the ends of the bars. Although, this heavy inscription looks much lighter and more elegant due to the small sharp crown drawn above the letter “O”. The crown has three long pointed peaks and is divided horizontally into two parts with thin white lines.
The American industrial company Terex has a very modern and minimalistic geometric icon, where several figures merge into a crown. Executed in pinkish-red, the crown is formed by a rhombus, two triangles, and a horizontally stretched rectangle as the base, set on a white background and enclosed into a black square frame. The emblem is placed on the left of the massive sans-serif logotype in the uppercase.
The iconic British cosmetic brand Rimmel had a very stylish logo in black and red, with the uppercase lettering in a fancy sans-serif font, a delicate uppercase “London” underline in red, and an ornate red crow above the first letter of the logotype. The Rimmel crown has many lines of different thicknesses, most of them are arched and curved, balancing the straight bars of the black letters.
KLM is a reputable air carrier from the Netherlands, which has a very recognizable logo in a bright shade of blue. The KLM badge is composed of a massive modern and clean logotype in sans-serif, accompanied by a stylized geometric crown above it. The crown on this logo looks truly unique, with four solid circles set above the thick horizontal line, and under the small straight cross. The length of the line is less than the length of four circles, which makes it look like a classic crown.
Royal Air Maroc is one of the largest air carriers in Morocco, and the “Royal” part of the airline’s name is depicted on its sophisticated badge, executed in red and white. The stylized crown is set above the circular medallion with a huge five-pointed star in it. The roundel has two geometric wings, spread to the sides, and a two-leveled logotype under the graphical part, written in two languages.
The famous international hotel chain Ritz Carlton has its logo executed in a traditional concept, with the bold serif inscription in the uppercase placed under an elegant emblem with the lion and the crown. Although, in the emblem of the company the crown is not placed on the head of the lion. It is the head of the animal, drawn in profile facing to the left, drawn above the black crown with five peaks and the central one stylized as a cross.
Although the men’s fashion brand Louis Philippe was born in India, its logo looks very European and exquisite. The crown above the elegant serif logotype in the uppercase looks pretty delicate, as has narrow contours, but its solid black color adds confidence, which is enhanced by a thick black underline. The top part of the crown features thin and sleek arched lines, and two tiny vertical strokes, making it sharper and more modern.
Pininfarina is an Italian brand, and like everything Italian, it pays a lot of attention to its visual representation. The logo of the brand logo extremely sophisticated and exquisite, showing different shapes and styles, which come together very balanced and harmonious. The badge, composed of a geometric crest and a stylized lowercase logotype, has a very small crown complementing it, placed on top of the crest and drawn in red and blue.
Krone is a German manufacturer of agricultural machinery, which got its name after its founder, Bernard Krone. The graphical element on the badge of the company is not always seen as a crown, as it is pretty abstract and minimalistic. The Krone Crown is composed of a vertical line flared to its top, and forked, underlined by a trapezoid and accompanied by two bold arched lines on the sides.
Which symbols, if not the crown, should the king of pop music, Michael Jackson, have on his badge? The logo of the iconic musician is composed of an elegant monogram, with the “J” overlapping the middle vertical bar of the “M”, and a clean geometric crown placed above its hat. All elements are drawn in plain black, which elevates the sophistication and style of the badge. The crown here has five solid triangular peaks, and small black dots attached to the top point of each peak. The badge looks timeless and exquisite.
The visual identity of the Dutch telecommunication company, KPN, also has a crown symbol as one of the main elements. The smooth and elegantly drawn crown is set on a medallion, formed by three voluminous drops, drawn in different shapes and colors, with a three-dimensional transparent structure. The crown itself is executed in thick white lines,? with straight cuts, softened sides, and a small white rhombus set above its central axis. As for the lettering, it is written in the lowercase of a bold and modern sans-serif typeface, with the shapes of the letters slightly extended, and the lines cut straight. The logotype is set in an intense shade of blue.
The visual identity of HM Revenue Customs, the governmental agency of the UK, features a simple and elegant style, with a pretty minimalistic composition, depicting a lightweight emblem, set on the left from the two-leveled lettering in a laconic sans-serif typeface. The emblem here is a classic crown with lots of small elements, drawn in dark turquoise on a white background, and enclosed into a circular frame of the same color. The lettering is also executed in the same hue of turquoise, which makes the badge calm and balanced.
The baseball team from Missouri has its modest logo decorated with a golden crown on top. The dark crown with four peaks supports the Royals in the name of the team and adds a new color to its blue and white palette. The crown is separated from the solid blue pennant by a thin white line, which adds a little air to the massive intense composition of the Kansas City Royals badge.
The logo of the online game Clash Royale uses a crown as one of the main elements. It is drawn in a three-dimensional way, in a traditional yellow-gold color with some gradients. It is set on a sharp geometric crest with a blue wooden texture and a bold gold frame and accompanied by a massive stylized inscription written on two levels on the left from it. The “Royale” part of the logotype is also executed in gold shades, supporting the crown, and making it look more significant and bright.
The logo of the Disney Princess Ultimate Celebration has a very elegant and unusual crown, with its four peaks composed of several small geometric elements, most of which have rhomboid shapes. The crow is arched above the iconic Disney logotype, which is set above the three-leveled inscription, written in the same shade of gold, as the graphical part. The whole composition is placed on a solid black rhombus, which supports the geometry of the crown.
Mississippi RiverKings is the name of a former hockey team, which stopped its existence in 2018. The club has a very bright and modern badge, with the stylized white “M” placed on a triangular black and yellow crest, with a massive geometric crown on top. The crown was set in yellow and white, with a bold black outline, creating a strong contrast.
The crown on the Bombay Sapphire logo looks truly Royal and chic. Drawn in gold and set on the top of the bright blue gem, the symbol supports and enhances the luxurious concept of the badge, adding confidence and elegance to it. The style of this crown is very classic — with an ornate top part and many decorative elements, yet without any additional gems or color accents, as the sapphire makes up the main part of the emblem.
The crown on the badge of the famous beer brand, Krusovice, is drawn in a very elegant and classy way, using gradient gold and red shades. It is set on top of a wide ribbon-like banner, and surrounded by a bold black datemark, pointing to the establishment of the company. The color palette of the crown is fully supported by the main element of the logo, which is set in gradient red and framed in gold.
The visual identity of the raspberry liquor from France also has an image of a crown in it. The logo of Chambord is composed of two independent parts, the bold smooth lettering, and the classic circular seal, with the crown drawn in thin gold lines in the middle, and enclosed into a double gold frame with uppercase lettering around its perimeter. The Chambord crown looks very classy and heavy, being a perfect graphical representation of royalty.
The visual identity of the football club from Galicia is based on traditional elements, which have stayed on the logo of Deportivo La Coru?a for many years without any massive changes. At the very beginning of its history, the club was granted the “Real” title, which is “Royal” in Spanish, so it’s more than logical, that the top of its flag logo is decorated with a massive red and gold crown. It is drawn in smooth solid lines and looks very powerful and bright.
One more football club with a crown on its logo is the Spanish Real Sociedad. The crown here is placed right on a beige ball, with the blue and white flag weaving around it. The Real Sociedad crown is large and bright, drawn in red and gold, with several small gems around the base, and a small black cross on top. Because of the pretty modest and calm color palette of the main part of the badge, the crown became the first element you see, when looking at this logo.
On the logo of Burlington Royals, the crown is one of the main elements. First of all, it supports the “Royals” part of the baseball club’s name, set on top of a blue pennant with the bold white capital “B” in a traditional serif typeface. The crown is drawn in calm gold, with some pinker hues, and has four peaks, decorated by four solid circles above them. Clean lines, no gradients, and minimalistic geometry make the Burlington Royals badge very stylish.
The crown on the badge of the football club Qarabag is very small and elegant but catches an eye from the first second. It is set on the top part of the inside of the white classic crests with a double blue and gold outline. The golden crown with five barely visible peaks and five massive solid circles above them. The golden five-pointed star above the peak of the crest is balancing the golden crown and is complemented by numerous small stars under the main element of the crest.
Probably the most famous brand of Champagne in the world, Mo?t Chandon, also uses an image of a crown for its visual identity. The delicate gold crown is set in the middle of the top line of the logo, above the black uppercase inscription, which is underlined by the “Champagne” lettering in the gold capital letter. The whole composition is supported by a solid gold star, which is set on one vertical line with the crown.
Royal Mail is the British postal service, which was established by King Henry VIII at the beginning of the 16th century. And this tribute to the service’s roots is placed on its logo in the shape of the crown, drawn three-dimensionally in gold and red, with small turquoise gems all over it. The crown is placed on a white rectangle, which is set vertically on a solid red background, crossed by the banner with the yellow outlined logotype.
Another iconic football logo with the crown as one of the main elements is the badge of Real Madrid, one of the most famous clubs in Spain. The very ornate crown in red and gold is full of small decorative elements, with rounded and rhomboid gems in white, blue, and red all over the golden lines. The crown is placed on top of the circular badge with a stylized monogram. The badge is set in gold, white, and blue, lacking only red shade from the palette of the crown.
The Real Betis football club has a very bright and colorful badge, with the vertically striped triangular banner, having a circular element with the stylized monogram in the center, and the crown, set above this circle, as a representation of the Royal title of the club. The crown is drawn in a rounded shape and set in a yellow and red color palette with a very small dot on the top of it. The yellow lines of the crown are supported by the golden frame of the circle and triangle.
Another Spanish football club, which was granted the royal title is Espanyol. Competing in La Liga, the club shows itself as a very confident and successful one and uses a very bright circular badge with a massive red and yellow crown on top. The crown on this badge is drawn in thick solid lines, with just one small detail — a delicate yellow cross above it. The lines of the crown look like stripes, which are supposed the blue and white stripes in the center of the logo.
The Real Salt Lake logo is composed of a solid blue crest in a double red and yellow framing, a stylized monogram in the palette repeating the frame, a white and red football at the bottom of the shield, and a bold elegant crown above the lettering, drawn in a bright yellow color. The crown is arched and extended horizontally, having three large peaks and two small triangular ones. It looks very sophisticated and strong at the same time.
The visual identity of the famous beer brand, Corona, is fully based on the depiction of a crown, as it’s not only a symbol of power and excellence but also the name of the company. The crown from the Corina logo is drawn in flat yellow lines and set above the dark blue lettering with sharp gothic elements. The graphical part is horizontally extended and slightly flattened, with a bold massive cross on the top point.
One of the most famous logos with a crown is the badge of Rolex, the brand of luxury watches. Drawn in dark gold above the moss-green lettering in the uppercase of an elegant serif font, the Rolex crown is tall and narrow, with five sharp elongated peaks and five solid enlarged circles above them. The bottom part of the crown is colored white, which adds more air to the composition.
Scania is another Swedish car brand, which was once merged with Saab, and still uses its logo with the red griffin in a golden crown set on a solid blue roundel. The difference between these two badges is in the additional contouring, and if the Saab logo is rounded, on the Scania one it is more triangular, making the insignia look like a steering wheel. The background of the roundel and the massive letters of the logotype are set in one shade of blue, so the bright red crown on the red griffin’s head is very eye-catching.
The air carrier from Jordan, Royal Jordanian, has a very elegant badge in smooth gold shades, with the two-leveled lettering on the left, and a massive sophisticated crown on the right. The crown has arched lines and a straight bottom part, which adds a sense of stability and confidence to the image and the overall badge. The small element, pointing up, is placed on top of the crown between the two central arches.
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