意大利摩托車工業(yè)以其無(wú)與倫比的美觀和可靠性在世界摩托車制造商中脫穎而出。這個(gè)國(guó)家創(chuàng)造了許多品牌，后來(lái)變得家喻戶曉，其特點(diǎn)是全球?qū)Ξa(chǎn)品的需求最高杜卡迪?；騇V阿古斯塔、古茲或意大利摩托Srl，摩托古茲和貝內(nèi)利是一些意大利制造商，他們的名字甚至對(duì)那些遠(yuǎn)離摩托車的人來(lái)說(shuō)也很熟悉。大多數(shù)意大利品牌已經(jīng)成為這一生產(chǎn)領(lǐng)域的世界傳奇。意大利不僅僅是一個(gè)陽(yáng)光明媚的國(guó)家，有著獨(dú)特的氣候和友好、好客的人民。這個(gè)國(guó)家是許多杰出的設(shè)計(jì)師、工程師、摩托車手和機(jī)械師的故鄉(xiāng)。這些人是意大利摩托車成功發(fā)展和流行的基礎(chǔ)。

什么是意大利摩托車品牌？

意大利摩托車品牌是世界市場(chǎng)的領(lǐng)導(dǎo)者。其中有相當(dāng)著名的名字：貝內(nèi)利、摩托古茲、伊塔爾杰特摩托Srl、MV阿古斯特、杜卡迪。但也有一些不太受歡迎的公司被遺忘了：凱西、Autozodiaco、Cagiva等等。

今天，該國(guó)的摩托車生產(chǎn)是影響該國(guó)經(jīng)濟(jì)的重要領(lǐng)域之一。與其他歐洲制造商在這一領(lǐng)域讓位于日本、中國(guó)甚至印度品牌不同，意大利摩托車行業(yè)目前繼續(xù)發(fā)展并顯示出良好的加速勢(shì)頭。僅在2021年一月至6月期間，就售出了超過(guò)14萬(wàn)輛各種類型的摩托車，大大超過(guò)了過(guò)去十年的數(shù)字。

凱西

凱西品牌并沒(méi)有成為意大利摩托車行業(yè)的"長(zhǎng)肝"。它只存在了四年——從1923年到1927年。他因生產(chǎn)獨(dú)特的摩托車和他自己生產(chǎn)的發(fā)電廠而出名。1927年公司創(chuàng)始人的不幸去世導(dǎo)致了所有生產(chǎn)的停止和公司活動(dòng)的終止106 . DKW從凱西創(chuàng)始人的親戚那里購(gòu)買了制作和公司本身的權(quán)利106 . DKW將獲得的技術(shù)，經(jīng)過(guò)一些修改，應(yīng)用于其品牌的摩托車上。

公司的標(biāo)志是圓形的。圓形被選為無(wú)限、統(tǒng)一和循環(huán)的象征，意味著運(yùn)動(dòng)的節(jié)奏和恒常性，這是意大利品牌凱西的原則。標(biāo)志的內(nèi)部空間由幾個(gè)圓圈組成。內(nèi)圈用紅色填充，作為火運(yùn)動(dòng)和動(dòng)作的象征。紅色是強(qiáng)調(diào)色；它與帶有品牌名稱的較小白色圓圈形成對(duì)比。名字是原版的，黑色的。高度和側(cè)面的字母重復(fù)了圓圈的形狀，形成了圓圈的組成部分。

阿迪瓦

阿迪瓦是一家成立于1994年的公司，是摩托車行業(yè)中一個(gè)年輕但有前途的意大利品牌。2輪和3輪城市滑板車的系列生產(chǎn)始于2001年，早在2008年，他們的AD3車型就在米蘭舉行的EICMA展會(huì)上獲得了榮譽(yù)獎(jiǎng)項(xiàng)。該模型的特點(diǎn)是增加了機(jī)動(dòng)性和穩(wěn)定性，這對(duì)城市條件很重要。原始底盤設(shè)計(jì)確保了這一點(diǎn)，它在前輪處提供了兩個(gè)車輪，在后輪處提供了一個(gè)車輪。該品牌的所有型號(hào)都配備了可伸縮的防風(fēng)雨車頂。公司總部位于米蘭，在馬來(lái)西亞和臺(tái)灣設(shè)有生產(chǎn)基地。配送中心在日本、中國(guó)和香港開(kāi)放。

進(jìn)入市場(chǎng)的愿望得到了公司雄心的支持，公司非常注重形成自己獨(dú)特的風(fēng)格。它基于創(chuàng)新、現(xiàn)代設(shè)計(jì)和熱情。這三個(gè)組成部分反映在阿迪瓦標(biāo)志中，該標(biāo)志塑造了完整、卓越、安全和多功能的視覺(jué)感受，是整個(gè)意大利品牌系列的特征。從視覺(jué)上看，會(huì)徽代表了一個(gè)體積膨脹的圓。圓有一個(gè)更低的部分，上面有一個(gè)箭頭形狀的元素，其頂點(diǎn)指向中心。該標(biāo)志代表了一個(gè)與叉子相連的輪子的程式化圖像。這一元素補(bǔ)充了這一構(gòu)成的視覺(jué)感知，同時(shí)形成了字母" A "的輪廓，這是品牌名稱的第一個(gè)字母。

阿爾馬基

阿爾馬基摩托車品牌的歷史始于1912年，其創(chuàng)始人來(lái)自瓦雷澤的朱利奧馬基成立了紐波特-馬基公司，該公司后來(lái)成為意大利的飛機(jī)工業(yè)中心。該公司開(kāi)始處理第一次世界大戰(zhàn)期間廣泛用于空戰(zhàn)的飛機(jī)。在戰(zhàn)爭(zhēng)期間，它被重新命名為馬基航空公司，繼續(xù)朝著這個(gè)方向快速發(fā)展。戰(zhàn)后，該公司重新專注于三輪卡車和摩托車的生產(chǎn)。他們?cè)诎栺R基品牌下的生產(chǎn)一直持續(xù)到1978年。雖然這個(gè)品牌早在1960年就被哈雷戴維森收購(gòu)了，但新的所有者保留了原來(lái)的品牌，然后采用了一個(gè)雙重名稱。1978年，哈雷戴維森刪除了對(duì)老品牌的引用。

公司標(biāo)志仍然致力于品牌發(fā)展的歷史。它由品牌名稱的每個(gè)單詞的前兩個(gè)字母組成，一個(gè)組合到另一個(gè)中，字母" M "的下行上行形成字母" a "的橫條。在右側(cè)和左側(cè)有兩個(gè)三角形的伸展的翅膀，其頂部上升到頂部。字母和阿爾馬基品牌名稱均采用Arial標(biāo)準(zhǔn)黑色字體。

阿格拉蒂加雷利

19世紀(jì)末，蒙蒂塞洛布里安扎教堂的安東尼奧阿格拉提開(kāi)了一家鐵匠鋪。20世紀(jì)初使其對(duì)公司產(chǎn)品的需求發(fā)生了變化。這位創(chuàng)始人將其傳承給他的兒子克洛德沃、路易吉和馬里奧，生產(chǎn)廣受歡迎的電動(dòng)機(jī)和自行車零件。三人的慘死導(dǎo)致了16歲的卡洛阿格拉提繼位。1958年，該公司完全重新專注于電動(dòng)自行車，同時(shí)推出了第一款卡普里島踏板車卡普里島。的發(fā)布引發(fā)了小型摩托車和輕便摩托車的全面生產(chǎn)100 .阿格拉提。商標(biāo)作為一個(gè)獨(dú)立的品牌一直存在到1991年，它與加雷利合并，在拉基亞雷拉設(shè)有辦事處。所有的摩托車型號(hào)都有了一個(gè)新名字——阿格阿提加雷利.

會(huì)徽呈圓形，是大多數(shù)意大利摩托車品牌的傳統(tǒng)，象征著無(wú)限、團(tuán)結(jié)和循環(huán)。在圓圈的中間刻著黑色的字母“G”，在圓圈的內(nèi)側(cè)。它內(nèi)部的自由空間充滿了茜素紅，與黑色形成對(duì)比。這種非彩色黑色和紅色（調(diào)色板中的主色)的組合對(duì)一個(gè)人具有強(qiáng)烈的視覺(jué)沖擊，吸引眼球并吸引注意力。品牌名稱采用加雷利字體，位于會(huì)徽底部。

Aprilia

如今，Aprilia不僅在意大利家喻戶曉，而且享譽(yù)全球Aprilia?，F(xiàn)在是全球第四大工業(yè)集團(tuán)比亞喬的一部分，該集團(tuán)生產(chǎn)兩輪機(jī)動(dòng)車，于1945年在威尼斯人的諾埃爾阿爾貝托貝吉奧成立，生產(chǎn)自行車。這個(gè)品牌名是向創(chuàng)始人鐘愛(ài)的藍(lán)旗亞阿普里爾汽車模型致敬。1960年標(biāo)志著第一個(gè)運(yùn)動(dòng)Uomo助力車的發(fā)布。1968年，公司的所有權(quán)轉(zhuǎn)移到創(chuàng)始人的兒子伊萬(wàn)諾貝吉奧手中，他開(kāi)始生產(chǎn)助力車，因此市場(chǎng)上同時(shí)出現(xiàn)了三種車型：科利布日、丹妮拉和帕奇以及第一輛意大利越野車斯卡拉比奧.今天羅伯特柯拉寧諾的總裁兼首席執(zhí)行官是比亞喬的總裁。

該公司的標(biāo)志是一個(gè)生動(dòng)的例子，能夠正確地推廣你的品牌。它簡(jiǎn)單而簡(jiǎn)潔——沒(méi)有額外的東西來(lái)分散注意力。會(huì)徽是公司的名稱，用拉丁大寫字母表示。一個(gè)重要的口音是紅色背景，選擇紅色是為了聯(lián)想到許多忍受二戰(zhàn)苦難的人的悲痛和悲傷。紅色是男子氣概和剛毅的象征，這也是該品牌創(chuàng)始人和公司精神的特征。用于刻字的字體是新哈斯格羅特斯克顯示65中等.

Aeromere

二戰(zhàn)結(jié)束后，戰(zhàn)勝國(guó)禁止軸心國(guó)維持軍事裝備的生產(chǎn)。這也影響到在特倫托從事戰(zhàn)斗機(jī)制造的卡普羅尼集團(tuán)。該公司于1910年由工程師詹尼卡普羅尼成立，開(kāi)始生產(chǎn)當(dāng)時(shí)并不存在的同類重型轟炸機(jī)。甚至美國(guó)在1918年的空軍中也使用了它們。第二次世界大戰(zhàn)后卡普羅尼決定開(kāi)始以卡普里奧洛品牌生產(chǎn)一款輕型摩托車——這是其新摩托車的品牌。創(chuàng)始人于1957年去世，導(dǎo)致該公司徹底更名。它有了一個(gè)新的名字——aero mere，和一個(gè)新的標(biāo)志。該公司在生產(chǎn)摩托車的同時(shí)還生產(chǎn)輕型飛機(jī)和滑翔機(jī)。1964年，該公司被拉維達(dá)集團(tuán)收購(gòu)。

該公司的標(biāo)志被用于其生產(chǎn)的摩托車上，非常準(zhǔn)確地反映了其創(chuàng)始人的精神和希望。一只小鹿被描繪在一面傾斜的紋章盾牌上，這也是這個(gè)品牌的名字。盾牌被對(duì)角地分成兩部分。上半部分是黑色的框架，紅色的火焰被描繪在其中。在盾牌的下半部分——右邊——有一個(gè)白色拉丁字母“C”(品牌名稱的第一個(gè)字母),在它的下面，用小字寫著創(chuàng)始人的名字和卡普羅尼特倫托企業(yè)的所在地。左邊是一只鹿的形象。

自動(dòng)黃道帶

1968年，博洛尼亞開(kāi)始生產(chǎn)童車自動(dòng)黃道帶品牌僅存在了13年，在此期間，它設(shè)法為意大利摩托車行業(yè)做出了自己的微薄貢獻(xiàn)。70年代中期，該公司推出了Moto Zodiaco圖阿雷格人摩托車。它的重要區(qū)別是沒(méi)有發(fā)電機(jī)，而是通過(guò)電線進(jìn)行機(jī)械啟動(dòng)。為了確保越野能力，它使用了大型充氣輪胎。1978年，該公司不復(fù)存在。

公司的徽章是一個(gè)圓形標(biāo)志，圓圈由黑白方格組成。圓弧的下半部分是自動(dòng)黃道帶品牌的名稱。在黑色的場(chǎng)地里，有一行紅色拉丁字體的題字——所有汽車，靠在黑白方格上。文本在第一個(gè)字母前用紅色細(xì)線加下劃線，比字體的其余部分稍大。在標(biāo)志旁邊，有一個(gè)品牌的文字名稱，以膨脹的"卡通"字體執(zhí)行，作為充氣摩托車車輪的象征。這種字體在黑色背景下看起來(lái)特別吸引人，令人難忘。這些字母一個(gè)接一個(gè)地跑，就好像想要超過(guò)下一個(gè)，這給了這個(gè)標(biāo)志一些快樂(lè)和吸引力。

貝內(nèi)利

1911年，意大利品牌貝內(nèi)利創(chuàng)立。公司外觀頗具原創(chuàng)性。該品牌的創(chuàng)始人是一位女性，是六個(gè)孩子的母親，她教孩子們?nèi)绾涡蘩碜孕熊噥?lái)幫助謀生。注意到對(duì)電動(dòng)自行車日益增長(zhǎng)的需求，該公司于1919年開(kāi)發(fā)了自行車發(fā)動(dòng)機(jī)。接下來(lái)是生產(chǎn)用于體育比賽的摩托車，兄弟倆開(kāi)始參與其中。他們?cè)?938年的成功演出使得前三個(gè)模型特別受歡迎。2005年，該公司破產(chǎn)，被中國(guó)企業(yè)錢江集團(tuán)收購(gòu)。該公司在中國(guó)生產(chǎn)貝內(nèi)利品牌的新產(chǎn)品，生產(chǎn)亞洲需求旺盛的輕型、小型摩托車和踏板車。

今天的貝內(nèi)利標(biāo)志看起來(lái)更"中國(guó)"。向20世紀(jì)中期公司標(biāo)志的歷史形式和一些元素特征致敬，外觀發(fā)生了重大變化。會(huì)徽是一個(gè)立體的銀圈。圍繞圓周的內(nèi)部領(lǐng)域被深綠色飽和顏色的月桂花環(huán)占據(jù)。下半部分是一只白獅用三條腿站立，右前抬起，表示警告。在它的上方，用黑色字體寫著品牌名稱——貝內(nèi)利，在它的上方以三角形的形式放置了三顆五角星。

貝塔馬達(dá)

貝塔品牌可以追溯到1904年，當(dāng)時(shí)名為朱塞佩比安奇公司，專門生產(chǎn)自行車。逐漸擴(kuò)大和引進(jìn)新類型的產(chǎn)品，該公司在1940年進(jìn)行了一次完整的生產(chǎn)設(shè)備的現(xiàn)代化設(shè)備，并將其名稱改為貝塔。它由創(chuàng)始人的兒子恩佐比安奇和父親阿里戈托西的首字母組成再見(jiàn)，托西是該企業(yè)的首席工程師。該品牌于1948年發(fā)布了第一輛電動(dòng)自行車。向摩托車的過(guò)渡發(fā)生在1950年，當(dāng)時(shí)推出了第一輛成熟的摩托車意大利語(yǔ).該品牌的產(chǎn)品在越野比賽中表現(xiàn)出色。其用于摩托車試驗(yàn)的模型為公司帶來(lái)了聲譽(yù)。

該公司的最新更名導(dǎo)致了標(biāo)志的重新設(shè)計(jì)，使其更適合新一代用戶的現(xiàn)代展示和感知條件。標(biāo)志是一個(gè)紅色的長(zhǎng)方形，象征著成功和一致性，前進(jìn)和必要的復(fù)興。在矩形的中心，有一個(gè)向上傾斜放置的厚度不均勻的白色橢圓形圖像。橢圓形展示了運(yùn)動(dòng)，并傳達(dá)了高速行駛的車輪的視覺(jué)感受。字母" B "被描繪在橢圓形內(nèi)部，其形狀和方向同時(shí)增強(qiáng)了速度和加速度的視覺(jué)感。所有這些標(biāo)志都有一條意大利國(guó)旗顏色的條紋。下面是貝塔汽車品牌的全稱“馬達(dá)”這個(gè)詞是小字，位于第一個(gè)詞的正下方。黑色和紅色的組合，用白色稀釋，提供了視覺(jué)上非常有效的對(duì)比。紅色成為強(qiáng)調(diào)色，黑色和白色形成確定性，展示意志和平衡。

博里萊

1988年，來(lái)自威尼斯的翁貝托博里萊創(chuàng)立了博里萊品牌，開(kāi)始涉足意大利摩托車行業(yè)。這家企業(yè)很小，不能夸耀它的連續(xù)生產(chǎn)。也只有在1997年，博瑞爾B500T才給公司帶來(lái)名聲和名氣。兩年內(nèi)，兩種獨(dú)特的車型征服了世界B500CR咖啡賽車和B500MT公噸摩托車。但是最暢銷的型號(hào)是博里萊穆蒂烏索.這家小型制造商的年銷售量超過(guò)50臺(tái)，可以根據(jù)特定客戶的需求進(jìn)行定制。

公司標(biāo)志展示了一個(gè)明顯的品牌身份。翠綠色橢圓包含白色拉丁字體的品牌名稱。名字的每個(gè)字母都有一個(gè)翠綠色的邊框。以小寫字母執(zhí)行的文本具有獨(dú)特的設(shè)計(jì)。它的中心圖形是字母r .它的上部和下部讓人想起摩托車整流罩的風(fēng)格化形狀。一個(gè)簡(jiǎn)單整潔的標(biāo)志設(shè)計(jì)對(duì)其視覺(jué)體驗(yàn)和易于記憶有積極的影響。

深部熱療

意大利一個(gè)相對(duì)年輕的摩托車品牌深部熱療的創(chuàng)始人是羅伯托克雷帕爾迪.長(zhǎng)期以來(lái)，作為哈雷戴維森、黛安芬和諾頓羅伯托等世界領(lǐng)先摩托車品牌在意大利的代表，他一直在思考如何創(chuàng)造自己的摩托車。1992年克雷帕爾迪開(kāi)設(shè)了自己的公司，銷售60年代和70年代的復(fù)古摩托車。與此同時(shí)克雷帕爾迪開(kāi)始接受訂單，以創(chuàng)造獨(dú)特的模式，首席設(shè)計(jì)師何親自。另一個(gè)方向是接受修改舊樣品的訂單CRS生產(chǎn)基地位于米蘭，每年執(zhí)行來(lái)自俄羅斯、美國(guó)、日本、澳大利亞和中國(guó)的多達(dá)100個(gè)應(yīng)用程序。

有了深部熱療標(biāo)志羅伯托選擇了風(fēng)格化的動(dòng)感車輪。這種感覺(jué)是由外部和內(nèi)部橢圓的形狀提供的，其不同的斜率增強(qiáng)了這種印象。同時(shí)，這種效果由從內(nèi)部黑色橢圓發(fā)出的兩個(gè)黑色半弧支持。半弧在不同的方向上展開(kāi)，并且相對(duì)于彼此對(duì)稱地定位。由于這些元素，橢圓的空間被分成兩個(gè)相等的部分。有一種車輪高速旋轉(zhuǎn)的感覺(jué)，輪輻融合。會(huì)徽的中心是黑底白字的深部熱療品牌縮寫。

畢莫塔

1973年畢莫塔品牌由三位朋友瓦萊里奧比安奇、朱塞佩莫里和馬西莫坦布里尼在里米尼市創(chuàng)立。品牌名稱是三位創(chuàng)始人姓氏的縮寫。最初，該公司致力于為現(xiàn)有的摩托車型號(hào)開(kāi)發(fā)獨(dú)家底盤設(shè)計(jì)，主要是運(yùn)動(dòng)型的。上世紀(jì)70年代增加了蘭博基尼摩托車的組裝。80年代初，Bimota開(kāi)始對(duì)世界領(lǐng)先品牌雅馬哈和杜卡迪的摩托車進(jìn)行現(xiàn)代化改造。2003年后，該工廠發(fā)布了Bimota DB5 Mille型號(hào)，與該公司所有產(chǎn)品一樣領(lǐng)先于其時(shí)代DB5的發(fā)布再次證實(shí)了該品牌的核心信條——以引人注目的設(shè)計(jì)和獨(dú)特的技術(shù)創(chuàng)造未來(lái)車型。

畢莫塔的標(biāo)志完全符合品牌的精神和風(fēng)格。會(huì)徽以其簡(jiǎn)潔而有效的視覺(jué)呈現(xiàn)而聞名。這個(gè)符號(hào)的原色是紅色和黑色。首先是風(fēng)險(xiǎn)和極端、運(yùn)動(dòng)和活躍、能量和勇氣的顏色。它使觀眾傾向于果斷行動(dòng)。黑色的特點(diǎn)是優(yōu)雅和豪華的表現(xiàn)與體面的質(zhì)量。雙人組以力量著稱，但有些焦慮。這種效果使分隔兩種顏色的白色元素變得柔和。紅色感覺(jué)更亮，更亮，更突出，更醒目。同時(shí)，這種結(jié)合喚起了激情和激情的聯(lián)想

d elegance. The emblem is – the first letter of the name “b.” Below it is the text of the full brand name – “Bimota” in black.

Cagiva

For some time, a subsidiary of the American Harley-Davidson was present in the Italian motorcycle market, which was bought out by the brothers Claudio and Gianfranco Castiglioni in 1978. Until that time, the brothers owned the Cagiva company, which was engaged in producing hardware and spare parts for motorcycles. In 1978, immediately following the purchase of the Harley-Davidson subsidiary, they introduced two new racing models to the Italian market. In just a year, production has grown to 40,000 items per year. The beginning of the 80s of the last century was marked by the release of several SUVs, which opened a new production series. The MX model became the flagship of motocross cars. Today Cagiva is a huge, successfully developing concern.

The Cagiva emblem is designed in a modern conceptual style using active red. Thanks to him, the logo acquires a spectacular visual impact on the viewer, forming a feeling of extreme risk, a charge of powerful energy and courage in decision-making. The composition, enclosed in an oval with a variable thickness of the contour, evokes the feeling of reckless dynamics and movement at high speeds. The name of the brand is placed under this sign in a font similar to Egyptian Wide. The right slope symbolizes speed, acceleration. This impression enhances the elongation of the letters in the direction of the formation of visual movement.

Ceccato

The Ceccato brand is one of the prime examples of innovative Italian companies in motorcycle construction, formed after the Second World War. The company’s founder was Pietro Ceccato, whose profession as a pharmacist was quite far from producing motorcycles. However, Ceccato’s hobby and passion for control and engine ideas outweighed the professional affiliation. The first significant success was demonstrated by the motorcycle model Giro d’Italia, which was equipped with a single OHC propulsion system. The engine was a joint development with Taglioni’s Technical Institute students. The production of motorcycles was discontinued in the mid-60s of the last century.

Ceccato chose for its emblem a stylized image of a flying bird whose body was made in the form of a triangle. Wings were attached to the top of the figure, under which a red plate was placed. It bore the brand name Ceccato in white Dymond Regular. This choice of colors in the overall composition has a very strong visual impact. The most effective psychological effect distinguishes the combination. White and blue provide restraint and style. A warm and rich red adds dynamism to the entire composition.

Cimatti

For almost 50 years, since 1937, the Cimatti brand has represented the production of bicycles, mopeds, and motorcycles in Italy on the international market. Marco Cimatti named the new brand after himself, as he was a cyclist and represented the country’s interests at the Olympic Games. Like most pre-war enterprises of this type, the company began with the production of bicycles. In the mid-50s, the brand launched the first moped while setting up mass production. By the beginning of the 60s of the last century, motorcycles also went into the series, among which the Sports Luxury model was in great demand. The next model range of the company was racing motorcycles – Kaiman Cross. From 1972 to 1977, the company released two more motorcycles – road and motocross. In 1984 the company was closed.

The brand logo consists of a large number of elements and colors. In the center, in the foreground, there were 5 Olympic rings. They were made in red, yellow, green, light, and dark blue. The lower rings overlap the horizontal branch of the bronze laurel. On top of the first and third rings, there are dies in the style of unrolled scrolls, on which the inscriptions are made – MARCA DI in the first, and FABBRICA in the second. The name of the city BOLOGNA is placed under the rings on an elongated plate. This entire composition of elements was placed on top of a heraldic shield with vertical blue and red stripes. At the top of the shield is the brand name.

Ducati Motor Holding SpA

So Ducati Motor Holding SpA was a division of the Ducati concern. The department was responsible for the development and production of motor vehicles. The division’s headquarters are located in Bologna. Since the opening of production, the company has specialized in high-performance equipment. They are characterized using two-cylinder four-stroke power plants with “L” -shaped cylinders and a desmodromic valve. Today the company is owned by the German Audi AG.

The Ducati emblem is the epitome of professional product promotion. She has become a model for the effective use of modern technologies in the field of visualization. The logo is notable for its simplicity and conciseness, having only one element in its image – a heraldic shield of bright red color. In the upper sector of the shield, the brand’s name is applied in a silvery gray color. A slight tilt of the type to the right creates an imitation of tension before the start and the effect of moving forward.

Della Ferrera

A motorcycle manufacturer from Turin with 39 years of history. Della Ferrera gained fame for its technique, which won the Trofeo Turistico Nazionale competition in Cremona and other competitions before the First World War. Athletes widely used its products, which propelled the brand into a leading position among Italian motorcycle manufacturers. The brand’s stable and even successful development in the thirties of the 20th century was disrupted by the outbreak of World War II. The company was unable to recover. The post-war economic downturn in the country, devastation, and sanctions against the leading industries in the Axis countries led to the closure of Della Ferrera in 1948.

In the Italian motorcycle industry history, this brand has remained memorable for its original designs of motorcycles and the original logo, which stood out for its aristocratic and pretentiousness. The brand was so recognizable in its time that it did not need additional spectacular visual impacts on the consumer. The company logo was the brand’s full name, executed in a beautiful calligraphic font with vignettes in black – strict, laconic, and aristocratic. Both words flowed smoothly into each other – the monogram from the last letter of the first word connects the beginning of the first letter of the second word. Leaning from left to right symbolizes movement and the direction of the composition from top to bottom – a confident desire to win.

Energica Motor Company

One of the modern high-tech brands in the motorcycle industry is Energica Motor Company. The brand was created to develop and produce motor vehicles based on electric motors in 2010 with a research center and production located in Modena. The founder of the company is the CRP Group, a corporation specializing in processing materials using CNC and modern laser technology. Energica Motor Company’s official name was registered in 2014 when the company completed the first model from the Energica Ego line of eco-friendly motorcycles. They were first exhibited at the Top Marques exhibition in Monte Carlo.

Energica Motor Company logo was created taking into account the specifics of production and modern visualization methods. It is based on a symbolic image of a pulsating electric discharge, which smoothly envelops the text below with an arc. The letters are made in the variant of “continuation” of fluctuations, which ensures the graphic incompleteness of each of them as if forming peak indicators. The last letter, “A,” is a transition to a schematic representation of the electrogram. The initial and final letter of the brand is full of bright light green shade.

Fantic Motor

Since 1968, Fantic Motor, an Italian motorcycle manufacturer, has been present in the domestic and foreign markets. The company specializes in producing and exporting motor vehicles more focused on sports areas – motorcycles for enduro, go-karting, and three-wheeled mini-bikes. Within a short time, a new model of the Caballero light motorcycle was launched into production. In 1977, the brand launched the production of trial motorcycles, which led the company to a leading position in producing similar models. Its real masterpiece is the Fantic motorcycle. Today the company is developing a new direction – eMTB electric bicycles.

The company’s logo is a form of a coat of arms historically used in the emblems of medieval cities. The outline of the shield and the first row of the stylized tire track in the form of vertical rectangles, depicted in the inner space of the sign, are made in purple. Under them is the second row of imitation of the track from the tread, bright red. Above them is the brand name. The font is individual. The two words are placed one below the other, aligned to the left. The letters “F” and “T” correspond in size to the height of both words and play a unifying role. With its contrast, the composition attracts attention, providing the required emphasis on the brand name.

FB Mondial

FB Mondial first established itself in 1936 when the Bozelli brothers opened their factory in Bologna. The Italian company has become the most famous brand for the production of sports motorcycles Mondial. The official status of the brand was given in 1948. Throughout its existence, the brand has continued to be ahead of its time with its high-tech developments. FB Mondial products ensured riders to victory at the World Championships 5 times up to 1957.

TM FB Mondial had a memorable logo that combined aristocracy and luxury. The simultaneous use of black and gold shades provided this perception. The brand name was inscribed in a black oval with a gold outline. The emphasis is formed on the brand name, made in the original style. From the first letter, there was an arc that covered the entire text and ended with a monogram. The letter “O” had the shape of a bolt head with a slot for a screwdriver, hinting at the technical identity of the logo. The text went slightly beyond the oval. This color scheme is the most effective way to provide visual appeal and ease of brand memory.

Gilera

Giuseppe Gilera, a young but already famous motorcycle racer, founded Moto Gilera in 1909. Its emergence was the need to improve the motorcycles on which Gilera took part in competitions. The company gradually expanded. In 1936, the brand began producing a series of racing motorcycles with a powerful propulsion system that provided the highest speed. Thanks to her, these models received the title of the fastest and made the company the most famous and very profitable. In 1939, the Saturno-500 was released, later included in the book of “motorcycle fame.” In the early 80s of the last century, the brand presented a new model that twice won the Paris-Dakar rally.

The Moto Gilera emblem is presented in a striking combination of colors that make a powerful impression on the viewer – red and black. To soften their psychological impact, white is added to the composition. The structure of the logo consists of two intersecting rings in a vertical position, in the common center of which a red rhombus is inscribed. The brand’s name is inscribed at the intersection of the rings, where the first and last letters consist of the arcs of each of the rings.

Frera

In 1905, a bicycle manufacturing and repair business in Tradate, Italy, was founded by Corrado Frera. The brand did not last long – only 29 years but managed to leave a significant mark in the history of Italian motor-building. Its flagship model was the 1931 Frera Motoleggera, which boasted high performance and attractive design. Today, the history of the brand can be found in the company’s museum located in Tradate.

The Frera emblem has been known to all Italian and many foreign cyclists and motorcyclists throughout the entire existence of the brand. One of the logo symbols was a wavy ellipse elongated vertically on a belt with a buckle at the bottom. In the inner space of the symbol, there was a royal canopy with a crown and a heraldic shield on which a Catholic cross was applied. In the center, through the entire composition, there was a text – the brand’s name. The first letter of the name was a unifying element, symbolizing unity and security.

Fusi

A. Fusi & Co., SpA Milano is a company that actively shaped the history of the Italian motorcycle industry. Its founder, Achille Fusi, started as a motorcycle trader for the Belgian brand FN (Fabrique Nationale de Herstal), founded in 1889. In early 1932, Fusi began its production of RAS motorcycles from FN parts. This year is considered the birth date of the motorcycle brand. In 1933, the plant produced several models. The death of the founder did not end the company. Luigi Beaux took over its management. One of the original models was the motorized tricycle, released in 1937. In 1941, the M 25 CFS was manufactured, which became the basis for sports cars produced until the mid-50s of the last century. 1957 was the last year of the brand’s existence.

In the design of its emblem, the brand has chosen the most stable and visually attractive triad for humans since ancient times – red and black. Inside, on a black background of a rectangular rounded shape, the name of the brand – Fusi is applied in red lower case with white edging. Each letter is given a three-dimensional shape with the help of shadows.

Ghezzi & Brian

One of the youngest Italian motorcycle companies is Ghezzi & Brian from Missaglia. Founded in 1995 by Giuseppe Ghezzi and Bruno (Brian) Saturno, it focused on developing a new type of racing motorcycle. In 1999, it expanded its range to include urban models. An important difference between them is a pronounced individuality in design and a sporty style. In 2002, the company took up engineering developments in the field of motorcycle and automobile construction. The flagship of its production can be called two models of motorcycles – STW1100 and Furia.

In its logo, the brand used the colors of the national flag of Italy – green, white, and red. The original performance of the sign allows you to “see” in it several options for your interpretation:

stylized image of a motorcycle kick-starter ratchets a uniquely created image of the first two letters of the brand name – “G” and “B.” motorcycle fuel tank hatch.

A good way to “tie” your symbolism to the production profile and brand identity. This approach to logo design makes it easy to remember. This is achieved thanks to the task set before the viewer to determine what the emblem symbolizes. The full name of the brand is applied under the sign.

Galbusera

Plinio Galbusera and engineer Adolf Marama Toyo, two passionate about technology, became famous for the unique development of the small Python and Sturmey-Archer engines, made in 1934. From that moment on, Moto Galbusera & Co. from Brescia is a vintage motorcycle company. For 21 years, this technique will saturate the market with reliable and safe motorcycles. By focusing on these parameters, sacrificing the development of speed characteristics, the brand has gained admirers among technology users for ease of movement. However, the post-war problems in the country’s economy significantly reduced the purchasing power of this category. The production was closed in 1955.

Galbusera has chosen the flying eagle as its brand, which is based on the brand name. The eagle is a symbol of a successful and promising start. At the same time, the proud bird personified success, victory and courage, greatness. The successful takeoff of the eagle was ensured by the elongated upper part of the letter “G,” which was a reliable support for the upper symbol. In addition, the lettering encompassed the entire text, visually unifying it and enhancing the visual effect of elegance.

Italjet

The middle of the 20th century was marked by the emergence of another original Italian brand in motorcycle production. Italjet Moto Srl of San Lazzaro, Bologna, founded by the talented designer Leopoldo Tartarini in 1959. Since its inception, the company has mastered light equipment – motorcycles, scooters, which were distinguished by an elegant sports design. By the beginning of the 90s, the production of ATVs began, the demand for which increased. During this period, the brand created three particularly popular models – Dragster, Formula, and Velocifero.

The logo of Italjet is a graphic representation of the name of the company. The logo fully meets modern requirements for simplicity, providing ease of memorization. Ascender Sans WGL Bold Italic uppercase font was used for the text. The first word, “Italjet,” slopes to the right. The second word is below it in small print – “moto,” also made with a slant.

Innocenti

Founded in the 1930s by the master blacksmith Ferdinando Innocenti in Milan, Innocenti has become one of the most renowned for scooters and cars. Initially, the company produced scaffolding compounds patented by the founder. The Lambretta scooter brought fame to the brand. The brand divided its products into three main areas that functioned until the 70s of the last century – mechanical engineering, motorcycles, cars. The founder’s death in 1966 led to the inheritance of his son – Luigi, who sold the engineering production. Lambretta was produced in Spain and then moved to Indian factories. In 1997 the company was abolished.

During its existence, the brand was accompanied by an originally executed emblem distinguished by its laconism and “l(fā)ightness” of design. The logo is an image of the first letter of the company name enclosed in a circle. The lettering was executed in the capital style – with a connecting “tail” at the top. This provided a memorable symmetry and a visual perception of the track as a zigzag. In this way, a connection was made with the direction of the brand’s production. Due to the severity of color and the absence of visual overload with elements, the logo acquires restraint, distinguished by the completeness of the forms. The emblem focused on the generalized image of the brand.

Iso

From 1939 to 1970, a Milan brand called Iso functioned in the Italian market of car and motorcycle manufacturers. The company immediately loudly declared itself with its high-quality products. The founder of the brand was Renzo Rivolta, a design engineer from Dezio. At the time of its foundation, the company had a different name – Isothermos, which in the late forties was changed to Iso Autoveicoli. Motorcycles, scooters, and three-wheeled motorized carriages, distinguished by their reliability, original design, and high price, became the main production profile. For several years, the brand has been developing and releasing a new model almost every year. They were Furetto in 1948, Isoscooter in 1950, Isocarro in 1951, Isomoto in 1954, Isosport in 1953 and Iso Diva. The last model was the Iso 500, released in 1961.

Rivolta’s passion for heraldry has left its mark on the brand’s emblem. A heraldic shield with a golden outline was chosen for its form. Stripes in the colors of the Italian flag ran vertically in the center of the shield. At the top, the stripes were superimposed on the company’s name, written by the founder himself. Under the inscription was a heraldic griffin. The emblem hinted at the aristocracy and high requirements that all the company’s products met and informed about the nationality of the brand and its technology.

Lambretta

The Italian brand Lambretta, founded in 1947, immediately gained recognition from the youngest part of motorcycle enthusiasts with its scooters manufactured in Milan. Lambretta scooters have become a symbol of youth and emancipation for a whole generation. Their characteristics and dimensions ensured ease of movement in the narrow streets of Italian cities. The original design, which constantly kept pace with the times, became an important addition to the youth style characteristic of the period of release of a particular model. Today, the brand’s production has moved to Switzerland, where the range has been expanded into manufacturing cars, watches and luxury accessories, clothing, and perfumes.

The brand stands out for its modern logo. Fully complying with the requirements of visualization and a new approach to the perception of images by the modern generation, the emblem is only the name of the brand. The typeface was custom designed by the Chank Company of Minneapolis and named Lambrettista. Designed in a bright red color, it provided the visual appeal of the logo. The brand sign symbolizes the fullness of life, activity, and energy, dynamism and strength, passion, and determination. All this is a characteristic feature of the products offered by the brand, those whose life philosophy is entirely consistent with these views.

Laverda

The history of the Laverda motorcycle brand dates back to 1873 when Pietro Laverda created an enterprise for the production of engines for agricultural needs. The production facility called Laverda SpA was located in the hamlet of Brigance. After 45 years, the founder’s grandson, Pietro Francesco, renamed Moto Laverda SAS – Dottore Francesco Laverda e Fratelli and began producing mini-motorcycles. The first model was designed in 1947 as a garage development, not for full mass sale. The unexpected success of the model was the reason for the reorientation of the brand and preparation for mass production in 1949. This year marked the stable production of low-power, small motorcycles characterized by high quality, reliability, and durability. An important distinction of Moto Laverda was the mandatory use of innovative solutions in each new model. By 1952, Laverda motorcycles were the favorites in racing competitions. In 1985, the Laverda family abandoned further motorcycle production.

Like true Italians, Laverda strove to demonstrate their national identity in everything. This was reflected in the formation of the logo, which was quite simple. It was a circle divided into three sectors, each of which had one of the colors of the national flag of Italy, following the order of their placement. In the center, on a white field, the brand name is inscribed in lowercase letters. The font was specially designed for the brand and had the right slope typical of motorcycle and auto brands. Simplicity and conciseness ensured the recognition and ease of memorization of the emblem at one time.

Moto Guzzi

Genoese motorcycle manufacturer Moto Guzzi was founded in 1921 by the Parodi family – Vittorio Emanuele and his son Giorgio. They were joined by the pilot of the Italian Air Force, Carlo Gucci. The brand belongs to the group of the oldest motorcycle manufacturers in Europe. His first model immediately became the benchmark and determined the entire further development of the brand. In 1928, the company released a new model Moto Guzzi GT to popularize which Giuseppe Gucci traveled 4,429 km above the Arctic Circle. This model was named Norge. The end of World War II saw the light of the 1939 Airone 250, which opened a new wave of successful Guzzi lines. But in 2000, the brand was unable to withstand the competition and was absorbed by Aprilia, which became part of the Piaggio concern in 2004.

By creating their logo, the founders decided to pay tribute to the memory of the pilot Giovanni Ravelli, an assistant to Giorgio Parodi. He died shortly before the creation of the company. In his honor, a soaring eagle is placed on the logo, as on the emblem of the Italian Air Force. Under this symbol is the brand name – Moto Guzzi. Text in Casagrande Antifasci