視覺識別與形狀和幾何元素的成功運用有很大關(guān)系。有時這些形狀可以讓你傳達標志的基本概念。如果徽標包含簡單的形狀，則更容易記住它。這種說法的基礎(chǔ)是對人腦功能的理解。此外，隨著來自各方面的大量信息，一個人很難專注于復(fù)雜的事情。簡單和吸引人的標志勝出。我們的注意力更快地集中在他們身上。因此，這些標志將以復(fù)雜或不規(guī)則的形狀領(lǐng)先于它們的"競爭對手"。

如果我們談?wù)搱A的象征意義，那么它是與完整、無限聯(lián)系在一起的。這個數(shù)字的這種象征性表現(xiàn)在品牌識別和其他方向和行業(yè)（例如，美術(shù))。

更詳細地分析品牌標識中圓圈的象征意義，值得注意的是其這樣的含義：

公司活動的指示；

強調(diào)她的流動性、動態(tài)性和趕時髦的能力；

促銷概念和品牌下提供的產(chǎn)品的完整性。

讓我們來看一些使用圓形標志的例子。

[lwptoc]

[食品]百事可樂（一種飲料的商標名稱)

美國品牌百事可樂是該領(lǐng)域最大的公司之一。在百事可樂的標志中，圓圈更像一個地球儀。在這里，很自然地，重點是公司的規(guī)模、知名度和認知度。藍色、白色和紅色的組合看起來很有趣，而且對比鮮明。它吸引注意力。這里使用的品牌標識的當(dāng)前趨勢是將強烈的色彩與極簡主義相結(jié)合。所以，徽標看起來很亮，但又不會超載不必要的細節(jié)。

辛德勒

這家瑞士公司專門生產(chǎn)自動扶梯和電梯。自1874年成立以來，它有著非常堅實的歷史。一個世紀后，該公司進入了北美市場。今天，它在100多個國家都有代表。

和以前的許多例子一樣，這個標志在這里被更新了幾次，但是它的核心思想自1910年以來一直沒有改變。

該公司擁有悠久的歷史，仍然忠實于其非常珍視的傳統(tǒng)和活動原則。迅達的視覺風(fēng)格傳達了對細節(jié)的關(guān)注，這在制作的各個階段都得到了保證。

奇怪的是，在最初的36年里，這家公司沒有標識。第一個會徽的作者是馬克西姆查特爾。這位年輕的藝術(shù)家屬于辛德勒家族，所以他成功地傳達了公司定位中的所有含義。

會徽呈圓形，一直延續(xù)至今。作為卓越的象征，圓圈經(jīng)常被用于品牌的視覺識別中，迅達也不例外。有一個指南針表明企業(yè)屬于下半部分的架構(gòu)部分。題詞"1874"見證了品牌的悠久歷史，也是對品牌根基的致敬。

今天，該公司支持創(chuàng)新，這體現(xiàn)在其標志的當(dāng)前格式中——用于抽象圓形標志的金屬色。指南針失去了以前的樣子；只剩下輪廓了。與此同時，對于那些不了解該公司原始歷史的人來說，這個符號的含義變得更加多維；這個三角形元素可以與頂部相關(guān)聯(lián)（反過來，暗示質(zhì)量的頂峰)。底部是用優(yōu)雅的紅色字體顯示的公司名稱。

萬事達信用卡

著名的支付系統(tǒng)萬事達卡在其標志中使用了兩個重疊的圓圈。同樣重要的是幾何形狀與顏色的成功結(jié)合。紅色和橙色的組合看起來令人印象深刻。

如果我們從顏色在標識中的象征意義的角度來分析這個標志，那么它傳達了一個相當(dāng)強有力的信息：

紅色傳達喜悅和激情；

黃色增加了繁榮的象征。

如果我們分析這個意義時考慮到標志使用的領(lǐng)域，那么一切都變得很符合邏輯。

施樂復(fù)印（法)

這家來自美國的公司，以其名字而聞名，已經(jīng)成為全球同行業(yè)的領(lǐng)導(dǎo)者之一。該公司提供的復(fù)印機優(yōu)化了許多辦公室、教育機構(gòu)、圖書館和其他需要復(fù)印文件、書籍和期刊片段以及其他信息的機構(gòu)的工作。

施樂公司也使用圓形標志。里面有一個程式化的x，讓人想起公司的名字。乍一看，這個想法似乎很簡單。但其高質(zhì)量的執(zhí)行使標志明亮，難忘，有吸引力。

達美樂比薩

達美樂披薩——是美國最大的餐飲公司之一，經(jīng)營著一個龐大的披薩店網(wǎng)絡(luò)。多米諾骨牌的理念是通過形狀和顏色的對比來傳達的。與多米諾骨牌相關(guān)聯(lián)的矩形如果沒有內(nèi)部的圓圈將是不完整的，而圓圈給了該形狀所期望的外觀。此外，白色、藍色和紅色的對比看起來令人印象深刻。這是一個相當(dāng)受歡迎的組合；我們已經(jīng)在上面的百事可樂標志中考慮過了。但在這里，這些顏色被有機地"縫"進了主體構(gòu)圖中。

MegaFon

這家俄羅斯電信公司在本國和國外都很出名。這個圓圈在這個巨人的標志上一次用了五次。首先，會徽本身是圓形的。其次，小圈子在其內(nèi)部要素中發(fā)揮功能性作用。這個標志背后的想法是，它描繪了一個會說話的人。其中一個圓圈象征一只眼睛，標志另一部分的三個圓圈象征連接。

無線電小屋

這家專營電子產(chǎn)品的公司成立于1921年，一直存在到2015年2月。1939年，該公司發(fā)行了第一份目錄。自成立以來，該公司的發(fā)展經(jīng)歷了起起落落。盡管如此，2014年對該公司來說還是危機重重的一年。公司破產(chǎn)了。

我們將分析她的標志，因為它像這個系列中的其他標志一樣使用了一個圓形。

標志以一個紅色圓圈開始。以負空間為背景，里面是公司名稱的大寫字母。有趣的是，它不在中間，而是更靠近左邊緣和下方。這個視覺裝置吸引了人們的注意力。接下來是黑色的公司名稱。

Knirps

這家來自德國的公司以生產(chǎn)高質(zhì)量的雨傘而聞名。該公司自1928年成立以來，歷史悠久。標志上的巨大紅點不僅是標志本身的重要組成部分。它也是品牌身份不可或缺的一部分。公司運營的最初幾年，圓圈是白色的，后來品牌的設(shè)計師把它變成了紅色。對了，Knirps雨傘的一個顯著特點就是都有一個紅色的按鈕。因此，徽標在概念上與產(chǎn)品相關(guān)，這是一個很好的解決方案。

倫敦地鐵

倫敦地鐵于1863年開通。從那一刻起，他經(jīng)歷了很多。盡管如此，它仍然正常運行至今，是城市交通基礎(chǔ)設(shè)施的重要組成部分。

一個顯著的事實是，倫敦地鐵是世界上第一個。還有——它是地球上最大的地鐵之一。它由11條線路組成，全長402公里。45%的地鐵在地下。

如果我們談?wù)搨惗氐罔F的平面設(shè)計和身份，那么在這里，我們也將看到會徽，它是基于一個圓形。在地鐵存在的許多年里，其標志的設(shè)計已經(jīng)改變了許多次。它是一個內(nèi)部有負空間的紅色圓圈，與一條帶有"地下"字樣的藍色寬條紋水平相交?？雌饋砗苡行停驗?，一方面感受到了公司的扎實，另一方面更新了身份，以符合我們這個時代的潮流。

美能達

日本美能達公司專門生產(chǎn)照相機、照相機配件和其他幾種設(shè)備。美能達的標志定期更換，但這個圓圈已經(jīng)使用了很長時間——從70年代開始。這個標志的象征意義非常有趣，因為它象征性地代表了光線照射的地球。這表明了該公司的規(guī)模及其在世界范圍內(nèi)的認知度。

索尼愛立信

1876年，年輕的瑞典人拉斯馬格納斯埃里克森和他的同事兼戰(zhàn)友卡爾安德森一起創(chuàng)辦了修理電報和信號設(shè)備的車間。這位大師來自一個多子女的低收入家庭，有在礦山和其他公司工作的經(jīng)歷，對待工作非常勤奮。拉斯馬格努斯每天工作12小時。他的工作沒有白費，他發(fā)明了臺式電話——一種在當(dāng)時帶有話筒和磁電機的新設(shè)備。

1901年，愛立信辭去了公司負責(zé)人的職務(wù)。有一段時間，他是董事會成員，之后他把生意委托給合伙人，賣給他們他的股份，去實現(xiàn)他那段時期的夢想。57歲的拉斯馬格納斯開始實施全電力農(nóng)場的想法。同時，愛立信的歷史并沒有在它的思想啟發(fā)者退休后結(jié)束。該公司與時俱進，在21世紀初，它是世界上第三大最受歡迎的手機制造商。但生產(chǎn)現(xiàn)場發(fā)生火災(zāi)，導(dǎo)致?lián)p失較大。為了保持其地位，愛立信正在與日本巨頭索尼合并。

索尼愛立信的圓形標志甚至獲得了它的名字——"液體能量"。這個標志；徽標的好處，一方面是未來主義，一方面是辨識度。立體效果與標志的清新和明亮相得益彰。這個標志被認為是21世紀最有趣的標志設(shè)計之一，這并不是沒有道理的，其中成功的現(xiàn)代圖形體現(xiàn)在金屬色和不同色調(diào)和梯度的綠色中。

威斯汀豪斯

這家美國企業(yè)經(jīng)營核能工業(yè)。它成立于1999年。公司標志本身被圈在一個圓圈里W字母的頂端還有三個小圓圈。設(shè)計師在這里做得很好，因為這個標志的意義是多維的。一方面，字母的風(fēng)格化使其與核鏈相關(guān)聯(lián)。另一方面，它看起來像一頂王冠，象征著體面和可靠。

如果從配色上分析，那么標志；徽標中的藍色看起來非常合適。它通常用于品牌識別，以強調(diào)專業(yè)性、一致性和其他賦予其聲望的優(yōu)勢。

照片墻

這個標志中使用的杯子起到裝飾和功能的作用。這些都是相機的元素，代表品牌徽標.今天，Instagram是一個社交網(wǎng)絡(luò)，被用作一種商業(yè)平臺。許多專家在那里出售他們的服務(wù)，制造商出售他們的商品。然而，這個社交網(wǎng)絡(luò)原本是一個分享照片的地方。所以選擇相機作為標志；徽標是有原因的。明亮可愛的漸變色讓標志；徽標充滿現(xiàn)代感。

七喜

該品牌因其碳酸飲料而在全球許多國家聞名。標志中使用了許多圓圈——一個大圓圈內(nèi)有單詞“向上”，許多小圓圈象征著泡泡。這是一個相當(dāng)成功的風(fēng)格解決方案，基于公司提供給消費者的產(chǎn)品。簡而言之，標志是有趣的，有吸引力的。并且從語義的角度來看，它也是相當(dāng)大的。

保持的過去分詞

霍爾登公司成立于1858年。繼續(xù)談?wù)撨@家澳大利亞汽車制造商的成功是合乎邏輯的，但就在最近，這家企業(yè)不復(fù)存在了。起初，公司是獨立的；當(dāng)時，它是著名的工業(yè)巨頭通用汽車公司的一個結(jié)構(gòu)部門。

如果你追溯公司的起源，那么它是由移居澳洲的英國移民詹姆斯亞歷山大霍爾登創(chuàng)建的。該公司的第一個標志是一匹馬。此外，品牌所有者并沒有就此止步，還訂購了一個華麗的真人大小的馬雕像。它是由天然木材制成的，矗立在公司的入口處。因此，詹姆斯亞歷山大霍爾登向他的潛在客戶展示了他的公司生產(chǎn)馬車設(shè)備。

這只獅子后來出現(xiàn)在了企業(yè)的標志上——多年來，當(dāng)該公司擴大產(chǎn)品范圍，開始生產(chǎn)汽車車身時。

隨后，考慮到當(dāng)時的趨勢，標志進行了現(xiàn)代化。盡管如此，這個關(guān)鍵的想法，反映在圓形會徽與獅子的形象，一直保留到最后的企業(yè)的工作。這個概念的力量和完整性是這個制造業(yè)巨頭的特征，它已經(jīng)在市場上生存了超過一個半世紀。

人的本質(zhì)

Debian GNU/Linux創(chuàng)立了人的本質(zhì)品牌典型的接管了開發(fā)人員和產(chǎn)品贊助商的角色。我們談?wù)摰氖强捎糜趥€人電腦、筆記本電腦和服務(wù)器的操作系統(tǒng)。

就其深度和概念的合理性而言，這個標志很有意思。關(guān)鍵是這些不僅僅是視覺上吸引人的幾何形狀組合。標志的概念觸及了人性的理念。仔細一看，可以看到3個人的身影。他們牽著手，仰望天空。由此傳達出"朋友圈"的理念。三個這樣的圖形構(gòu)成了主圓。并且在功能上使用額外的小圓圈。它們起著頭部的作用，與拱門一起構(gòu)成了人的輪廓。

標志；徽標的配色是動態(tài)的，豐富的。溫暖明亮的色彩恰當(dāng)?shù)貍鬟_了人與人之間交流的積極情緒。

育碧

前一個品牌的其他同事也在計算機技術(shù)行業(yè)工作，他們的標志中使用了一個圓形。沒錯，這家法國公司提供給用戶的不是操作系統(tǒng)，而是電腦游戲。

品牌標志具有以下特征：

三維立體。這個圖標看起來很大很有趣。

與動力學(xué)的關(guān)聯(lián)。這個標志看起來像一個漩渦。

未來派。會徽也與一些宇宙事物聯(lián)系在一起，預(yù)示著未來的發(fā)展和方向。

這個圖像看起來很有趣?？梢钥闯?，設(shè)計師們在其中體現(xiàn)了他們的創(chuàng)作眼光和藝術(shù)手法，這對游戲設(shè)計是很重要的。

目標

美國公司目標在零售領(lǐng)域經(jīng)營著同名的連鎖商店。如果我們談?wù)摌酥镜母拍?，那么它結(jié)合了極簡主義和細節(jié)。它看起來很時尚，簡潔，明亮。在某種程度上，這個標志類似于一個目標，表明公司達到目標的能力。在標志內(nèi)部是一個實心的大紅點。周圍有透明背景。邊框也是紅色的，挺厚的。

這篇作文看起來很有條理。它的配色方案很可能與實力和自信的管理風(fēng)格聯(lián)系在一起，這強調(diào)了公司的范圍。

如果你深入研究該公司的歷史，它的標志就變得更容易理解了。這家企業(yè)早在1902年就開始運營了。因此，很明顯，要在市場中成功地堅持這樣一個時期，就必須傳播可持續(xù)性的價值并擁有它。

加拿大航空公司

它是加拿大最大的航空公司，總部設(shè)在蒙特利爾。它從事定期客運和包機客運。"加拿大航空"公司成立于很久以前——1937年。直到今天，它仍然自信地保持著在行業(yè)中的地位，并堅持可持續(xù)發(fā)展。今天有207個目的地可供飛行，這不是徒勞的。

至于該公司的主要樞紐，它們是多倫多、蒙特利爾和溫哥華的機場。

在這家公司存在的整個過程中，它的標志至少有過七次更新。但他們每個人都使用了一個圓形的會徽和一片楓葉，這與該品牌的誕生地有關(guān)。

該公司目前的標志結(jié)合了穩(wěn)健和優(yōu)雅。該名稱完全大寫，黑色粗體，無任何襯線?？雌饋砗啙嵱钟姓f服力。

紅白相間的國徽和國旗的顏色看起來既愛國又得體。簡而言之，標志設(shè)計師考慮了所有必要的語義口音。

微軟游戲機

許多人都知道微軟游戲機品牌名稱。它是由微軟開發(fā)和發(fā)布的家用游戲機。標志中使用的圓圈被風(fēng)格化為一個三維球體，品牌的第一個字母在其上炫耀。

該標志旨在給人一種從字母" x "發(fā)出的光的印象。該標志的創(chuàng)意之所以能夠?qū)崿F(xiàn)，是因為設(shè)計師為其提供了一種時尚的色彩對比。

標志設(shè)計中使用的圓形傳統(tǒng)上與積極的情感、完整性和概念的完整性聯(lián)系在一起。對良好情緒的強調(diào)

that the logo carries is important in its semantic content. The game console is designed to bring joy and variety to your leisure time. It is a good addition to fun evenings with family and friends. The designers managed to convey this idea quite well.

ABC

This American company was founded in 1943. The abbreviation comes from the words “American Broadcasting Company.” The headquarters of the company is located in New York, Manhattan.

1948 was the year the company began broadcasting on television. Its gradual development followed this. 1961-1964 marked the enterprise by rapid growth and some restructuring. In 1965, a new round of success began. And in 1977, it was ABC that became the most successful channel in the States.

Further, the history of the company developed in waves. These were recessions and rebounds, loss of hits, and new risky decisions. In any case, the ABC path is interesting enough to explore. Like her logo. Inside a solid black circle is the name of the company, written in small white letters. The symbols of clarity, contrast, and balance of opinions are exactly what a TV channel needs.

Timberland

The company Timberland is based in the USA and specializes in manufacturing clothing and footwear for outdoor activities. If you go into more details about the naming features, then in the literal sense, the company’s name means “the land, which is covered with branches.”

The emblem is circular. Inside it is a tree growing on the ground. The stylized crown of the tree is also circular and follows the shape of the emblem itself. By the way, the history of the logo is quite scandalous. For a long time, there were rumors that the owners of the enterprise belonged to the Ku Klux Klan, and the tree itself allegedly symbolizes the trees on which dark-skinned people were once lynched.

A lot of efforts had to be made by the company’s representatives to cease being associated with such bad rumors.

Garnier

Today, the Garnier cosmetic brand belongs to the giant of its industry – the L’Oréal brand. However, this company’s brand acquisition took place already in the 70s. The history of Garnier began much earlier. It happened in 1904. Initially, the company specialized in producing tanning oil, later – household hair dye. The brand is now known for its beauty products, which are developed considering each continent’s different skin types and cultures.

The Garnier logo uses a circle stylized to resemble the texture of a tree leaf. Considering the emphasis on natural ingredients in cosmetics, this approach looks thoughtful and conceptual. At the same time, he conveys in himself a deep philosophy of the unity of man and nature.

A gradient is a good color scheme because it makes the logo look more natural. In addition to this element, the brand’s name is used in the logo. A circle with a gradient and stylized to the sheet’s surface softens the sharpness of the font lines. So the composition looks more harmonious and thoughtful. In short, the designers did a good job on it.

BCLC (British Columbia Lottery Corporation)

The full name of this brand is “British Columbia Lottery Corporation.” This corporation specializes in lotteries and legal Internet gambling. The brand logo is based on the letters of the first words in its name. There are three circles of different colors in the negative space. The colors used are red, green, and orange, which symbolize various positive emotions.

If we go into the symbolism of flowers in more detail, then this logo can be interpreted as follows:

orange – energy; red – passion; green – progress.

Intense colors that are combined with rounded letters look stylish, effective, and, at the same time, discreet.

CBS

It is one of the largest television and radio networks in America. The company name is an acronym for its former legal owner, Columbia Broadcasting System. They learned about the company back in 1928, when its owner, William S. Paley, acquired 16 radio stations.

Many experts consider the company emblem one of the most stylish circular logos ever created. The design’s simplicity, brevity, and boldness are reflected in the concept, which conveys the essence of the company and its basic directions of activity.

The logo is created in the form of an abstract eye. On the one hand, this emphasizes the audience’s needs, and on the other hand, it can symbolize a deep vision of the company of its goals. The logo uses 2 round elements. One of them forms the basis of the figure, and the second symbolizes the pupil. It looks very impressive.

USA Today

This edition can rightfully be called legendary in the United States. The first national newspaper, published daily, enjoys well-deserved prestige among American readers. Al Newhart founded this publication, and a significant event happened in Washington.

The logo USA Today of the publication uses a large blue circle, which can have several meanings as a newspaper emblem:

balance of opinions and stability, which is one of the principles of journalism; stability, which is important for an unbiased presentation of facts; an emphasis on the globality of vision and understanding of the processes taking place in the world.

Even though the logo looks simple visually, its semantic field is voluminous and interesting. This is exactly what is needed for the emblem of a respectable publication.

Yonex

This Japanese company has a solid history as it has been in the industry since 1946. Manufactures equipment for badminton, golf, and tennis. The designers who worked on the company’s visual identity did a great job. The style of the logo as a whole conveys the specifics of the goods that the company produces. Two letters, “YY,” are depicted as badminton shuttlecocks (respectively, the round elements play a functional role there). Combined with the typeface that the company name is written in, these two details look harmonious. This visual solution made this logo recognizable. It also looks stylish and attractive.

As for the colors, different color solutions were used in different periods of the company’s existence. Now it is a combination of green, blue and white.

Tide

Most people have probably heard of this washing powder. It appeared on the market in 1946 and is one of the world’s best-selling detergents. This brand is owned by Procter & Gamble. Even though she presented her first powder to customers back in 1933, the company’s technologists were looking for a formula for a new product that would be more powerful. Thirteen years later, Tide was born. It was marketed as a powder capable of handling even heavy dirt. Since the advertising slogans were true, Tide quickly found a following.

Its logo also played an important role in popularizing the product. The vibrant combination of blue and orange quickly caught the attention of buyers. Sold in brightly colored packaging, the powder stood out from the competition. By the way, the logo was developed by the famous industrial designer and architect Donald Deskey.

The Tide emblem is the brand name written in blue and white-rimmed against a multi-level circle background. In the center is a solid yellow circle, framed by an orange border and then a yellow border. The logo looks convincing, optimistic, and, to some extent, even bold. But at the same time, all its elements are in harmony with each other.

Jeep

These cars are the personification of power, dynamics, and drive. A good SUV is the dream of many drivers who value quality SUVs. The company Jeep was founded in 1941 and has not lost its position to this day. Buyers are used to a simplified version of the brand’s logo, a monochrome bold sans-serif typeface. However, experts know that there is also a graphic part of the logo. It is in this that the circle is used.

Inside the circular emblem is the well-known font part of the logo, combined with the image of the car grille, made in the style of minimalism. Also, inside there are two circles with a clear functional task – to symbolize the car’s headlights. Thus, the logo looks extensive and informative. It attracts visually and conveys the meanings that the designers who worked on the brand’s visual identity wanted to put in it.

AOL Inc.

AOL Inc. is a media conglomerate from the United States. The company offers online services and operates several electronic bulletin boards and an online pager. At one of the stages of its existence, she was a leader in her niche in America. In terms of the history of the brand name, it comes from America Online.

The company was founded in the early 90s. It was in the early stages of its development that the first logo was developed in which a circle was used. For a long time, the circle was the main element on which the company’s visual identity was based. However, the logo has changed over time.

Until 2009, a white circular shape was used with a blue triangle as the background. The emblem has gone through several transformations. The circle looks like a small solid dot, which is located after the logo itself. This is an excellent solution since it combines laconicism and semantic fullness from a semantic point of view. The logo looks convincing and holistic.

AT&T Inc.

This US-based conglomerate in the telecommunications industry has a strong reputation and a Dallas-based home. The company AT&T has been working in its industry for a long time – since 1885. In the early 80s, the brand’s logo used the blue sphere. However, even before that, the circle was on the company’s emblem, serving as a frame.

If we talk about the symbolism of the logo, then these are:

unity; communication; reliability; a sense of security.

The fluidity can also indicate its emphasis on customer loyalty in its communications policy.

Rotring

Based in Germany, this company specializes in supplying the professional tools needed for the fine arts. The double round element is integrated into the company logo since it performs the function of the letter O. Moreover, in addition to such a functional meaning, the circle plays the role of a visual accent in this composition.

The company’s designers have made a rather interesting decision in terms of balance. The fact is that the stylized letter “O” is not the only round element in this logo. There is also a small solid dot above the “i.” Thus, the proportions are well maintained in the logo.

Bic

This company with a short and memorable name is known in different countries of the world—the brand’s birthplace in France. The company was founded in 1945 and was named after the surname of its founder, Marcel Bick. Marseille did not start the company alone; Edouard Buffard became his partner.

The company specializes in producing products such as lighters, razors, and ballpoint pens. Since the company puts a special emphasis on pens, this is reflected in its logo.

As for the round elements, there are 2 of them. As in the previous case, one of them is the dot above the “i.” The second circle plays the role of a head in a figurine of a man wearing a yellow suit and holding a pen. The logo looks not only stylish but also quite optimistic and perky. It evokes good emotions and disposes of a potential target audience to loyalty.

Another distinctive feature of this logo is the abundance of small details. Nevertheless, they do not get lost and look actual.

SAF-Holland

This company manufactures axles and air suspensions for trailers and semi-trailers. In its niche, the company is one of the leaders in Europe.

If we talk about the logo’s symbolism, it indicates the power. The laconic and strong red logo is further enhanced by the fact that there is a solid red circle after the word with the brand name in the emblem. Despite the minimalism of the visual concept, the semantic field of this logo is quite extensive. It conveys the strength, reliability, and solidity of the key benefits of mechanical parts sold under the SAF-Holland brand.

The visual composition impresses with its straightforwardness. Everything is clear in it, and there are no hidden meanings. The strengths of the brand are highlighted very convincingly. They also emphasized the confidence in the strategy of this company, which, since 1881, has been developing and maintaining its position in the market. Even though the start of the enterprise began with a village blacksmith shop, now it is a brand with a worldwide reputation. Impressive, isn’t it?

QlikTech

QlikTech is a company specializing in software development for the business intelligence industry. The main office is located in Radnor. There are 2 round elements used in the logo of this brand. On the one hand, the logo looks pretty simple. There are no complex or multi-level elements and implicit overtones in it. However, the visual solution became very successful, due to which this logo attracted attention. The first circle appears in the first letter of the company name. The color used is solid gray, as for the rest of the word.

Also, round elements are used in the image that follows this name. You can see the partial duplication of the capital letter with the green color. However, there is not a completely negative space inside, but a solid large gray dot that looks like it is in a frame. The gray color is in harmony with the color scheme of the font used for the brand name. It gives the logo a stylistic unity. And green makes the logo more interesting, vibrant, and memorable.

Lucky Strike

This famous American company produces cigarettes. She also went down in the history of the tobacco business by releasing the first chewing tobacco. The company is one of the oldest in its industry since its history dates back to 1869. At the beginning of the last century, the ATC company bought the brand. It later acquired the name British American Tobacco.

The Lucky Strike logo has an amazing consistency, as it is traditionally associated with a red circle inside, which has several rims – white, gold and black. Such a visual solution is somewhat reminiscent of a target, inside which is the brand name.

This logo has undergone a redesign – and the motives associated with the target have disappeared from it. The red circle remaining on the emblem began to serve exclusively as a background for the golden letters.

Le Creuset

This French company specializes in the production of cast iron cookware. She is widely known for her high-quality pans, pans, and other products from this category. It was founded back in 1925 and will soon celebrate its centenary.

In producing this tableware, current modern technologies emphasize the harmonious combination of high quality and fashionable design.

Most of the company’s products use orange. It is not for nothing that it is involved in the logo, which indicates the unity of the brand’s identity and its products. With the help of circular graphic elements, an abstract visual composition is depicted, which is close to the culinary theme.

A solid orange circle in a black frame that repeats its shape, in general, resembles a slab. The laconicism and semantic capacity of the logo give it even more elegance.

BH Cosmetics

Decorative cosmetics, which are sold under the BH Cosmetics brand, are in great demand. This is the case when the affordable cost is not equal to the low quality because the brand’s target audience values this product very much. Among the main secrets of the success of these cosmetics are unusual solutions, stylish and original design, and loyal value.

At the same time, the originality and paradoxicality of the concept lie in the fact that the logo begins with a square shape formed by four circles. Delicate pastel shades encourage friendliness and tranquility. You can see the colors turquoise, pink, green, and orange. The delicacy and unobtrusiveness of the color scheme can be associated with natural beauty, which is designed to emphasize high-quality cosmetics. The typeface used to depict the company’s name in the logo looks elegant and at the same time confident.

Even though the company does not yet boast a solid history, since it was founded in 2009, with such a strategy, it has every chance to get success in the market in a long-term context.

Bavarian Nordic

The Bavarian Nordic logo consists entirely of different-sized circles. The company operates in the biotechnology industry. Manufactures anti-cancer drugs and vaccines against various infections. The company was founded in 1995.

The composition uses eight solid circles. This abstract image shows the association with molecules and bacteria, which indicates the company’s scope. And in this lies not only the sphere but also the main goal, the direction of the enterprise’s work. The composition looks stylish and effective combined with the futuristic font used for the company name.

Volkswagen

The Volkswagen logo is renowned worldwide. This icon represents a stylized combination of the letters V and W. They are set against a blue background. The round shape of the logo looks stylish and harmonious. At the same time, its semantic content corresponds to the values that the company puts into its cars. The round emblem, in principle, conveys the harmony and integrity of the concept of the brand and the product that is offered to customers. Blue is associated with depth and a thoughtful approach. These are exactly the values that are embedded in reliable, practical, and durable cars.

If you go from the logo itself to the history of this German company, then you need to start with the meaning of the name. Translated from the original language, it means “a car for people.” Curiously, the first car was produced under the auspices of Adolf Hitler because it was he who wanted to see a car for the people. A significant event took place in 1934. There is a version that Hitler even took part in naming the car, but it has no confirmation and remains at the level of a hypothesis.

Despite such a scandalous story, cars are associated not with a bloody politician but with reliable technical mechanisms that provide the driver with road safety and comfort.

BMW

This abbreviation is taken from the company’s name, which sounds like Bavarian Motor Plants in translation. The history of the enterprise is quite solid and begins in 1917. This brand originated after the renaming of the Rapp Motorenwerke company, specializing in the production of aircraft engines. Curiously, there were no transformations in the staff with the renaming of the enterprise. There was also no change in the context of the equipment used.

When its first emblem was developed at the beginning of its operation, logos were not yet so decisive for the business. They were not a tool for communicating with the audience. Nevertheless, the key motifs of the logo remain to this day. This also applies to the round shape.

There is an interesting legend associated with the BMW emblem. Some people believe that there is an image inside the circular shape, which symbolizes a rotating propeller. This is not true. This version appeared in 1929 after an advertisement featuring airplanes, where the BMW logo was inscribed on a rotating propeller. Such a publicity stunt was associated with the desire of the company to focus on new aircraft engines and, probably, is not related to the concept of the logo.

In 2020, the logo changed; the black color has disappeared from it. The updated concept and accents of the color scheme symbolize the mobility of the future and how important it is for the company to be open in communication with the target audience.

WordPress

When people who know how to create websites hear this word, they understand that we are talking about the most popular content management system on Internet resources. Simply put, I mean the engine on which the site is located.

The WordPress logo is simple, clear, and concise. At the same time, what concept provides him with recognition and testifies to the information content and capacity. The emblem is round. In the center is the capital letter of the brand name. A very interesting font has been chosen for it. One symbol combines clarity and smoothness of lines. This visual solution makes the logo memorable and distinguishes it from many others. This is the case when the laconic design is combined with a successful ascent on the details.

The first version of WordPress was released on May 27, 2003. And today, about a third of Internet resources worldwide are located on this engine.

Korean Air

It is the largest South Korean aviation company that was founded in 1969. To this day, the enterprise has been successfully operating. The company itself, speaking about the meaning of its logo, associates it with a leading position in the segment of international air transportation.

The Korean Air emblem is not circular, but a circle is used as one of its elements. It is used to stylize the second letter of the company name visually. On the one hand, this is the eastern yin-yang sign, and on the other, a hint of propellers in motion. Thus, the logo designers tried to emphasize the desire for dynamics, which many associate with air transport.

Bayer

This company produces medicines, as well as goods that are intended for agriculture. The company is a great success, and its management declares relevant and understandable values to the target audience. Bayer offers its customers products and services that benefit people and improve their quality of life. The company adheres to the principle of sustainable development and declares its social responsibility.

At the heart of the Bayer, the logo is a cruciform intersection that duplicates the name. This has been the case since 1904. In the city of Leverkusen, where the company’s headquarters are located, this logo is installed, the largest luminous advertisement globally. This logo attracted attention and was included in the collection for a good reason – it also has a circle. The cruciform figure, formed by the intersection of the two words “Bayer,” is in a round frame that complements the composition.

Lucent

This company worked in the telecommunications and computer ha