歐洲是汽車工業(yè)的發(fā)源地。1886年,偉大的德國發(fā)明家卡爾弗里德里希邁克爾本茨就在那里發(fā)明了世界上第一輛汽油動力汽車。后來,他的想法被許多企業(yè)采納,這些企業(yè)將業(yè)務轉向生產內燃機汽車。例如,歐寶是從縫紉機起家的,ABT體育頻道是從鍛造手推車的金屬零件起家的。因此,他們轉向汽車生產,并與其他品牌一起占據(jù)領先地位。
什么是歐洲汽車品牌?
歐洲的汽車工業(yè)以德國、英國、意大利、法國、瑞典的品牌為代表,是世界市場的領導者。但除了他們,還有其他歐洲國家的汽車制造商。
第二次世界大戰(zhàn)阻止了汽車工業(yè)的快速發(fā)展,當時所有工廠都被迫為軍隊生產設備。在戰(zhàn)后時期,他們不得不從零開始"獲得動力",這樣歐洲汽車市場到20世紀60年代才能完全恢復。現(xiàn)在有一些擁有幾十個品牌的明顯的最愛。這些制造商包括寶馬、大眾集團、PSA、標致雪鐵龍和沃爾沃。
德國
德國最大的歐洲汽車工業(yè)中心。德國車企如此成熟,都有海外子公司和品牌。例如,大眾擁有蘭博基尼(意大利)、賓利(英國)和布加迪(法國),而寶馬擁有勞斯萊斯和迷你(英國)。除此之外,制造商在德國也很活躍,主要集中在幾個主要品牌上。他們制造不同級別的汽車——從豪華車到大眾車。
保時捷
保時捷是豪華車和超級跑車的市場領導者,也是全球最成功的汽車制造商之一。其豐富的傳統(tǒng)可以追溯到1900年,當時工程師費迪南德保時捷介紹了電動汽車的驅動。與此同時,該公司成立的時間要晚得多——在1931年。其汽車最顯著的特點是運動設計。它甚至可以在Cayenne高級版跨界車和Panamera fastback上看到。
保時捷生產的昂貴且享有盛譽的跑車在國際上需求量很大。年銷售額每年都在增長:截至2008年,年銷售額剛剛超過86%。發(fā)布運動車型,廠商不忘參加賽車?,F(xiàn)在,他已經贏得了超過28000場勝利。
梅賽德斯-奔馳
被稱為"第600輛奔馳"的傳奇旗艦車型梅賽德斯-奔馳600向勞斯萊斯的高管座駕發(fā)起了挑戰(zhàn)。1926年,奔馳劍橋國際考試委員會和戴姆勒-馬達倫股份公司的合并使這一切成為可能。一百年來,該公司因其具有收藏價值的豪華轎車和其他同樣享有盛譽的汽車而聞名。它的產品線被認為是德國汽車市場上最廣泛的之一。它包括殘酷的SUV,小型貨車,時尚的交叉,豪華敞篷車,舒適的轎車,和其他車輛類型。
德國寶馬汽車公司(巴伐利亞汽車廠)
寶馬是汽車行業(yè)的先驅。他發(fā)明了數(shù)字馬達,引入了ABS,并開發(fā)了許多其他技術。他的汽車已經成為可靠性和質量的象征。
首款搭載12缸發(fā)動機的德國跑車誕生于寶馬品牌之下。這家公司也被稱為巴伐利亞汽車股份公司,一個半世紀以來生產了許多汽車,在汽車工業(yè)的歷史上留下了顯著的印記。但有一次,她甚至沒有生產車輛的許可證:她在1928年才獲得相應的許可證。在那之前,飛機引擎是在她的工廠生產的。
奧迪
最先進的技術和精密的設計是奧迪汽車不可或缺的。這個品牌的歷史始于1909年奧迪汽車制造公司的出現(xiàn)。第一輛汽車叫做奧迪-第一,于1910年問世。21年后,該制造商與三家汽車制造商合并,成立了汽車聯(lián)盟股份公司。在這個工會中,他負責制造跑車和參加賽車比賽。
1964年,奧迪品牌成為大眾汽車的一部分。車主更換后,該車型系列補充了采用創(chuàng)新技術解決方案的汽車。這種發(fā)展包括金屬帶變速器、鋁制車身和專有的全輪驅動。
大眾汽車
大眾汽車以其部門而聞名,這些部門在全球許多國家都有開設。它擁有來自西班牙(西亞特)、捷克(斯柯達汽車)、英國(賓利)、法國(布加迪)、意大利(蘭博基尼、杜卡迪)、德國(保時捷)、瑞典(斯堪尼亞)的品牌。主要的工業(yè)區(qū)位于沃爾夫斯堡市。第一輛大眾汽車生產于1935年。該公司的迅速發(fā)展始于20世紀下半葉,當時它開始收購其他企業(yè)。同時,制造商開始積極創(chuàng)造新的模式,最著名的尚酷,帕薩特和高爾夫。
奧貝爾
歐寶的主要工業(yè)基地位于呂塞爾斯海姆。這家汽車公司是由五兄弟創(chuàng)建的,他們決定繼續(xù)他們父親的事業(yè)——擁有一家生產自行車和縫紉機的工廠。他們用一個共同的姓氏作為名字。1900年,在達拉克許可下,開始生產冰車。然后品牌開發(fā)了它的模型。從1929年到20世紀40年代,歐寶歸通用汽車公司所有。二戰(zhàn)后,工廠遭到毀滅性打擊:所有設備都出口到俄羅斯。但這并沒有阻止該公司收復失地,成為國際市場的第一名。
聯(lián)合王國
在英國汽車行業(yè),領先品牌以其久負盛名的豪華乘用車而聞名:勞斯萊斯、賓利、捷豹。同時,與它們相匹配的還有路虎、邁凱輪、阿斯頓馬丁等豪華跑車制造商。大眾市場也發(fā)展良好。當?shù)毓鞠蛳M者提供相當多的廉價汽車。此外,這些工廠生產大量的商用車輛。至于汽車市場,進口仍然超過出口。
英國羅爾斯-羅伊斯公司生產的豪華汽車
勞斯萊斯品牌屬于德國企業(yè)寶馬。這家英國公司的主要業(yè)務是生產豪華汽車,這一業(yè)務已經做了一百多年了。在其存在之初,該公司因參加集會而聞名,并設法在那里舉行集會。后來,她成為英國皇家法院的車輛供應商。但是巨大的成功伴隨著失?。涸摴居?971年破產。多虧了國家資助和寶馬的介入,才有可能挽救它。
本特利
賓利汽車是大眾集團眾多品牌之一。她以豪華車聞名,這讓她成為世界上最昂貴、最精英的汽車制造商。該公司成立于1919年,三年后開始在著名的比賽中贏得冠軍。20世紀30年代,她成為勞斯萊斯公司的一員。制造商的產品線包括高級轎車、全尺寸敞篷車、跨界車和越野車.賓利計劃很快開始制造豪華跑車和電動汽車。
阿斯頓馬丁
阿斯頓馬丁的著名汽車在不同的細分市場都有代表。這些以運動和賽車車型為主,包括超級強大的頂級超級跑車?,F(xiàn)在這個品牌屬于一個投資財團,在此之前,它是福特汽車公司的一部分。阿斯頓馬丁這個名字是向一位名叫馬丁的賽車手致敬,他在阿斯頓克林頓賽道上超越了所有競爭對手。
蘭德路華
路虎以制造世界上最豪華的運動型多功能車而聞名。與此同時,她正在尋找不同尋常的技術方案來制造全地形車。她的第一輛車建于1948年,車身由一種廉價合金制成,因為當時英國鋼材短缺。它們的可靠性和時尚的設計使現(xiàn)代車型與眾不同。路虎攬勝甚至作為高端藝術的典范在巴黎盧浮宮展出。目前,這個英國品牌屬于印度企業(yè)集團塔塔。
美洲虎
捷豹的成功故事始于1925年摩托車邊車的生產?,F(xiàn)有的發(fā)展使她在1931年開始制造豪華汽車。直到1945年,該公司被稱為燕子邊車(縮寫-SS).它在戰(zhàn)后獲得了現(xiàn)在的名字,這樣就不會與德國黨衛(wèi)軍有任何聯(lián)系。暫時買下企業(yè)的福特公司,試圖把它變成一個調整機構。但是高管們放棄了這個想法,所以在1996年捷豹有了自己設計的新賽車。這個品牌現(xiàn)在是塔塔汽車公司的財產。
微型汽車
現(xiàn)代公司微型汽車由德國寶馬公司所有,延續(xù)了2000年以前的微型汽車品牌傳統(tǒng)。在遙遠的過去,它有一個不同的名字——庫珀汽車公司。第一批汽車(賽車模型)的銷售始于1959年。對它們的進一步改進已經永遠進入了賽車運動的歷史。作為寶馬的一部分,這家汽車制造商并不局限于緊湊型汽車。他也有經典的跨界車,甚至豪華轎車。
意大利
意大利不僅被認為是歐洲的領導者之一,也是世界汽車工業(yè)的領導者之一。此外,汽車銷售在該國經濟中占據(jù)主導地位:其對國內生產總值的貢獻達到8.5%。意大利的汽車工業(yè)始于19世紀末。在20世紀10年代,它由數(shù)十家公司代表,其中一些公司仍在運營。在戰(zhàn)后時期,當?shù)刂圃焐桃恢币蕾嚲⒅髁x。他們現(xiàn)在正在擴大產品種類,堅持三個原則:奢華、速度和高成本。
法拉利
自1946年以來,法拉利跑車就是讓豪華車迷們欣喜不已的工程范例。該公司的車輛在名人車庫里站穩(wěn)了腳跟。酋長和皇帝騎著它們,賽道的創(chuàng)造者皮埃爾巴丁農,美國橄欖球運動員萊昂內爾梅西和德國賽車手邁克爾舒馬赫。
由于菲亞特擁有1989年法拉利,該品牌的跑車不僅是系列生產,也是單一副本。在后一種情況下,它們的價格達到幾百萬美元。
蘭博基尼
蘭博基尼歷史上最重要的決定是陣容的改變。該公司最初是一家傳統(tǒng)的拖拉機制造商,現(xiàn)已逐漸轉向高速超級跑車。它的第一輛跑車于1963年首次亮相。品牌所有者創(chuàng)造它是為了與法拉利競爭,證明它的優(yōu)越性。
瑪莎拉蒂
瑪莎拉蒂是一家意大利跑車制造商,其前身是瑪莎拉蒂官方網站.這是瑪莎拉蒂兄弟的小型汽車修理廠的名字。他們在1914年成立了一家私人公司,制造賽車并參加比賽。到了20世紀30年代,這一系列如今包括了日常出行所需的名車。一旦到了菲亞特手里,瑪莎拉蒂幾乎失去了自己的身份。高管們想將其與法拉利合并,但后來改變了主意,決定將其作為一個獨立的品牌。
阿爾法羅密歐
阿爾法羅密歐的前身是一家在達拉克許可下生產汽車的公司。但是企業(yè)主們希望擺脫簡單的復制,創(chuàng)造獨特的東西,體現(xiàn)新技術。所以在1910年,第一輛阿爾法羅密歐汽車出現(xiàn)了,以美國律師協(xié)會。品牌而聞名。注意到該公司的成功和前景,菲亞特公司于1986年將其收購。
命令
菲亞特是意大利最大、歷史最悠久的汽車公司之一。它是由投資者于1899年合作創(chuàng)建的合資企業(yè)。起初,該工廠生產各種設備,從貨車到拖拉機。但隨著時間的推移,菲亞特的主要目標已經變成了生產SUV、城市轎車和中級車。
阿巴特
由卡洛阿巴特于1949年在意大利都靈創(chuàng)立的阿巴特品牌在意大利汽車制造商中獨樹一幟。其生產的主要類型是基于菲亞特和獨特的運動調校打造的跑車。今天,該公司是菲亞特汽車集團的一部分。該品牌憑借其原創(chuàng)和前衛(wèi)的視覺形象脫穎而出。其標志以復雜形狀的四面盾形紋章的形式呈現(xiàn),帶有公司的主要標志——一個抽象的黑色紋章蝎子,鑲在薄白邊中,提供有效的視覺對比。盾牌的主視場被對角分割,并填充黃色和紅色。頂部的山脊用黑色填充,并由意大利國旗顏色的細線與主場地隔開。梳子空間是黑色的。它以白色無襯線字體填充公司名稱的文本。
藍旗亞
第一輛汽車是由意大利制造商藍旗亞汽車有限公司生產的,該公司于1907年由文森佐藍旗亞在都靈創(chuàng)立。在第一次世界大戰(zhàn)期間,該品牌生產軍用和裝甲車輛,在20年代重返民用汽車行業(yè),并于1921年發(fā)布了世界上第一輛單體車身汽車。在2015年決定停止推廣該品牌后,自2017年以來,生產一直只生產藍旗亞Ypsilon車型。相對于其身份而言,該品牌保持了多年不變的標志,即深藍色帶弧形邊的三角形紋章。在其中心有一個銀色的圓圈,整個盾牌的邊緣,周圍放置品牌名稱,是在壓縮白色小寫字母。但中心圓有兩個楔形元素,分別位于頂部和底部,這在視覺上造成了方向盤的感覺。
帕加尼
意大利汽車品牌帕加尼以生產豪華跑車和使用碳纖維車身的汽車而聞名于世奧拉西奧帕加尼于1992年在摩德納創(chuàng)立,以其超輕、快速的新一代車型而聞名。該品牌借助一個進步的、有點咄咄逼人的標志表達了這些特征及其企業(yè)精神。會徽線條的銳利和殘忍確保了它的個性和易于記憶。橢圓形的銀色徽章帶有一個凸起的三維品牌名稱。在它的上方,左上角,汽車擋風玻璃形狀的一個部分是一個有吸引力的藍色漸變顏色,軟化了金屬化標志的整體寒冷。一個大字母P由它右邊的凸線構成。圍繞銘文的上部和下部具有點狀元件,類似于船體元件的鉚接緊固。
法國
法國汽車以其卓越的技術、精致的設計和高質量而聞名于世。數(shù)十家企業(yè)生產這種汽車,但兩家公司是壟斷者:集團PSA(前標致雪鐵龍)和雷諾。它們約占整個汽車工業(yè)的90%,幾乎占出口的100%。除了屬于大眾法國公司的布加迪之外,其余制造商主要在法國國內市場銷售。
布加迪
布加迪豪華超跑品牌歷史悠久,始于1909年。據(jù)目前所知,該品牌由工程師兼藝術家埃托雷阿爾科伊西多羅布加迪打造。受歡迎程度在20世紀20年代達到頂峰,當時全世界看到了新的35加侖型。這款車型成為比賽獲勝次數(shù)的記錄保持者,超過1500次獲得冠軍。戰(zhàn)后,這家企業(yè)年久失修。上世紀80年代出現(xiàn)的超高速機器EB110挽救了局面。在20世紀末,該公司被德國大眾公司收購。
雷諾
雷諾的國有化并沒有被忽視。1945年轉為國有后,這家公司獲得了現(xiàn)在的名字,并改變了活動路線,發(fā)布了世界上第一輛掀背車。然后,該公司收購了一個卡車部門(雷諾vhicules industries),但它被賣給了瑞典公司沃爾沃汽車公司.到20世紀末,財政困難開始出現(xiàn)。為了拯救雷諾免于破產,它與日產合并了。
主要經營汽車)
標致是法國車市中大眾市場的突出代表。此外,該公司的產品范圍不僅限于中等價位的汽車。范圍包括小型商用車、跨界車、賽車等。1941年,人們試圖制造一種電動汽車來節(jié)省汽油,但是政府禁止了。然后,該公司通過發(fā)布標致106和展示三款概念車實現(xiàn)了自己的雄心。20世紀70年代,一個重大事件發(fā)生了:汽車制造商與雪鐵龍合并,成為標致雪鐵龍的一部分。
雪鐵龍
雪鐵龍,有代表
sented the Groupe PSA concern since 1976, was founded in 1919. It has never changed its traditions; therefore, from the very beginning, it produced inexpensive and high-quality mass-consumption cars: crossovers, sedans, hatchbacks, and other models. This manufacturer also became famous for its unusual approach to advertising because, for almost ten years, it used the main attraction of Paris – Tour Eiffel as a billboard. AixamThe French auto brand Aixam is little known outside the country. But those who are familiar with the company’s products appreciate its offerings – miniature cars, classified in some countries as ATVs. The company was founded in 1983 in Aix-les-Bains, Savoie. Its cars are distributed in almost all European countries, where the brand emblem – an enlarged bold letter A in a circle, is quite famous. The color scheme of the logo contains the colors of the French flag – blue-white-red. The last is a thin edging of the round element of the emblem. White, in practical use, is replaced by metallic silver, which makes the logo attractive and memorable.
LigierThe French automaker, Ligier, is considered one of the pearls of the domestic auto industry, which is also not very well known worldwide. The brand was founded in 1968 by driver and rugby player Guy Ligier in Abrest, Allier, Auvergne, France. The brand’s fame was brought about by its first sports model – Ligier JS2. The JS prefix was a tribute to the founder’s best friend, Jo Schlesser. In 2008, the company was transformed into the Ligier Group, known for its quality race cars and microcars (Microcars). The company logo is presented in the form of an image of two crossed flags – the country and the starting checkered racing flag. Below them is the brand name in a large sans-serif typeface with a slight right slant, symbolizing speed and acceleration. The letters are made in the corporate dark blue color.
VenturiThe Venturi brand is very well known to Europeans for its high quality and luxury products based on Porsche and Ferrari. Founded by Claude Poirot and Gerard Godefroy in 1984 in Fontvieille, Monaco, it today produces one of the most expensive and aesthetic types of electric cars, having suffered bankruptcy in 2000 after the production failure of luxury racing cars. The brand has released a limited edition Venturi Fétish. The company’s cars are distinguished by a cute sparkling design with high technical performance. Like the design of the company’s products, its logo is distinguished by its brightness and sophistication. The main corporate color is bright red, which fills the entire space of the oval logo with a silver border. The central element of the emblem is a figure in the form of a triangular blue shield with a light gray frame and a gray bird in the center with spread wings, reminiscent of the image of a heraldic phoenix bird with a head in the form of the sun. Above it, repeating the oval curve, there is an inscription of the brand name in gray in a specially designed elegant font.
MicrocarThe Microcar brand was formed as a division of Beneteau in the early 80s of the last century. But already in 2000, it became part of Ligier as a division while maintaining its production profile in full. Microcar has a bright and smooth-shiny performance in the form of an elongated oval. The red color, shape, and design resemble lollipops, effectively echoing the shape of small but colorful cars in our production. The oval is horizontal. Its inner space is occupied by a gray-silver inscription of the name, executed in a capital font of a modern design without serifs, with sharp, rounded corners. Two silvery orbits frame it.
SwedenAutomotive manufacturing in Sweden began in 1927 when Volvo produced the first passenger car. This “delay” could be because there was no branched road junction due to the difficult terrain. This also explains why 80% of manufactured vehicles are sold abroad and not in Sweden itself. Despite the current situation, there are enough local producers who are in no way inferior to competitors on the international market. The most famous of them are Scania, Saab Automobile, and Volvo.
KoenigseggThe Swedish car industry is not limited to the mass market. This country has developed the production of luxury cars, and one of the representatives of this segment is Koenigsegg, a private company that produces luxury models. She specializes in powerful and fast supercars and plans to break the world speed record for production cars. The headquarters of the company is located in the suburb of ?ngelholm.
VolvoVolvo is a luxury car manufacturer from Sweden. The first model of this brand rolled off the assembly line in 1927. Then, one after another, revolutionary innovations followed. Moreover, the company became famous for its cars and technological developments that provide increased safety while driving. They have become the basis for modern international standards. Volvo changed owners several times: after briefly staying with Ford Motor Company, it became part of Geely Automobile Holdings Limited.
SaabSAAB has a tragic history: having worked in the automotive market for 75 years, it went bankrupt and was closed in 2012. Its commercial success began in 1959 with the release of the famous Saab 95 station wagon. Then it became a pioneer in the field of safety, developing several technical innovations. In 2000, the enterprise was completely taken over by General Motors. Several unsuccessful decisions of the new owner started financial problems for SAAB. In 2012, the brand was acquired by National Electric Vehicle Sweden and immediately discontinued.
ScaniaScania buses and trucks are renowned worldwide because this manufacturer pays attention to quality and modern technology. The company has been working for a long time in cooperation with the Spanish company Irizar. Together they created a model of the Century 3000 bus, where the body was from Irizar and the chassis from Scania. Also, the company produces engines that consume biogas, rapeseed biodiesel, and ethanol.
NEVSThe Swedish car manufacturer NEVS is the heir to the world-famous Saab, declaring itself immediately after the venerable brand was closed. He retained some of the features of his predecessor but chose a different direction – the development and production of electric cars. The company also reflected its progressiveness in its own visual identity. Its logo represents the text name of the company, executed in a specially designed lowercase futuristic font from capital letters. The minimalist style, the rounded corners of the letters, and the softness of the end of the stripes made it especially attractive and memorable. An important role in creating the required visual perception was played by letter spacing, which ensured the creation of a large amount of air, imparting lightness and freshness to the composition.
PolestarElectric vehicles from Polestar are known all over the world today. As a product partner of the world famous brand, Volvo Cars Flash in 1996. In 2015, the brand became part of Volvo, which is today part of Geely’s Chinese concern. The company’s name comes from the sports racing team STCC Polestar, which founded Polestar Performance AB, which was acquired in 2015 by Volvo Cars. Production of high-end electric vehicles began in 2017 with introduction of a concise yet sophisticated logo. The composition is made up of two triangular checkmarks. Their diagonal placement towards the center of the image forms a four-cornered silver star in a gradient rendering. The shape creates the accepted symbolic image of the North Star. The futurism of the execution brings something cosmic and extraterrestrial into the spirit of the image.
Lynk & CoCooperation between the Swedish and Chinese car industry culminated in the creation in 2016 of a joint venture in Gothenburg – Lynk & Co. Its founders were Geely and Volvo Cars. During the current time, the brand announced the creation and demonstrated the concepts of three models – the 01 crossovers, the 03 sedans, and the model on the Volvo XC40 platform. The company’s emblem was developed as the logo of a trendy modern brand. It is a text inscription – the name of the company in monochrome. The font is made in a modern geometric style without stripes on some letters. The letter “O” is especially distinguished by its execution, with a missing segment on the left side. This graphical move creates the attractiveness of its combination with the neighboring letter “C,” providing visualization individuality and ease of remembering.
UnitiThe Swedish car industry has rejuvenated a lot. It is characterized by the emergence of many young companies that create successful competition for venerable world leaders. Among such companies is the 2016 Uniti auto brand. His mini-class electric digital city cars are distinguished by their modern, highly aesthetic design and the original 2+1 landing pattern. To immediately break into the market and attract attention, the brand paid special attention to its visualization. The depth of study and style distinguishes its emblem. Made in strict black color, the logo is a textual name of the company, which uses a non-standard sans-serif font, made in the style of electronic fonts. Along the entire length of the inscription, a thin white strip cuts the letters, which draws special attention to the inscription. This execution brings to the perception of the typeface the feeling of its appearance from the distant future, which echoes the company’s main goal – to acquaint customers with its projects that represent the future today.
SpainThe Spanish auto industry is less widely popularized than the same direction in other European countries. This leads to the erroneous belief that this type of production in the country was founded by the Italians when in 1919, the FIAT concern created its branch near Barcelona. However, the first Spanish car saw the light back in 1904, with the advent of the Hispano-Suiza company, whose luxury models have long been successful competitors to the advertised British Rolls-Royce in the same category. Even though the development of this type of industry in the country depended on the political situation, and the domestic market could not effectively compete with foreign manufacturers, which led to the massive deployment of products from leading world brands, the history of Spain’s automotive industry deserves special attention. In addition to the previously existing, world-famous, but already closed companies, the country’s auto industry is represented today by a dozen recognizable brands – domestic formations and divisions of the world’s leading concerns.
SEATFounded with the help of the Italian concern Fiat by the Spanish National Industrial Institute in 1950 with a factory in Martorell, SEAT introduced its first car in 1953. The brand focuses on racing models, which Spanish racers have used since 1972. In 1990, the company completely merged into Volkswagen. The brand logo has also been constantly evolving, which today is represented by a symbol familiar to the whole world – the letter S, the first letter of the company name. It is available in steel gray or metallic gray with serrated cutouts at the top and bottom. The top and bottom are separated, resembling two blades pointing in different directions. Under the sign is the text of the company’s full name, made in red. This logo’s execution symbolizes the company’s constant development, and its desire for overall balance and stability, reflecting practicality against the background of red, as an emotional element of the composition.
IrizarIn 1889, Irizar appeared on the Spanish car market, which later became a successful bus manufacturer. The first bus came out in 1926. Today, the company is famous for modern models with internal combustion engines, electric, hybrid and integrated. Over the years of the brand’s existence, its logo has changed while maintaining a commitment to its glorious history. Today, the emblem meets all the requirements of modern rules for its formation and is a sign consisting of a symbolic image of a wheel, inside of which there are stylized “ir,” made with a slight inclination to the right and a slight symmetrical bend. They form the appearance of the spokes and are made in gray with shadows that add volume to the image. The full name of the brand is also made in this style.
Tauro Sport AutoIn 2010, Valladolid entered an enterprise focused on producing modern luxury sports cars. The enterprise resulted from a joint project between Spanish entrepreneurs and a British automaker. Tauro racing models are produced in small batches due to the constant need to manufacture new machines for each model, with most of the operations carried out by hand. The most famous line of the brand is Tauro V8. Its round logo is made in red, black, and yellow colors and is impressive and easy to remember. The central element of the logo is the black silhouette of a strong-horned bull in a combat reversal at a bullfight. His figure is highlighted with a light yellow outline, which ensures clarity of visual perception. The bull is depicted on a rich red background in the center of a small circle. On the black field of the outer circle, the brand’s name is inscribed in yellow letters, separated by a floral ornament of stylized tulips.
Spania GTAThe full name of the Spanish manufacturer of sports racing cars – Spania GTA, founded in 1994 in Valencia – SPANIA GTA TECNOMOTIVE S.L. The founder of the company was the Spanish racing driver Domingo Ochoa, the creator of the GTA Motor Competicion team. The most famous model was the GTA Spano, a 2005 car whose concept car was unveiled in 2010. It combined the best of sporting technology with elegance and exclusivity in design. Brand recognition was ensured by the originally executed emblem, which became a reflection of the founder’s family coat of arms. The contours of the emblem follow the shape of the coat of arms with rounded lower corners. In its upper part, on a white field, there is a heraldic figure of a black wolf ready to jump, personifying courage and strength, devotion to the clan and its values, and the ability to stand up for its interests. The accent element of the figure is a red tongue protruding from the mouth. The field below it is divided into white – with the inscription of the first word of the brand name, made in black and red, where GTA is applied in white. Below are the white checkered starter flags of racing competitions, showing the brand’s activity area.
TramontanaSpanish Atelier Tramontana was founded in 1995 by Josep Rubau in Barcelona, ??Catalonia. She owns a registered trademark of the same name – Tramontana. The company aimed to revive the classic Spanish car industry of the last century in the field of sports models while at the same time putting an end to traditionalism. In 2005, the brand introduced its most famous car, the Tramontana Car. The new family of supercars is hand-crafted in small series. The brand logo is fully consistent with the brand’s spirit, reflecting its main goals and objectives. The black oval has a figure resembling the mathematical symbol of infinity while echoing the accepted stylized image of the race track. A departure from traditionalism in visualization, a symbolic demonstration of the desire for continuous development, and the main focus of production are reflected in this emblem.
AspidThe brand and model of the Spanish sports car from the IFR consulting group – Aspid – was first introduced in 2008. His task included the desire of the manufacturer to demonstrate its capabilities and available technologies. The name was chosen in honor of the small and fast snake, which became especially famous after its use to kill the Egyptian queen Cleopatra. In this way, the manufacturer decided to express its main task – despite its low fame, to be able to defeat the world’s most famous leaders in the global automotive industry. The name became the basis for creating the brand’s original round emblem, the outlines of which are in gray and the interior in sandy yellow, which refers the viewer to the sands of the escariot habitat. Against this background, the head of a snake with an open mouth and a protruding tongue at the time of the attack is made with black strokes. Beneath it, in black modern lower case type with a slight right slant, is the name of the trademark.
BenimarHaving appeared in 1974, the Spanish automaker Benimar demonstrated its debut project four years later. The company’s name was made up of two words – the first letters of the name of the city in which the brand was founded – Benicarló, Castellone and an indication of its coastal location – Mar. In 1984 the company changed its name to Ocarsa. In 2002, it became part of Trigano, becoming a subsidiary. Her motorhome immediately became a leader in this segment in 1978. This type of car, as well as the company’s caravans, is especially in demand today. The brand emblem is made in the form of a text sign – the name. A round sans-serif typeface was chosen, such as Blippo Std Black by Linotype, whose structure makes it easy to remember. The roundness of the letters echoes the smoothness and roundness of the shapes created by the car brand.
HurtanThe Hurtan car brand was born due to the desire of its founder – Juan Hurtado González, to realize his dream – to create a modern sports car in retro style. The first car was born in the early 80s of the last century, which was very successful. On this wave, the founder created the company Hurtan Desarrollos SL. Her first model, the Albaycín T2, came out in 1992. Today, the brand is located in Granada, carrying out, among other things, the production of electric vehicles. The brand emblem consists of a combination of a letter character and the brand name. The sign is simultaneously the first letter of the name – H. From the upper part of the left leg of the letter and the lower part of the right leg, semi-arcs extend, which forms the visual unity of the composition. The emphasis on unity is also made with the help of connections between each letter of the name.
CupraCupra is a trademark of SEAT Sport of Abrera Catalonia, which was created in 1985 as an additional sports division of the brand, today part of the Volkswagen Group. The company produces cars for the rally and sports racing. In 2018, the brand was renamed Cupra, gaining full independence and starting the production of hybrid cars. The name has become a combination of two words – Cup and Racing. Its logo was the company’s name, made in a font like Hyperspace Race Extended Heavy by Swell Type, stretched horizontally. The emblem is represented by a unique sign with a complex shape, effectively forming a new corporate identity of the updated brand in the spirit of the symbols of Marvel heroes or transformers.
Hispano-SuizaHispano-Suiza, a joint venture between Spanish entrepreneur Juan Castro and Swiss engineer Damián Mateu, was founded in 1904 in Barcelona, ??Spain. Until 1914, the brand stood out, especially for its luxury cars, which continued after the war. In 1944, the company became part of ENASA, refocusing on the aerospace direction. An attempt to return to automotive production was made in 2010 and 2019. The brand has established itself with the high quality and stylish design of its cars, ensuring recognition of its logo worldwide. The emblem reflected the brand’s aviation orientation. It had a stylized symbol of a rotating propeller with open gray bird wings extending from it and a round white element in the center. In the background was a red oval with a yellow stripe to the center – the color of the Spanish flag, the lower part of which contained a white Swiss cross in a gray outline.
PegasoFounded in 1946 in Barcelona, ??the Spanish car brand Pegaso, which was the sports division of Enasa, ceased to exist in 1994, merging with Iveco. In addition to the direction of the sport, he produced tractors and armored vehicles, trucks, and omnibuses. At the old Hispano-Suiza factory. The logo of the automaker was distinguished by its original design and memorability. The silhouette of a black horse in a jump, with a developing mane and a tail, stretched horizontally, breaking the black circle that closed it, was known worldwide. The emblem reflected one of the brand’s main goals – the desire to enter the international market, ensuring the production of equipment whose strength, power, and nobility were symbolized by the silhouette of a proud and freedom-loving animal.
AbadalIn 1912, a new car brand appeared in Barcelona, ??Spain – Abadal, founded by Francisco Abadal – a famous Spanish racer. The brand purchased “Imperia” cars from Belgium, selling them under its brand. After buying a local branch of Buick in 1916, the brand launched its models, equipping them with the power plant of this manufacturer. After the First World War, the brand resumed production. One of the most famous models was the Imperia-Abadal. The start of Imperia’s collaboration with General Motors led to the decline of the brand, which closed in 1930. Its emblem was a triangular heraldic shield with outward curved sides. His field was divided into three stripes and made in the rules for applying colors on the Spanish national flag – in red-yellow-crane. In its upper part, repeating the curve of the arc, the company’s name was inscribed in white rounded-convex type. In the central part, between two curved white dashes, there was a Y sign, under which was the Cia symbol, with the last two letters inside the first letter and the underscore of the last. The shield had a contrasting yellow border with black lines.
Other European CountriesGermany, Italy, Great Britain, France, and Sweden are not the only European countries with the developed car industry. Of course, they are leading the world market, but other nations are also betting on the automotive industry. Moreover, many brands belong to famous German concerns, so they have every chance of staying afloat. For example, the Czech ?koda Auto and the Spanish SEAT are part of the Volkswagen Group.
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